Experience

Intercarabao Limited

• United Kingdom
• Food & Beverages
• 1 - 100 Employee

• Head Of Category, Insights & Strategy

  • Sep 2020 - Present

  Utilising our growing portfolio of data to build compelling strategies and selling stories in support of brand growth within the UK Energy drinks market, with customer and retailer front and centre. From the basics which include the building and maintenance of performance reporting to ensure hygiene factors are monitored and met, to longer term strategic roadmap development and annual plans which accompany this journey. We're not building rockets to send to the moon, but we are trying to connect the dots in ways which benefit the customer, retailer and Carabao Energy Drink and in doing so looking to implement in the most efficient and engaging way as possible. Show less

• Head of High Street/Managed Retail

  • May 2018 - Sep 2020

  Channel lead for the managed retail channel, inclusive of High Street, Forecourts, Travel and major Symbols, including line management responsibility.

• Senior National Account Manager

  • May 2017 - Apr 2018

  Responsible for managing and developing the Carabao brand within Forecourt, High Street and Discounter channels.



Family & Friends

• South East

• Sabbatical

  • Jan 2017 - Apr 2017

  Having read the Shane Rodgers 'Career Advice I Wish I Had At 25' article in late 2016, I made the decision to take a sabbatical from work to spend time with my young family - my daughter Jessica is 3 and my son George, 1. I also used this time to reflect and re-define my working priorities and preferences, which then formed the framework to discussions with potential employers. Having read the Shane Rodgers 'Career Advice I Wish I Had At 25' article in late 2016, I made the decision to take a sabbatical from work to spend time with my young family - my daughter Jessica is 3 and my son George, 1. I also used this time to reflect and re-define my working priorities and preferences, which then formed the framework to discussions with potential employers.



the LEGO Group

• Denmark
• Manufacturing
• 700 & Above Employee

• Senior National Account Manager - Tesco & Argos

  • Dec 2014 - Dec 2016

  Initially managing LEGO UKs #1 Grocery Retailer and a strategic partner in 2015, I was appointed to protect short term performance and deliver a road-map for sustainable long term growth with the customer.Coaching the broader Tesco team, I managed the business through a period of transition to deliver a positive sales performance in 2015, with the primary focus on accelerating 2016 to a level of growth not seen in previous years.In Q4 2015 I managed and delivered customer recognised outstanding Star Wars execution in 350 stores in support of the theatrical launch of Episode XII, as well as identifying and supporting the Tesco November Toy Event with their #1 selling line within the promotional period. During 2015 I helped create, sell in and manage a market leading Easter proposition, which Tesco supported and that delivered a record sales week for LEGO during Easter 2016. Better management of range and more impactful NPD launches also helped secure an outstanding performance for the account, with a road-map for further success in 2017 and beyond. This strategy resulted in a 30% growth for Tesco in 2016 - a huge result.In 2016 I was appointed Senior NAM for Argos, managing LEGO UKs most important strategic customer to deliver long term sustainable brand growth. This supported with the delivery of a best in class omni-channel experience.Managing both internal and customer stakeholders to jointly deliver some market leading online initiatives, with an improved LEGO Homesite launched in 2016 inclusive of more product reviews and social media shopper dialogue. Outstanding launch of NPD was key, with the AW16 range go live supported with a joint LEGOLAND Windsor and Argos campaign - offering Argos shoppers 1 million tickets to the theme park during the Summer months. The 1st campaign LEGOLAND had run with a UK Retail partner for Toys. Argos delivered a solid performance for LEGO in 2016 in the face of a number of both internal and external challenges. Show less

• National Account Manager - Asda & Morrisons

  • Jul 2013 - Nov 2014

  Working locally with Asda (and globally with Walmart) I was employed to turn around LEGO performance in Asda through development of relationships, greater operational alignment and to accelerate performance through a more strategic execution plan.Through positive sparring and a pro-active and driven approach, I delivered market leading growth in 2014 of 42%, underpinned through an outstanding LEGO Movie execution at both theatrical and home ents launch, as well as an improved operational alignment. Show less



Reckitt

• United Kingdom
• Manufacturing
• 700 & Above Employee

• National Account Manager - Sainsburys

  • Jan 2013 - Jun 2013

  Managing the business plans and performance of Air Wick, Vanish and Calgon brands within Sainsburys, in an environment with a high degree of complexity. The main challenges were retention and growth of range and distribution within the Sainsburys estate, development and management of a balanced and impactful promotional plan and the delivery of CPI and JBP management. Managing the business plans and performance of Air Wick, Vanish and Calgon brands within Sainsburys, in an environment with a high degree of complexity. The main challenges were retention and growth of range and distribution within the Sainsburys estate, development and management of a balanced and impactful promotional plan and the delivery of CPI and JBP management.



Kraft Heinz

• United States
• Food and Beverage Services
• 700 & Above Employee

• Various Roles (Operations, Trade Marketing, Category Management & Sales)

  • 2005 - 2013

  Working across a number of functions, including Operations, Trade Marketing, Category Management and Sales, I had exposure to all key customers within the UK market across both ambient and frozen portfolios. With strong attention to detail and an insight led approach, the aim is to always deliver a credible and impactful end result for for both Heinz, the retailer and the shopper. Working across a number of functions, including Operations, Trade Marketing, Category Management and Sales, I had exposure to all key customers within the UK market across both ambient and frozen portfolios. With strong attention to detail and an insight led approach, the aim is to always deliver a credible and impactful end result for for both Heinz, the retailer and the shopper.