Consumer Marketing Manager

• Feb 2021 - Present

Product Manager

• Oct 2019 - Feb 2021

Outdoor Product Manager

• Jan 2018 - Sep 2019

• Responsible for managing all aspects of the Lawn Mower and Leaf Blower/Vac categories within the Ryobi Outdoor business.• Successful development and launch of new products generating significant incremental revenue.• Managing a product portfolio of over 100 SKUs.• Managing all stages of the Product Development process from initial concept through to mass production.• Road mapping and planning updates to the range by analysing sales data and opportunities within local markets and the product categories themselves to define updates to the existing range and new offerings to improve the range and drive volume.• Analysing product costs at a material level to define opportunities for cost improvement and value engineering.• Financial analysis of new products including forecasting, profitability and the full financial walk from retail price to EBIT.• Overseeing the creating of marketing materials to support product launches including photography, videos/animations, product leaflets and customer presentations.• Defining and carrying out product testing and competitive benchmarking exercises to analyse potential product improvements and provide markets with documentation on how our products compare to the competition.• Training sessions for New Starters and Key Account Managers on the existing product range and ongoing developments.• Presenting at consumer conferences and trade fairs.• Working with Supply chain to ensure stock levels meet market demands.• Setting up promotional plans for local markets, monitoring and reporting on the success of these to Senior Management.

Product Marketing Manager

• Oct 2016 - Jan 2018

• Oversee the design and creation of new marketing materials• Manage social media pages• Market research, data analysis and presentations• Sales data analysis, profitability calculations and reporting• Writing marketing specifications for new products and product testing• Updating product listings for online clients• Amazon and other online sales portal administration• Attending conferences and trade fairs• Translation of marketing materials into German • Oversee the design and creation of new marketing materials• Manage social media pages• Market research, data analysis and presentations• Sales data analysis, profitability calculations and reporting• Writing marketing specifications for new products and product testing• Updating product listings for online clients• Amazon and other online sales portal administration• Attending conferences and trade fairs• Translation of marketing materials into German

Business Development Manager - Europe/Project Manager

• Sep 2009 - Dec 2016

Business Development Manager - Europe• Sales of Asian languages localization & SW engineering services• Account Management for existing clients• Finding new clients and lead generation• Attending conferences, trade shows and client meetings in 4 European countries• Manage the sales process from initial contact, through to pricing negotiations and kick-off meetings prior to first project Project Manager• Managed post-sales LS marketing materials' projects in 8 languages• Sourced and evaluated freelance translators for all languages• Liaised directly with the client's proofreaders for 5 languages• Ensured delivery within stipulated time frames• Improved the client's existing tracking processes to incorporate checks & balances• Was responsible for QBR reporting

Data Analyst

• May 2008 - Aug 2008

Responsibilities included designing Excel templates for statistical reporting from individual medical wards, training delegated nurses on how to enter weekly statistics and upward reporting to the Directors of Finance, HR and Nursing. Responsibilities included designing Excel templates for statistical reporting from individual medical wards, training delegated nurses on how to enter weekly statistics and upward reporting to the Directors of Finance, HR and Nursing.

Intern/IT Assistant

• Aug 2005 - Aug 2005

I worked in the IT Department of a Bertelsmann AG division installing networks, building & maintaining computers and setting up workstations. I worked in the IT Department of a Bertelsmann AG division installing networks, building & maintaining computers and setting up workstations.

Intern

• Aug 2003 - Aug 2003