Mark Sneathen
SVP of Sales at Aqfer- Claim this Profile
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Bio
Nate Hutchins
Mark is an innovative marketer, a thoughtful leader, and a good friend. He brings a unique balance of strategic insight, deep knowledge in media and advertising, and the ability to lead a team to execute. Mark's broad experience from marketing strategy to advertising tactics positions him well to both identify and act upon market insights. He is a natural at building relationships with people from varied backgrounds - from client senior leaders, to junior analysts. I personally appreciated Mark’s mentorship and professional advice; he was clearly concerned not only with achieving our objectives as a team but helping me to grow in my career as well.
Imran Hirani
I've had the pleasure to work with Mark first as his direct report and later as an internal client. Mark has been fantastic in both those relationships. As a manager, he had a great balance of caring for the business and caring for the people, even when tough decisions needed to be made. He provided coaching when needed and freedom to pursue my own course when not needed. What I've found most impressive about Mark is his remarkable ability to bring divergent parties to alignment - especially where others had tried and failed. He consistently found a way to bridge the toughest divides between business entities to create approaches that everyone could live with and that allowed both sides to flourish where previously it had been thought a hopeless effort. Lastly, Mark also has the rare balance we value so highly in analytic consulting practices - the ability to understand the data and the methods coupled with the ability to discuss/sell it in familiar terms.
Nate Hutchins
Mark is an innovative marketer, a thoughtful leader, and a good friend. He brings a unique balance of strategic insight, deep knowledge in media and advertising, and the ability to lead a team to execute. Mark's broad experience from marketing strategy to advertising tactics positions him well to both identify and act upon market insights. He is a natural at building relationships with people from varied backgrounds - from client senior leaders, to junior analysts. I personally appreciated Mark’s mentorship and professional advice; he was clearly concerned not only with achieving our objectives as a team but helping me to grow in my career as well.
Imran Hirani
I've had the pleasure to work with Mark first as his direct report and later as an internal client. Mark has been fantastic in both those relationships. As a manager, he had a great balance of caring for the business and caring for the people, even when tough decisions needed to be made. He provided coaching when needed and freedom to pursue my own course when not needed. What I've found most impressive about Mark is his remarkable ability to bring divergent parties to alignment - especially where others had tried and failed. He consistently found a way to bridge the toughest divides between business entities to create approaches that everyone could live with and that allowed both sides to flourish where previously it had been thought a hopeless effort. Lastly, Mark also has the rare balance we value so highly in analytic consulting practices - the ability to understand the data and the methods coupled with the ability to discuss/sell it in familiar terms.
Nate Hutchins
Mark is an innovative marketer, a thoughtful leader, and a good friend. He brings a unique balance of strategic insight, deep knowledge in media and advertising, and the ability to lead a team to execute. Mark's broad experience from marketing strategy to advertising tactics positions him well to both identify and act upon market insights. He is a natural at building relationships with people from varied backgrounds - from client senior leaders, to junior analysts. I personally appreciated Mark’s mentorship and professional advice; he was clearly concerned not only with achieving our objectives as a team but helping me to grow in my career as well.
Imran Hirani
I've had the pleasure to work with Mark first as his direct report and later as an internal client. Mark has been fantastic in both those relationships. As a manager, he had a great balance of caring for the business and caring for the people, even when tough decisions needed to be made. He provided coaching when needed and freedom to pursue my own course when not needed. What I've found most impressive about Mark is his remarkable ability to bring divergent parties to alignment - especially where others had tried and failed. He consistently found a way to bridge the toughest divides between business entities to create approaches that everyone could live with and that allowed both sides to flourish where previously it had been thought a hopeless effort. Lastly, Mark also has the rare balance we value so highly in analytic consulting practices - the ability to understand the data and the methods coupled with the ability to discuss/sell it in familiar terms.
Nate Hutchins
Mark is an innovative marketer, a thoughtful leader, and a good friend. He brings a unique balance of strategic insight, deep knowledge in media and advertising, and the ability to lead a team to execute. Mark's broad experience from marketing strategy to advertising tactics positions him well to both identify and act upon market insights. He is a natural at building relationships with people from varied backgrounds - from client senior leaders, to junior analysts. I personally appreciated Mark’s mentorship and professional advice; he was clearly concerned not only with achieving our objectives as a team but helping me to grow in my career as well.
Imran Hirani
I've had the pleasure to work with Mark first as his direct report and later as an internal client. Mark has been fantastic in both those relationships. As a manager, he had a great balance of caring for the business and caring for the people, even when tough decisions needed to be made. He provided coaching when needed and freedom to pursue my own course when not needed. What I've found most impressive about Mark is his remarkable ability to bring divergent parties to alignment - especially where others had tried and failed. He consistently found a way to bridge the toughest divides between business entities to create approaches that everyone could live with and that allowed both sides to flourish where previously it had been thought a hopeless effort. Lastly, Mark also has the rare balance we value so highly in analytic consulting practices - the ability to understand the data and the methods coupled with the ability to discuss/sell it in familiar terms.
Credentials
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Snapchat Essentials
Snap Inc.May, 2022- Nov, 2024
Experience
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Aqfer
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United States
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Software Development
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1 - 100 Employee
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SVP of Sales
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Jun 2023 - Present
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Mediaocean
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United States
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Software Development
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700 & Above Employee
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SVP Sales
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Jan 2022 - Jun 2023
Mediaocean provides mission-critical software for paid media advertising. Mediaocean has 1,500 employees across 20 international offices and processes over $200 billion in annual media spend. Trusted by the world’s biggest brands such as Adidas, AT&T, Estee Lauder, Heineken, and NBC. Mediaocean partners with every major global agency holding company, including WPP, Omnicom, IPG, Publicis, Havas, and Dentsu, as well as large independents such as Horizon and Canvas. Currently owned by CVC… Show more Mediaocean provides mission-critical software for paid media advertising. Mediaocean has 1,500 employees across 20 international offices and processes over $200 billion in annual media spend. Trusted by the world’s biggest brands such as Adidas, AT&T, Estee Lauder, Heineken, and NBC. Mediaocean partners with every major global agency holding company, including WPP, Omnicom, IPG, Publicis, Havas, and Dentsu, as well as large independents such as Horizon and Canvas. Currently owned by CVC and TA
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VP Sales
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Jul 2020 - Jan 2022
Mediaocean was a Vista Equity Partners portfolio company when I joined via 4C acquisition. Leading brands and agencies use our software to automate and optimize media buying.
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4C Insights (part of Flashtalking by Mediaocean)
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United States
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Advertising Services
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1 - 100 Employee
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VP Sales
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Jul 2018 - Jul 2020
4C is a global leader in data science and marketing technology with self-serve software built for planning, buying, optimizing, and reporting across TV and Premium Digital Marketplaces (including Facebook, Instagram, Twitter, Pinterest, Snap, LinkedIn & Amazon). Our clients include some of the largest brands, agencies, and media owners. 4C recent accomplishments: - Trending $2+ billion in annualized media spend through platform - Partnership with NBCU, programmatic access to NBCU… Show more 4C is a global leader in data science and marketing technology with self-serve software built for planning, buying, optimizing, and reporting across TV and Premium Digital Marketplaces (including Facebook, Instagram, Twitter, Pinterest, Snap, LinkedIn & Amazon). Our clients include some of the largest brands, agencies, and media owners. 4C recent accomplishments: - Trending $2+ billion in annualized media spend through platform - Partnership with NBCU, programmatic access to NBCU linear inventory - 1st partner to Mediaocean for both TV + Social Media integration Show less 4C is a global leader in data science and marketing technology with self-serve software built for planning, buying, optimizing, and reporting across TV and Premium Digital Marketplaces (including Facebook, Instagram, Twitter, Pinterest, Snap, LinkedIn & Amazon). Our clients include some of the largest brands, agencies, and media owners. 4C recent accomplishments: - Trending $2+ billion in annualized media spend through platform - Partnership with NBCU, programmatic access to NBCU… Show more 4C is a global leader in data science and marketing technology with self-serve software built for planning, buying, optimizing, and reporting across TV and Premium Digital Marketplaces (including Facebook, Instagram, Twitter, Pinterest, Snap, LinkedIn & Amazon). Our clients include some of the largest brands, agencies, and media owners. 4C recent accomplishments: - Trending $2+ billion in annualized media spend through platform - Partnership with NBCU, programmatic access to NBCU linear inventory - 1st partner to Mediaocean for both TV + Social Media integration Show less
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Nielsen
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United States
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Technology, Information and Media
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700 & Above Employee
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Strategic Partnership Lead, Agency Solutions
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Jan 2017 - Jun 2018
Led global relationship with strategic advertising agency partner. Created global framework for business development collaboration and media data integration. Won a multi-year software as a service (SaaS) and data contract. Achieved double-digit growth of digital media data.
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Managing Director, Automotive & Entertainment Sector
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Jan 2015 - Dec 2016
Led 50 person sales and analytics team as Head of Industry for $25 million business in North America. Responsible for P&L, revenue strategy, sales and marketing leadership. Consulted with leading Automotive, Entertainment, Travel, & Transportation clients on improving advertising effectiveness in TV, Digital, and Social media. Achieved 100%+ growth in SaaS and digital measurement revenue in 1-year.
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Senior Vice President, Media Analytics
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Jan 2013 - Jan 2015
Responsible for P&L, revenue strategy, sales and marketing leadership. Achieved 4x revenue growth from $25MM to $100MM. Selected as one of 30 global leaders for Nielsen Leadership Development Program.
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Vice President, Media Analytics
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Sep 2011 - Dec 2012
Built client relationships and drove sales of media analytics and insight solutions to Financial Services, Retail, and Tech clients to help them improve their TV, Digital, and Social media campaigns. Doubled business with Tech and Financial Services clients in 1-year. Played key role in product launch of new digital media measurement service. Selected as one of 25 high potential associates for U.S. Leadership Development program.
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eSpark Learning
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United States
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E-Learning Providers
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1 - 100 Employee
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Vice President of Marketing
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Jul 2011 - Mar 2012
Launched digital marketing efforts including search engine marketing, email and content marketing, retargeting, and website analytics to drive 30x increase in website visitors and increase product demos for Series A funded EdTech SaaS startup. Launched digital marketing efforts including search engine marketing, email and content marketing, retargeting, and website analytics to drive 30x increase in website visitors and increase product demos for Series A funded EdTech SaaS startup.
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The Cambridge Group
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United States
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Business Consulting and Services
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1 - 100 Employee
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Project Manager
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Sep 2007 - Jun 2011
Led consulting teams to identify market opportunities and develop growth strategies for consumer goods, financial services, media, retail, and telecommunications clients. Client projects included: • Created ad sales strategy to drive 20% growth in TV, print, and digital advertising revenue. • Developed and implemented marketing strategy to grow assets for a leading bank. Increased account win rate by 10% and account value by 12%. • Delivered a growth plan to double revenue in… Show more Led consulting teams to identify market opportunities and develop growth strategies for consumer goods, financial services, media, retail, and telecommunications clients. Client projects included: • Created ad sales strategy to drive 20% growth in TV, print, and digital advertising revenue. • Developed and implemented marketing strategy to grow assets for a leading bank. Increased account win rate by 10% and account value by 12%. • Delivered a growth plan to double revenue in beverage category by using consumer and retail data analytics. Show less Led consulting teams to identify market opportunities and develop growth strategies for consumer goods, financial services, media, retail, and telecommunications clients. Client projects included: • Created ad sales strategy to drive 20% growth in TV, print, and digital advertising revenue. • Developed and implemented marketing strategy to grow assets for a leading bank. Increased account win rate by 10% and account value by 12%. • Delivered a growth plan to double revenue in… Show more Led consulting teams to identify market opportunities and develop growth strategies for consumer goods, financial services, media, retail, and telecommunications clients. Client projects included: • Created ad sales strategy to drive 20% growth in TV, print, and digital advertising revenue. • Developed and implemented marketing strategy to grow assets for a leading bank. Increased account win rate by 10% and account value by 12%. • Delivered a growth plan to double revenue in beverage category by using consumer and retail data analytics. Show less
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ZS
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United States
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Business Consulting and Services
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700 & Above Employee
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Manager
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Jan 2006 - Aug 2007
Led teams to develop growth strategies in the consumer goods, healthcare, high technology, media, and transportation industries across Asia, Europe, North, and South America. Client engagements included sizing and segmenting markets, developing value propositions, launching new products, and integrating acquisitions for Fortune 500 companies and new venture start-ups.
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Consultant
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Jul 2002 - Dec 2005
Transformed B2B sales organization responsible for over $5B in annual revenue into the industry leader. Transformation efforts included market research, resource allocation analysis, sales force deployment, and goal setting Within 90 days after FDA product recall, evaluated alternatives, developed business case, and implemented action plan that redeployed sales force for $200 MM division of medical device manufacturer
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RQAW | DCCM
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United States
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Engineering Services
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100 - 200 Employee
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Engineer
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1997 - 2001
Managed client relationships and engineering teams responsible for evaluating and implementing capital projects, primarily in the automotive and steel industries Managed client relationships and engineering teams responsible for evaluating and implementing capital projects, primarily in the automotive and steel industries
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Education
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The University of Chicago Booth School of Business
MBA, Economics, Entrepreneurship, Marketing, Strategic Management -
Michigan State University
Master of Science - MS, Engineering -
Michigan State University
Bachelor of Science - BS, Engineering
