Mark Swarbrick
Betting Liason Officer at The International Tennis Integrity Agency- Claim this Profile
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Bio
Terry Pattinson
Mark has been a tremendous leader of Sports Bookmaking for me for the last decade . He has a great mix of the modern technique’s needed in bookmaking combined with some old school thinking and a common sense approach. He single handedly set up training programs to recruit and then retain talent which ensured his part of the business would have longevity. All colleagues have wholeheartedly warmed to Mark , his demeaned and attitude to life rubs off on everyone he comes in contact with . A great guy and would be a welcome addition to any team looking for senior/managerial positions in the bookmaking space.
Jose D.
Marks knowledge and experience of tennis trading was instrumental in identifying suspicious/anomalous betting linked to a number of ITF tennis matches. His analysis identified the potential complicity of the Chair Umpires who officiated the suspect matches, which was proved correct. The TIU initiated an investigation and Marks compelling evidence and expert opinion was key in securing the conviction of four corrupt officials. This gentleman is at the top of his game and I wholeheartedly recommend him.
Terry Pattinson
Mark has been a tremendous leader of Sports Bookmaking for me for the last decade . He has a great mix of the modern technique’s needed in bookmaking combined with some old school thinking and a common sense approach. He single handedly set up training programs to recruit and then retain talent which ensured his part of the business would have longevity. All colleagues have wholeheartedly warmed to Mark , his demeaned and attitude to life rubs off on everyone he comes in contact with . A great guy and would be a welcome addition to any team looking for senior/managerial positions in the bookmaking space.
Jose D.
Marks knowledge and experience of tennis trading was instrumental in identifying suspicious/anomalous betting linked to a number of ITF tennis matches. His analysis identified the potential complicity of the Chair Umpires who officiated the suspect matches, which was proved correct. The TIU initiated an investigation and Marks compelling evidence and expert opinion was key in securing the conviction of four corrupt officials. This gentleman is at the top of his game and I wholeheartedly recommend him.
Terry Pattinson
Mark has been a tremendous leader of Sports Bookmaking for me for the last decade . He has a great mix of the modern technique’s needed in bookmaking combined with some old school thinking and a common sense approach. He single handedly set up training programs to recruit and then retain talent which ensured his part of the business would have longevity. All colleagues have wholeheartedly warmed to Mark , his demeaned and attitude to life rubs off on everyone he comes in contact with . A great guy and would be a welcome addition to any team looking for senior/managerial positions in the bookmaking space.
Jose D.
Marks knowledge and experience of tennis trading was instrumental in identifying suspicious/anomalous betting linked to a number of ITF tennis matches. His analysis identified the potential complicity of the Chair Umpires who officiated the suspect matches, which was proved correct. The TIU initiated an investigation and Marks compelling evidence and expert opinion was key in securing the conviction of four corrupt officials. This gentleman is at the top of his game and I wholeheartedly recommend him.
Terry Pattinson
Mark has been a tremendous leader of Sports Bookmaking for me for the last decade . He has a great mix of the modern technique’s needed in bookmaking combined with some old school thinking and a common sense approach. He single handedly set up training programs to recruit and then retain talent which ensured his part of the business would have longevity. All colleagues have wholeheartedly warmed to Mark , his demeaned and attitude to life rubs off on everyone he comes in contact with . A great guy and would be a welcome addition to any team looking for senior/managerial positions in the bookmaking space.
Jose D.
Marks knowledge and experience of tennis trading was instrumental in identifying suspicious/anomalous betting linked to a number of ITF tennis matches. His analysis identified the potential complicity of the Chair Umpires who officiated the suspect matches, which was proved correct. The TIU initiated an investigation and Marks compelling evidence and expert opinion was key in securing the conviction of four corrupt officials. This gentleman is at the top of his game and I wholeheartedly recommend him.
Experience
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The International Tennis Integrity Agency
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United Kingdom
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Spectator Sports
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1 - 100 Employee
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Betting Liason Officer
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Aug 2021 - Present
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Surplus To Purpose
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United Kingdom
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Non-profit Organizations
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1 - 100 Employee
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Warehouse Manager
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Feb 2021 - Jul 2021
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William Hill
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United Kingdom
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Gambling Facilities and Casinos
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700 & Above Employee
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Director of Sports Betting
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Mar 2019 - Jul 2020
Led a team with 5 direct reports and 110 staff, with P&L responsibility on a turnover of c£4b annually. Reporting directly into the Trading Director.Responsible for the performance of all sports betting markets to include online, international, and retail arms of the William Hill business and In Play price provider to the William Hill US operation. - Led integration of the Pre Match and In Play teams to allow more efficient and cost effective operating model whilst maintaining high quality customer experience. - Drove innovation across new product development, exploring the European and International markets to expand the sports portfolio. - Working alongside the R&D team to ensure first class product improvements across the sporting portfolio to include testing of new trading models and client management tools. - Delivered training both internally and to the US arm of the business to help the understanding of both the basic elements of bookmaking and the use of in house modelled pricing.
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Head of In Play Trading
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Mar 2011 - Mar 2019
Managed a team with 5 direct reports and 105 staff to facilitiate price production and control risk on annual turnover of c£2b - reporing directly into the Exec. Trading Director. - Responsible for the product profitability and margin for the online, International, retail and SSBT (Self Service betting Terminals). In addition the pricing and monitoring of In Play buisness to the US arm of the business and William Hill Australia during 15/16 - Instigated industry leading customer request service 'YourOdds', building initially a pricing solution before successfully building and training a team of managers/traders to continue the offerings across the sporting portfolio. - Researched and produced multiple buisness cases to expand product and sports offerings which enabled year on year growth of the In Play business.
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Tennis In Play Product Manager
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2008 - Feb 2011
Building the mathematical model to run the William Hill In Play tennis productManaging and training a team of 20 In Play Tennis TradersIncreasing number of matches traded, turnover, and Gross Win whilst incresing Gross Win percentage in all 3 years
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Senior Sports Trader
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2005 - 2008
Risk management, data analysis, statistical collation, trading model analysis, customer profiling, margin management, results reporting and analysis.specialist sports covered including Tennis, Golf, Rugby Union, US Sports, Specials and Table Tennis
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Sports Trader
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2000 - 2005
Working with the senior traders to price up a variety of sporting events includingTennisRugby UnionGolfSpecials
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Education
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1977 - 1984
Torquay Boys Grammar School
Community
