Experience

TRKR - Food and Drink

• United Kingdom
• Market Research
• 1 - 100 Employee

• Co-Founder & Director at TRKR

  • Jun 2016 - Present

  TRKR brings Food & Drink businesses closer to the attitudes, motivations and perceptions of shoppers & consumers. For many years I have worked in and around large corporates, SMEs and start-ups, and across a variety of sectors. Before setting up TRKR I was creating and testing innovative propositions with Market Gravity (now part of Deloitte) and spent 15 years with Kantar as a Business Unit Director responsible for Ireland and Scotland. The culmination of all this is a drive to see Food & Drink suppliers use customer insight to either develop their existing brand portfolio, or create new propositions with their shoppers' needs truly at the heart of their innovation process. Lastly we also bring incredible energy and enthusiasm to our clients, bringing their teams with us rather than "telling them". We believe strongly in a collaborative approach, and we'll care as much for your business as you do Background? Prior to Market Gravity I headed up Kantar Worldpanel in Scotland, and managed the business in Ireland including a team of 20 and a turnover of €4+ million. Alongside managing the running of the business, I worked with manufacturers and retailers from across all sectors within the grocery industry, helping them use market and customer insight to make better decisions. I also play the bagpipes....... Mark Show less



TEF Scotland

• United Kingdom
• Education Administration Programs
• 1 - 100 Employee

• Board Trustee

  • Jun 2016 - Present

  The Entrepreneur's Foundation (TEF) is a new entrepreneurial charity venture, created to empower enterprise and entrepreneurship in schools across Scotland. Through collaboration with Scotland's leading businesses, we passionately believe we can enable Scotland's young people to achieve their potential, become the best they can be and in the process create the next generation of entrepreneurs. The Entrepreneur's Foundation (TEF) is a new entrepreneurial charity venture, created to empower enterprise and entrepreneurship in schools across Scotland. Through collaboration with Scotland's leading businesses, we passionately believe we can enable Scotland's young people to achieve their potential, become the best they can be and in the process create the next generation of entrepreneurs.



Deloitte Digital

• United States
• Business Consulting and Services
• 700 & Above Employee

• Senior Innovation Consultant l Market Gravity

  • Jul 2015 - May 2016

  Leading innovation projects with Aldermore and Standard Life, I was also involved in the work behind the recent launch of B from Clydesdale and Yorkshire Bank. Every big business is full of brilliant ideas and ambitious individuals looking to make them real. I worked with our MG clients to develop great ideas and make them real, quickly. First and foremost, as a project team we immersed ourselves in customer and market insight to identify opportunities and bring them to life. We then designed brilliant propositions and services and tested them live with customers. Finally we created and tested prototypes, provided commercial and storytelling support, including the go-to-market plan. Show less



Worldpanel by Kantar

• United Kingdom
• Market Research
• 700 & Above Employee

• Business Unit Director

  • Jan 2010 - Jun 2015

  My core responsibility is for the P&L of our Ireland business, as well as my team of 18 who are based in Dublin. Locally in Scotland, I am responsible for our client base, building strong relationships, helping clients use and and apply market insight to drive their business, as well as being an industry thought leader through organising my own industry events, and speaking at wider events as well as writing in the press. In 2013 I set up a series of workshops in Scotland to reach out to smaller SME's based around the theme of 'What retail buyers want' and collaborated with Scotland Food & Drink to deliver these. People engagement is also a real passion whereby I successfully led my team in Ireland to be accredited as part of Great Places to Work 2014. I am also involved in driving engagement across our GB team. Show less

• Strategic Insight Director

  • Nov 2006 - Jan 2010

  After relocating back to Scotland at the end of 2005, I developed my role from primarily looking after, and growing our Scottish client base, to also being involved in working with our team in Ireland. This involved launching and marketing our new service there in 2007, helping to shape the strategic vision for the team, as well as driving new business growth through winning new clients such as Cadbury's. In Scotland I set up and hosted our annual client day which now runs every year as is attended by both manufacturers, producers, growers, government and retailers. I was also involved in helping to shape Scotland Food & Drink and contributed towards the government's new Scottish Food Policy. Show less



Insights by Kantar

• United Kingdom
• Market Research
• 700 & Above Employee

• Consumer Insight Director

  • Oct 2002 - Nov 2006

  Working within our Consumer Usage Panels team, my core responsibility was to co-manage our foods usage team as well as being responsible for maintaining our existing clients, growing new relationships with those clients who had not used our service before such as Sainsbury's, and re-launching our food service offer and developing our business with Whitbread, KFC, McDonalds among others. One area I took pride in helping the team with was to develop new creative ways to bring the data to life, as well as making it relevant to our clients and their own planning cycle. Show less



GfK - An NIQ Company

• Germany
• IT Services and IT Consulting
• 700 & Above Employee

• Account Manager

  • Jul 2001 - Oct 2002

  I managed our Small Domestic Appliance team where I was responsible for a client base of retailers and manufacturers including Argos, Boots, Gillette, Magimix and Philips among many others. I was responsible for developing strong client relationships as well as bringing our market insights to life. I managed our Small Domestic Appliance team where I was responsible for a client base of retailers and manufacturers including Argos, Boots, Gillette, Magimix and Philips among many others. I was responsible for developing strong client relationships as well as bringing our market insights to life.



OTM Networks

• United Kingdom
• Oil and Gas
• 1 - 100 Employee

• Management Consultant

  • Oct 1999 - Jun 2001

  This was my first role after university. I worked in a small and successful team within the upstream oil and gas industry. Much of my experience was gained in project management, website development, leading new projects with Department of Trade and Industry, as well as BP, ConocoPhillips, etc. This was my first role after university. I worked in a small and successful team within the upstream oil and gas industry. Much of my experience was gained in project management, website development, leading new projects with Department of Trade and Industry, as well as BP, ConocoPhillips, etc.