Mark Slater
Creative Director, Founder at Slate of Mind- Claim this Profile
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Topline Score
Bio
Tripp Underwood
Mark is the best type of professional creative—strategic in his thinking, methodical in his research, and concise in his delivery. Complex concepts, multiple audiences, a laundry list of reviewers or stakeholders… nothing phases him or keeps him from creating engaging concepts and impactful copy. I wouldn't assume a guy that can make brands sound and look so much better would be so damn easy to work with, but here he is.
Rachael Truscott
Mark is one of the most Pure Strategists I have ever worked with. By "pure" I mean his Strategy is grounded in research, thinking and insights. This is where Mark shines. He can assimilate, organize, study and extract insights from high volume, extremely complex inputs. This kind of "smart" cannot be underestimated. It is, in my experience, extremely rare and difficult to hire for. Mark is a Challenger - which I find rare. This means (for example) instead of mindlessly falling into agreement with the most senior person in the room; Mark will respond with a challenging statement or idea. I not only deeply respect challenger thinkers, I think the industry needs more of them. I always want his opinion on my work because I know he won't go easy on me - and - we don't have to agree! Good Strategists embrace conflict! From a soft skills perspective - Mark is extremely kind. He seems to genuinely like the people he works with. He has a great sense of humor and a fantastic laugh. Mark goes out of his way to set others up for success. He is selfless with his time, eager to share learnings and a team player. It’s a REAL GIFT to want to make your teammates better, stronger, smarter....to "give away" learnings like he does is a VERY IMPORTANT and rarely recognized trait in agency life which can encourage people to "hold their cards close to their chest" and/or be more concerned with personal growth vs. the team growth. Transparency, sharing, teaching, generosity come naturally to Mark, which makes him a treasure! I can't say enough about him. I'm a fan.
LinkedIn User
Mark doesn’t seem to sleep. He worked tirelessly to deliver great work and ideas to our clients. He deepened our client relationships, broadened our business, and consistently exceeded our expectations. Always putting our shared success first, he helped his colleagues wherever and whenever he could. I recommend him without reservation, and look forward to working with him again.
Tripp Underwood
Mark is the best type of professional creative—strategic in his thinking, methodical in his research, and concise in his delivery. Complex concepts, multiple audiences, a laundry list of reviewers or stakeholders… nothing phases him or keeps him from creating engaging concepts and impactful copy. I wouldn't assume a guy that can make brands sound and look so much better would be so damn easy to work with, but here he is.
Rachael Truscott
Mark is one of the most Pure Strategists I have ever worked with. By "pure" I mean his Strategy is grounded in research, thinking and insights. This is where Mark shines. He can assimilate, organize, study and extract insights from high volume, extremely complex inputs. This kind of "smart" cannot be underestimated. It is, in my experience, extremely rare and difficult to hire for. Mark is a Challenger - which I find rare. This means (for example) instead of mindlessly falling into agreement with the most senior person in the room; Mark will respond with a challenging statement or idea. I not only deeply respect challenger thinkers, I think the industry needs more of them. I always want his opinion on my work because I know he won't go easy on me - and - we don't have to agree! Good Strategists embrace conflict! From a soft skills perspective - Mark is extremely kind. He seems to genuinely like the people he works with. He has a great sense of humor and a fantastic laugh. Mark goes out of his way to set others up for success. He is selfless with his time, eager to share learnings and a team player. It’s a REAL GIFT to want to make your teammates better, stronger, smarter....to "give away" learnings like he does is a VERY IMPORTANT and rarely recognized trait in agency life which can encourage people to "hold their cards close to their chest" and/or be more concerned with personal growth vs. the team growth. Transparency, sharing, teaching, generosity come naturally to Mark, which makes him a treasure! I can't say enough about him. I'm a fan.
LinkedIn User
Mark doesn’t seem to sleep. He worked tirelessly to deliver great work and ideas to our clients. He deepened our client relationships, broadened our business, and consistently exceeded our expectations. Always putting our shared success first, he helped his colleagues wherever and whenever he could. I recommend him without reservation, and look forward to working with him again.
Tripp Underwood
Mark is the best type of professional creative—strategic in his thinking, methodical in his research, and concise in his delivery. Complex concepts, multiple audiences, a laundry list of reviewers or stakeholders… nothing phases him or keeps him from creating engaging concepts and impactful copy. I wouldn't assume a guy that can make brands sound and look so much better would be so damn easy to work with, but here he is.
Rachael Truscott
Mark is one of the most Pure Strategists I have ever worked with. By "pure" I mean his Strategy is grounded in research, thinking and insights. This is where Mark shines. He can assimilate, organize, study and extract insights from high volume, extremely complex inputs. This kind of "smart" cannot be underestimated. It is, in my experience, extremely rare and difficult to hire for. Mark is a Challenger - which I find rare. This means (for example) instead of mindlessly falling into agreement with the most senior person in the room; Mark will respond with a challenging statement or idea. I not only deeply respect challenger thinkers, I think the industry needs more of them. I always want his opinion on my work because I know he won't go easy on me - and - we don't have to agree! Good Strategists embrace conflict! From a soft skills perspective - Mark is extremely kind. He seems to genuinely like the people he works with. He has a great sense of humor and a fantastic laugh. Mark goes out of his way to set others up for success. He is selfless with his time, eager to share learnings and a team player. It’s a REAL GIFT to want to make your teammates better, stronger, smarter....to "give away" learnings like he does is a VERY IMPORTANT and rarely recognized trait in agency life which can encourage people to "hold their cards close to their chest" and/or be more concerned with personal growth vs. the team growth. Transparency, sharing, teaching, generosity come naturally to Mark, which makes him a treasure! I can't say enough about him. I'm a fan.
LinkedIn User
Mark doesn’t seem to sleep. He worked tirelessly to deliver great work and ideas to our clients. He deepened our client relationships, broadened our business, and consistently exceeded our expectations. Always putting our shared success first, he helped his colleagues wherever and whenever he could. I recommend him without reservation, and look forward to working with him again.
Tripp Underwood
Mark is the best type of professional creative—strategic in his thinking, methodical in his research, and concise in his delivery. Complex concepts, multiple audiences, a laundry list of reviewers or stakeholders… nothing phases him or keeps him from creating engaging concepts and impactful copy. I wouldn't assume a guy that can make brands sound and look so much better would be so damn easy to work with, but here he is.
Rachael Truscott
Mark is one of the most Pure Strategists I have ever worked with. By "pure" I mean his Strategy is grounded in research, thinking and insights. This is where Mark shines. He can assimilate, organize, study and extract insights from high volume, extremely complex inputs. This kind of "smart" cannot be underestimated. It is, in my experience, extremely rare and difficult to hire for. Mark is a Challenger - which I find rare. This means (for example) instead of mindlessly falling into agreement with the most senior person in the room; Mark will respond with a challenging statement or idea. I not only deeply respect challenger thinkers, I think the industry needs more of them. I always want his opinion on my work because I know he won't go easy on me - and - we don't have to agree! Good Strategists embrace conflict! From a soft skills perspective - Mark is extremely kind. He seems to genuinely like the people he works with. He has a great sense of humor and a fantastic laugh. Mark goes out of his way to set others up for success. He is selfless with his time, eager to share learnings and a team player. It’s a REAL GIFT to want to make your teammates better, stronger, smarter....to "give away" learnings like he does is a VERY IMPORTANT and rarely recognized trait in agency life which can encourage people to "hold their cards close to their chest" and/or be more concerned with personal growth vs. the team growth. Transparency, sharing, teaching, generosity come naturally to Mark, which makes him a treasure! I can't say enough about him. I'm a fan.
LinkedIn User
Mark doesn’t seem to sleep. He worked tirelessly to deliver great work and ideas to our clients. He deepened our client relationships, broadened our business, and consistently exceeded our expectations. Always putting our shared success first, he helped his colleagues wherever and whenever he could. I recommend him without reservation, and look forward to working with him again.
Experience
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Slate of Mind
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United States
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Advertising Services
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1 - 100 Employee
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Creative Director, Founder
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Oct 2021 - Present
We’re a tight-knit team of agency veterans, working exclusively with a few brands a year, extending and empowering their internal teams with a smart, specialized, and flexible agency partnership. Learn more at slateofmind.com We’re a tight-knit team of agency veterans, working exclusively with a few brands a year, extending and empowering their internal teams with a smart, specialized, and flexible agency partnership. Learn more at slateofmind.com
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Cramer
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United States
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Advertising Services
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100 - 200 Employee
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Creative Director, Content and Strategy
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2016 - 2021
• Led creative and strategy for global campaigns, content, and experiences • Clients included Siemens, Akamai, Medidata, Corindus, IBM, CVS, Biogen, Sanofi, Candela, Thermo Fisher Scientific, BWH, Puma, UPS, Watts Water Technologies, and more • Led creative and strategy for global campaigns, content, and experiences • Clients included Siemens, Akamai, Medidata, Corindus, IBM, CVS, Biogen, Sanofi, Candela, Thermo Fisher Scientific, BWH, Puma, UPS, Watts Water Technologies, and more
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Piehead
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United States
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Advertising Services
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1 - 100 Employee
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Story Director
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2014 - 2016
• Led agency brand storytelling for all clients, while managing internal and freelance writers • Clients included Cybex, Roblox, Community Coffee • Led agency brand storytelling for all clients, while managing internal and freelance writers • Clients included Cybex, Roblox, Community Coffee
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db&r (dibona, bornstein & random)
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United States
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Advertising Services
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Senior Copywriter
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2012 - 2014
• Lead copywriter • Clients included HP Hood, Sodexo, Harvard • Lead copywriter • Clients included HP Hood, Sodexo, Harvard
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Digitas North America
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United States
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Advertising Services
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700 & Above Employee
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Freelance Senior Copywriter
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2012 - 2012
• Clients included Bank of America, Garmin, Pfizer • Clients included Bank of America, Garmin, Pfizer
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Square Tomato LLC
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United States
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Advertising Services
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1 - 100 Employee
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Copywriter
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2009 - 2011
• Developed multi-platform campaigns: print, interactive, integrated, digital, TV, radio, outdoor, social, point of purchase • Key clients included GoDaddy, Neiman Marcus, Hermes, Eye Society, Mike’s • Developed multi-platform campaigns: print, interactive, integrated, digital, TV, radio, outdoor, social, point of purchase • Key clients included GoDaddy, Neiman Marcus, Hermes, Eye Society, Mike’s
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Instructor, Creative Writing
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2006 - 2009
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University of Massachusetts
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United States
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Higher Education
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700 & Above Employee
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Instructor, Creative Writing
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2005 - 2008
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AmeriCorps VISTA
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United States
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Government Administration
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700 & Above Employee
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Teaching Assistant
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2002 - 2003
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Education
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Vassar College
BA, English -
University of Massachusetts, Amherst
Master of Fine Arts - MFA
Community
