Experience

Sunbelt Rentals UK & Ireland

• United Kingdom
• Construction
• 700 & Above Employee

• Head of Brand Marketing

  • Nov 2019 - Present



A-Plant

• Construction
• 300 - 400 Employee

• Head of Marketing (A-Plant Specialist Division)

  • Dec 2016 - Nov 2019

  Following A-Plant's acquisition of leading Trakway provider LION Trackhire, LION has merged with Eve, creating the World's most capable and experienced temporary roadway and fencing hire business.Live is a perfect mix of client focus, inspiration, legacy, and a venturesome spirit, operating 250km of Trakway, 200km of barriers and fencing, serviced by 350 industry experts.Now the largest Temporary Access company in the World, Live provides a tailored solution that guarantees the safe passage of pedestrians and vehicles, whatever the environment or weather conditions.The Live name and logo are a union of equal identities too, positioned and designed to strongly unite the two market leaders, creating an even more intelligent business than just the sum of two parts.www.livetrakway.com



LION Trackhire (Now part of Sunbelt Rentals UK)

• United Kingdom
• Events Services
• 1 - 100 Employee

• Marketing Communications Manager

  • Nov 2013 - Dec 2016

  Initially responsible for the creation of LION's identity and brand launch in 2009, I later joined the company in 2013 and implemented a marketing strategy aimed at market leadership, which we achieved by 2016. As part of this, creating and produced all communications in-house, I worked to a tight marketing budget resulting in a high return on investment.Writing and launching two European websites and expanding LION's online digital footprint, the digital strategy uplifted web traffic by 200% and improved the quality of visits by dramatically enhancing the user experience. Dwell times increased by 230%, bounce rates decreased by 72% and we secured top positions in SERPS for the industry's most popular key phrases.Writing 7 industry award-winning entries, these were upheld each title year-on-year. LION has ranked in the Sunday Times Virgin Fast Track 100 in the last four years, growing around 30% each year.Highlighting the heritage and innovations of our founding fathers, LION's brand position as the pioneers of the industry was established. LION became the market leader for customer service, quality and innovation, despite competing against 50 years experienced competitors. This challenger brand secured its position as the largest and most respected portable roadway company in Europe and in Oct 2016, LION Trackhire was acquired by FTSE 100 company Ashstead Group [A-Plant], for a consideration of £38m.



Senior Internet Ltd

• United Kingdom
• Technology, Information and Internet
• 1 - 100 Employee

• Senior Account Manager

  • Feb 2013 - Nov 2013

  I assisted Senior to develop a much more rounded approach to their client offer, expanding the services starting with existing customer brand positioning and wider thinking across all channels, outside of website build and maintenance. This helped win new business pitches and increase revenue of key accounts. I assisted Senior to develop a much more rounded approach to their client offer, expanding the services starting with existing customer brand positioning and wider thinking across all channels, outside of website build and maintenance. This helped win new business pitches and increase revenue of key accounts.



Freestyle

• United Kingdom
• Business Consulting and Services
• 1 - 100 Employee

• Account Director

  • Dec 2009 - Feb 2013

  Freestyle Interactive is one of the UK's leading independent digital agencies, based in the UK and Paris and I immersed myself completely in the sharp end of digital marketing to manage accounts in order to help provide strategic planning, creative design & technical build across a full range of digital services. I was responsible for key website accounts including: Lloyds TSB, Jaguar Land Rover, Thales (France), Rebecca Addlington and Indesit. Freestyle Interactive is one of the UK's leading independent digital agencies, based in the UK and Paris and I immersed myself completely in the sharp end of digital marketing to manage accounts in order to help provide strategic planning, creative design & technical build across a full range of digital services. I was responsible for key website accounts including: Lloyds TSB, Jaguar Land Rover, Thales (France), Rebecca Addlington and Indesit.



Linney

• United Kingdom
• Marketing Services
• 400 - 500 Employee

• Account Director

  • Sep 2003 - Dec 2007

  Leading Accounts in various sectors and specialising later in Aerospace with The British MoD, BAE Systems and EADS in Europe

• Senior Account Manager/Team Manager

  • Sep 1998 - Aug 2003

  Managing clients including many UK Universities, McDonald's Restaurants, Unison and The Post Office. Managing a team of 4 Account Managers, recruiting and appraising and reporting at board level.

• Graphic Designer/Senior Graphic Designer

  • Sep 1992 - Aug 1998

  Creative, production and Account Management for Record labels, UK Universities, Engineering promotions, Photographic Art Direction, Illustration, Slimming organisations, Logistic companies, the list goes on.......