Experience

Atomic Brands

• United States
• Food & Beverages
• 1 - 100 Employee

• Chief Commercial Officer (CCO)

  • Dec 2022 - Present



Sazerac Company

• United States
• Beverage Manufacturing
• 700 & Above Employee

• Global Vice President

  • Jan 2022 - Dec 2022

• Vice President Marketing

  • Aug 2019 - Jan 2022

• Marketing Director - Southern Comfort & Irish Whiskey

  • Jul 2018 - Aug 2019

• Marketing Manager

  • Apr 2015 - Jun 2018



PepsiCo

• United States
• Food and Beverage Services
• 700 & Above Employee

• Marketing Manager

  • Feb 2014 - Apr 2015

  Developed marketing programs grounded in brand, consumer, shopper and retailer insights for 2,000+ grocery chain accounts including Safeway, Meijer, Hy-Vee and additional grocery customers across the PepsiCo beverage portfolio. Worked with agency partners and brand teams to develop and execute merchandising programs to deliver breakthrough creative that built brand equity via platforms including NFL, NASCAR and various music entities. Guided customer and sales teams through… Show more Developed marketing programs grounded in brand, consumer, shopper and retailer insights for 2,000+ grocery chain accounts including Safeway, Meijer, Hy-Vee and additional grocery customers across the PepsiCo beverage portfolio. Worked with agency partners and brand teams to develop and execute merchandising programs to deliver breakthrough creative that built brand equity via platforms including NFL, NASCAR and various music entities. Guided customer and sales teams through objective-setting, joint business planning, growth summits and innovation sell-in / support. Developed new ways to activate at retail, including new digital solutions and more effective coordination with Field Marketing team. Provided rigorous analysis of marketing plan results and recommendations for future programming. Show less Developed marketing programs grounded in brand, consumer, shopper and retailer insights for 2,000+ grocery chain accounts including Safeway, Meijer, Hy-Vee and additional grocery customers across the PepsiCo beverage portfolio. Worked with agency partners and brand teams to develop and execute merchandising programs to deliver breakthrough creative that built brand equity via platforms including NFL, NASCAR and various music entities. Guided customer and sales teams through… Show more Developed marketing programs grounded in brand, consumer, shopper and retailer insights for 2,000+ grocery chain accounts including Safeway, Meijer, Hy-Vee and additional grocery customers across the PepsiCo beverage portfolio. Worked with agency partners and brand teams to develop and execute merchandising programs to deliver breakthrough creative that built brand equity via platforms including NFL, NASCAR and various music entities. Guided customer and sales teams through objective-setting, joint business planning, growth summits and innovation sell-in / support. Developed new ways to activate at retail, including new digital solutions and more effective coordination with Field Marketing team. Provided rigorous analysis of marketing plan results and recommendations for future programming. Show less



Terlato Wines

• United States
• Beverage Manufacturing
• 1 - 100 Employee

• Sr. Associate Marketing Manager

  • Jul 2011 - Feb 2014

  Manage all aspects of luxury wine brands including brand identity, positioning, annual planning, trade programming, inventory management, consumer advertising, channel prioritization, vendor management, event execution, new product launches, etc. Brands include both international and domestic: Chimney Rock, Loveblock, Seven Daughters and experience with Boutari, The Federalist, Rutherford Hill and Sanford. Manage all aspects of luxury wine brands including brand identity, positioning, annual planning, trade programming, inventory management, consumer advertising, channel prioritization, vendor management, event execution, new product launches, etc. Brands include both international and domestic: Chimney Rock, Loveblock, Seven Daughters and experience with Boutari, The Federalist, Rutherford Hill and Sanford.



HY Connect

• Advertising Services
• 1 - 100 Employee

• Senior Account Executive

  • May 2008 - Jul 2011

  Managed a breadth of projects ranging from new product launches and website redesigns to a nationwide mobile marketing tour for clients including Pabst Brewing Co., Yamaha Outboards and Wahl Clipper Corp. Managed a breadth of projects ranging from new product launches and website redesigns to a nationwide mobile marketing tour for clients including Pabst Brewing Co., Yamaha Outboards and Wahl Clipper Corp.



Primum Marketing Communications

• United States
• Advertising Services
• 1 - 100 Employee

• PR Specialist

  • May 2007 - May 2008



Stroh Die Casting

• Marketing Specialist

  • May 2006 - May 2007



Milwaukee Brewers

• United States
• Spectator Sports
• 500 - 600 Employee

• Community Relations

  • May 2006 - Sep 2006



HY Connect

• Advertising Services
• 1 - 100 Employee

• PR Intern

  • May 2005 - May 2006