Experience

Red Mallard

• United States
• Advertising Services
• 1 - 100 Employee

• Director Of Business Development

  • Jun 2018 - Present

  I currently develop new business opportunities and direct a growing sales team based in Southern California at Red Mallard, Inc. We are entering our 10th year in business helping customers throughout the United States streamline creative services, while delivering consistent digital and direct marketing solutions. Corporate Collateral Design • Brand Storytelling • Logo Design • Packaging Design • Web UI/UX • Ecommerce Solutions • Print Media • Direct Mail Marketing • Email Marketing • Automation Show less


Southern California News Group
• Newspaper Publishing
• 100 - 200 Employee
• Vice President/General Manager

  • Jul 2012 - May 2018


The Orange County Register

• Director of Sales, Major Accounts

  • Mar 2008 - Jun 2012

  Responsible for providing media solutions to national and super-regional retail accounts through a combination of on-line and print product offerings. Annual revenue responsibility is over $55MM Responsible for providing media solutions to national and super-regional retail accounts through a combination of on-line and print product offerings. Annual revenue responsibility is over $55MM



ADVO, Inc.

• United States
• Software Development

• Vice President, National Accounts

  • Mar 2005 - Oct 2007

  - Responsible for $70MM in National Account advertising revenues. - Sales responsibility for key national retail clients (grocery, drug, mass merchandise, QSR, home furnishings, and electronics). - Sales focus on targeted distribution of print advertising copy via shared or solo mail. - Responsible for one of three national sales teams, a team of 32 individuals, inclusive of account executives, account managers, marketing services, target marketing services, and finance. - Team was responsible for new business development, focusing on creative concepts, print optimization objectives, segmentation models, customer acquisition and retention, and competitive strategies. - Responsible for generation of 30% (minimum) operating income contribution on all existing and new business. Developed all pricing models, as well as post-distribution analysis, by quarter. - Generated an average of 40% growth in all new business development over the past 10 quarters. Show less



Los Angeles Times

• United States
• Newspaper Publishing
• 700 & Above Employee

• Advertising Director

  • Jun 1994 - Mar 2005

  - Sales responsibility for key major and local retail business, generating $140MM revenue in 2004. - Product focus: ROP, preprinted newspaper inserts, non-subscriber shared mail distribution, special sections, magazine, targeted solo mail, and PCD distribution. - Increased sales by 60% over five year period. Overall revenue growth: 15% to 25% YOY, 1994-2004. - Key client categories: grocery, drug, mass merchandise, specialty retail, automotive, finance and local retail. - Retail team included three category sales managers, five regional sales managers, eight category account executives, and over fifty regional account executives. - Team sales focus: new business development and existing account development. - P&L responsibility for all advertising distribution programs. - Operational responsibility for shared mail and PCD distribution: 1994-2001. - Led acquisition team for PCD company: 1999-2000 successfully. - Other position: Preprint/TMC manager: 1994-2000 Show less



Dun and Bradstreet/Donnelley Marketing

• Director of Sales, Western Region

  • 1988 - 1994

  - Sales Director – 13 Western States - Sales and marketing team: 35 - Sales focus: Shared Mail Program (Carol Wright): consumer package goods and major retail; Targeted Solo Mail: finance, major retail, and automotive; Database Sales, Consumer Database and Demographics: major retail, finance, automotive, and real estate. - Response Analysis: All clients - Increased sales by 34% over five years. - Sales Director – 13 Western States - Sales and marketing team: 35 - Sales focus: Shared Mail Program (Carol Wright): consumer package goods and major retail; Targeted Solo Mail: finance, major retail, and automotive; Database Sales, Consumer Database and Demographics: major retail, finance, automotive, and real estate. - Response Analysis: All clients - Increased sales by 34% over five years.



Harte-Hanks Communications

• Vice President, Sales/Direct Marketing

  • 1979 - 1988

  Additional positions held include Regional Sales Manager; Market General Manager; National Account Supervisor; and Regional Account Executive - all based in Southern California Additional positions held include Regional Sales Manager; Market General Manager; National Account Supervisor; and Regional Account Executive - all based in Southern California