Experience

Silver Memories

• Australia
• Hospitals and Health Care
• 1 - 100 Employee

• Business Development Manager

  • Jul 2020 - Present

  ABOUT SILVER MEMORIES Our Vision and Mission Silver Memories aims to improve the quality of life of older Australians through nostalgia music and entertainment. Using the medium of radio along with satellite technology, Silver Memories broadcasts engaging, cheerful and appropriate content 24 hours a day, seven days a week. Silver Memories is a non-profit organisation. What is Silver Memories Silver Memories is a special nostalgia radio service developed by the Music Broadcasting Society of Queensland Ltd and was designed specifically to address social isolation and depression in Aged Care. The service provides a non-pharmacological tool for the management of dementia and related issues. Silver Memories operates 24 hours a day, plays cheerful and gentle music from the 1940s to the 1970s, includes cheerio greetings and birthday calls from our friendly announcers and features old radio serials and comedies which people listened to before the advent of television. Silver Memories has been endorsed by the Australian Medical Association (Qld) and Alzheimer’s Australia (Qld) who use it in their Dementia Behaviour Management Service (DBMAS). Show less



News Corp Seniors News

• National Media Sales Strategist

  • Mar 2019 - Jun 2020

  Seniors multi platform publications celebrates the character of the baby boomers generation & beyond who have inspired their peers as they've changed the face of modern aging. We take the perspective of the senior reader & apply key elements of life, generating fresh opportunities in lifestyle ,travel, technology , well being & finance. We welcome you to join our community as we redefine aging ,challenge stereotypes & bring you relevant targeted information to enhance your life now & into the future . Show less



Regis Aged Care

• Australia
• Hospitals and Health Care
• 700 & Above Employee

• Business Development Coordinator

  • Nov 2018 - Mar 2019

  Business Development Coordinator, Regis Aged Care, Birkdale, Wynnum and Bulimba Establishing a pipeline of potential new residents with sufficient volume to meet and exceed conversion rates. Develop and maintain strategies to drive occupancy results, convert waitlist, respite to permanent across 3 facilities. Work with 3 Facility Managers to successfully plan and execute sales strategies. Manage lead opportunities and nurture relationships with Community organisations and referrers. Discuss financials with internal and external parties, provide regular updates on ramp up progress. Assist with completion of resident agreements and other requested documentation as requested. Show less



Aged Care Virtual Reality

• Australia
• E-learning

• State Manager Queensland

  • Jul 2018 - Nov 2018

  VR is an amazing advancement in technology that brings excitement back into peoples lives . Imagine being able to travel anywhere in the world, swim with whales or interact with a dinosaur all from the comfort of your own residence. Developed by experienced Diversional Therapist, and trailed in Australia's leading aged care facilities . Aged Care Virtual Reality has proven to be a must across 3 core care area's . Aged Care , Dementia Care , & Palliative Care . Experiences : Aged Care Virtual Reality have researched and identified V R Programs best suited to the interests and needs of elderly & aged care residents. No matter what the personal interest of the individual , Aged Care Virtual Reality will have an experience for everyone : such as African Safaris , Exploring Jurassic World , Underwater experiences such as swimming with Dolphins, or Sharks . International adventures such as riding the Gondolas in Venice , Sailing the Arctic , or a fly over New York and much more . V R gives older adults a window to the parts of the world that they are missing , or have been denied them until now, V R will help residents to connect the world outside of there existing community . Benefits - V R Therapy : The benefits of V R in the aged care environment are endless . Recent studies have successfully measured the health benefits of V R therapy for seniors and have shown that V R can not only provide a completely immersive and interactive experience for its users, but also assists in reducing isolation , anxiety , depression , while inducing states of calmness relaxation & happiness. V R provides its users with tremendous experiences removing the external barriers. Show less



Better Caring

• Australia
• Medical Practices

• Care Worker

  • Jul 2018 - Nov 2018

  I am currently working part time as a level one carer for several clients , in the Aged , Health & Disability sector. I find the role as a carer very rewarding in respect to helping people in need who may require assistance on a regular basis. We all take our health for granted and it nice be able to give something back. My Duties include : Home maintenance , Companionship , Gardening , House work , Meal preparation , Shopping , Sports & Exercise , Provide transport, I am currently working part time as a level one carer for several clients , in the Aged , Health & Disability sector. I find the role as a carer very rewarding in respect to helping people in need who may require assistance on a regular basis. We all take our health for granted and it nice be able to give something back. My Duties include : Home maintenance , Companionship , Gardening , House work , Meal preparation , Shopping , Sports & Exercise , Provide transport,



National Seniors Australia

• Non-profit Organizations
• 1 - 100 Employee

• National Advertising Manager

  • Oct 2008 - Sep 2017

  National Sales & Advertising Manager | NSA SALES REVENUE BUDGET ATTAINMENT:  Achieved annual sales budget for each product (6 per year) totaling $1.2m; consistent target achievement year-on-year, and exceeded budget by 10% in certain years. NEW BUSINESS DEVELOPMENT:  Targeted, cold canvassed and scheduled appointments with media buyers and advertising agencies who represented key clients/companies, and also met directly with these companies (comprising banking and finance institutions, telecommunications, and legal practices) to conduct presentations to pitch tailored product solutions to suit their requirements, and to recommend viable strategies on targeting specific demographic groups.  Generated new business in direct sales both state-based and nationally. CLIENT BASE GROWTH:  Grew existing client base by 60% across an 8-year period. This was achieved by conducting exhaustive research into specific organisations (prospective business clients) to determine those worth targeting which were a good fit for NSA’s demographic; during pitches, emphasized how NSA’s and their products aligned. DIGITAL SOLUTIONS:  Proposed and recommended strategies to senior management on upgrades to the company’s website with a focus on overhauling content to ensure it was more informative, interactive and engaging for the audience. The upgrade’s objective was to increase brand awareness and presence nationally, and to engage a larger demographic. Key strategies included a Yellow Pages/Gumtree type platform; incorporation of a portal to increase membership; and content developed to focus on topic areas such as health, travel, insurance, and general everyday areas of interest. Show less



Clegg Media

• Printing Services
• 1 - 100 Employee

• Sales Manager

  • Aug 2005 - Oct 2008

  Sales & BDM | Clegg Media SALES REVENUE GROWTH STRATEGIES:  Conceptualized, developed and rolled a key innovative promotional strategy – vehicle branding – to market. Cold canvassed and secured new clients and additional business from existing clients; clients were large corporations. The strategy was instrumental in increasing revenue: achieved annual revenue targets (ranging from $800k in 2005 up to $1.8m in 2008) across several revenue streams over a 3-year period in a highly competitive market. CLIENT BASE EXPANSION:  Targeted large companies and developed and pitched innovative tailored strategies which were actioned by several key clients. One example included the Queensland Rail account: devised a specific advertising strategy (advertising on trains for several TransLink lines). This strategy was instrumental in reversing dropping attendance numbers for one of their sponsored sporting clients (Queensland Reds), in increasing awareness amongst the general public, and in securing more permanent advertisements for the company with national brands.  Won a tender to outfit all Poolwerx stores nationally; work comprised posters, banners, window decals, along with all their franchise-owned vehicles. All vehicles were vinyl wrapped to increase and promote the Poolwerx brand both locally and nationally. This led to a revenue increase in the 2007-08 financial year period of $300k. Show less



Trading Post

• IT Services and IT Consulting
• 1 - 100 Employee

• Sales Regional Manager

  • Jan 1998 - Aug 2005

  Sales Manager Qld | Trading Post REVENUE TARGET ACHIEVEMENT:  Achieved annual revenue targets across several revenue streams over a 6 year period; targets ranged from $2.8m in 1998, increasing to $7.4m in 2004. NEW BUSINESS DEVELOPMENT STRATEGIES:  Developed and executed new business development strategies which led to substantial increases in revenue and achievement of targets. Key strategies included the introduction of new commercial categories – 6 in total – in display classified media such as category-specific commercial display advertising, an IT-based weekly feature, classified packages for both general business and automotive, and a full colour lift out in automotive section.  Identified preferred positions within the publication to establish long-term commitment from advertisers. Specifically, a page and colour loading was applied for these positions contributing to an increase in revenue of $900k per annum.  Introduced new strategies for online advertising – such as pop up banners, and tiles – which generated an additional revenue stream and contributed to the achievement of annual revenue targets. MARKET RESEARCH AND BUSINESS DEVELOPMENT:  Conducted research to determine peak time use (high traffic periods), and implemented a key online promotional strategy – a rotating 10-second tile slot which went live during this time period. This strategy contributed to increasing weekly revenue by approximately $10k, and earning the accolade of biggest performer nationally year-on year. Show less