Experience

Mindshare Australia & New Zealand

• Australia
• Advertising Services
• 1 - 100 Employee

• Business Lead

  • Oct 2021 - Present

  As Business Lead across the NAB account, my remit consists of senior client, media and internal stakeholder engagement, developing and helping execute NAB’s annual media strategy, identifying thought leadership initiatives and looking for new opportunities to grow revenue and profit. Being part of the senior leadership team also affords me the opportunity to have a 360 degree view of the account and having a point of view on everything from the commercials, media strategy, planning and buying, measurement and analytics, test and learn initiatives, and people management.

• Director

  • Sep 2018 - Oct 2021

  As a Director across the Brand, Sponsorship and Business segments on NAB, I am part of the NAB leadership team and a core contributor to the direction of the entire account. I work closely with senior clients and colleagues to progress the NAB business by implementing media and non-media initiatives that deliver advantage. Together with the Managing Director, Head of Strategy and Client Lead, my role is to not only help our clients grow their business by taking advantage of the media ecosystem but identify new opportunities outside the day-to-day. I manage a core team of six who consistently strive for excellence, both within the agency and for our clients.



OMD Australia

• Australia
• Advertising Services
• 400 - 500 Employee

• Account Director

  • Apr 2014 - Sep 2018

  As the Account Director servicing one of the biggest automotive brands in Australia, I am the day-to-day agency contact from the Business Management team and the main strategic and planning lead. I work with my Business Director to ensure key planning fundamentals are in place, and strive to apply best practice principles in every piece of work that leaves the office. I manage two Account Managers as well as two Account Executives, and work very closely with different agency SBUs from strategy and digital, to search and social. I make it my mission to ensure the account is run smoothly, and do my very best to help clients take advantage of the media landscape in order to achieve their business objectives.

• Account Manager

  • Mar 2012 - Mar 2014

  As an Account Manager, I am the primary agency contact across my suite of national, multi-million dollar accounts. I liaise with clients on their business objectives, understand the challenges they face, and help them grow their brand and products through a constantly fragmenting media landscape. I manage two traders and assistants to deliver the strongest return of investment possible for any given campaign. I am also an excellent communicator, with my day-to-day duties involving presenting media recommendations, final buy and post analysis documents, and competitive overviews to clients.

• Media Planner/Buyer

  • Feb 2011 - Feb 2012

  As a planner/buyer, I am fully versed in the planning and implementation of campaigns across different mediums. My primary goal is to analyse the cost-efficiencies between different media to achieve the best possible result for the client. I liaise with clients, media and management on the most desirable approaches to promote and communicate a specific brand and then execute campaigns from the planning and buying to the post analysis stages. I am a very strong TV buyer and have had a lot of experience negotiating discount levels and added value components with media owners based on scientific and empirical principles. I am also proficient in all media tools (i.e. BCC, eTAM, TV Map, AQX Fusion, Asteroid, Mediawise, Radio Advisor, Tango).

• Media Executive

  • Jan 2010 - Jan 2011

  My main responsibilities as a Media Executive are checking confirms, entering activity into BCC, invoicing clients, putting together competitive reports and analysing daily television ratings. I have also been fortunate to book press and radio activity for some smaller clients, and put together final buy and post analysis documents from the information given by the media buyer.



Media Federation of Australia

• MFA Trainee

  • Jan 2010 - Jul 2010

  I took part in a six-month trainee program through the Media Federation of Australia where I was placed within a host agency as a media assistant. Throughout the program, all the trainees took part in media tours, mentor sessions and workshops which culminated in a formal evaluation and a final essay. The program exposed the trainees to the daily duties of an assistant as well as the broader picture of the media industry. I took part in a six-month trainee program through the Media Federation of Australia where I was placed within a host agency as a media assistant. Throughout the program, all the trainees took part in media tours, mentor sessions and workshops which culminated in a formal evaluation and a final essay. The program exposed the trainees to the daily duties of an assistant as well as the broader picture of the media industry.