Mark Straffin

Preprint Manager at The Portland Press Herald
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Contact Information
us****@****om
(386) 825-5501
Location
Portland, Maine Metropolitan Area

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Experience

    • United States
    • Newspaper Publishing
    • 100 - 200 Employee
    • Preprint Manager
      • Jun 2016 - Present

    • United States
    • Motor Vehicle Manufacturing
    • 1 - 100 Employee
    • Sales and Leasing Consultant
      • Aug 2015 - Jun 2016

      Please contact me if you are interested in stepping up to a Volvo. Please contact me if you are interested in stepping up to a Volvo.

    • United States
    • Newspaper Publishing
    • 100 - 200 Employee
    • Director of Key Accounts
      • Mar 2012 - Jul 2015

      Lead a sales team of six Senior Account Executives and two Sales Support Specialists driving 65% of the company revenue. Aggressively market print, preprint, and online advertising to retail, national, corporate, automotive, and event accounts. Develop annual budget, monthly sales forecasts, monthly team goals, and monthly results for the Publisher. * Quarterbacked the sales team to average 105% of our goal over a three-year period. * Masterminded new online ad positions that consistently sell out month-after-month. * Generated over $50,000 revenue annually as a result of creating a six-page comic section used by all three of the company’s papers. Show less

    • United States
    • Online Audio and Video Media
    • 700 & Above Employee
    • Preprint Supervisor
      • Jan 2010 - Feb 2012

      Spearhead a sales team of six Senior Account Executives and two Sales Support Specialists responsible for the majority of the company’s revenue. Sustained team motivation, developed sales leads, and identified growth opportunities. Provided the senior leadership team with in-depth monthly sales analysis for over $75 million in annual print, preprint, and digital revenue. * Helped generate more than $100,000 in annual revenue by launching an alternative delivery system for preprints. * Motivated my team to maintain sales stability and grow revenue in the face of declining circulation. Show less

    • Boston.com/Cars.com Account Executive
      • Jan 2008 - Dec 2010

      Exceeded monthly goals to sell, service, and sign new customers for online advertising in a mature market of more than 100 automotive dealers. * Key player in launching an innovative behavioral targeted advertising concept. * Orchestrated a successful increase of rates in spite of the struggling economy. * Earned a Gold Star for outstanding sales performance of Cars.com. * Earned a Purple Star for outstanding sales performance of the Yahoo! account.

    • Major Retail Group Senior Account Executive
      • Jan 2000 - Dec 2007

      Oversaw a $17-million print and online client base that included Sears, Home Depot, Lowes, Sports Authority, Dick’s Sporting Goods, Target, Stop & Shop, Hannaford, Market Basket, Shaws, Valassis, and News America. Met client needs through innovative cross-selling of our products. * Consistently ranked in the Top 3 in sales among 80 account executives. * Locked up new contracts in the Boston market with Dick’s Sporting Goods, Modell’s, and Bass Pro before competition recognized these opportunities. * Negotiated approximately 15 annual contracts, each worth $1-million to $3.5-million. * Pioneered selling ads for grand opening events with enough success to create an events sales team. * Generated more than $100,000 in revenue from sales for seven Dick’s openings in one weekend. Show less

    • Automotive Group Account Executive
      • Jan 1999 - Dec 2000

      Sold and serviced a territory of 45 local and national automotive dealers. * Grew the territory 140% in the first six months as Auto Group rep. * Earned a Gold Star for 40% growth of sales in a one-year period. * Effectively sold the newly launched Boston.com throughout my territory.

Education

  • Boston University
    Marketing

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