Experience

Roberto Coin S.p.A.

• Italy
• Retail Luxury Goods and Jewelry
• 1 - 100 Employee

• UK Brand Manager

  • Jan 2022 - Present

  Responsible for all brand activity in the UK and Ireland. My primary focus is on building the brand turnover through a strong network of luxury retailers and driving the product sales by supporting marketing and sales staff.

• National Field Manager

  • Apr 2019 - Jan 2022

  Responsible for supporting independent retailers and all field based activities in the UK for the Roberto Coin jewellery brand.



Ryder Brands Limited

• United Kingdom
• Business Consulting and Services

• Business Owner

  • Sep 2016 - Present

  I am a brand development and sales consultant specialising in the UK watch and jewellery market. With sales experience across all market segments, I have worked with all Key Accounts across the UK, and developed brands across all price brackets. I also have extensive experience of marketing and building brand awareness to the target consumer to maximise performance. My specialities include working with brands from development stage through to launch, identifying the target consumer and building a long term strategy to ensure both growth and brand stability in the UK market. I also work with established brands who need a greater understanding of the intricacies of the UK retail market place and the best way to maximise sales. I also have experience of managing sales teams to build and develop relationships with retailers to drive sell through. I have worked with brands such as Kronaby, launching the connected product into the UK and securing strong distribution, and Klokers, a niche Swiss made French brand. Current brands: Roberto Coin. The Italian jewellery brand specialises in 18 carat gold jewellery, inspired by the creators passion for life and art. Managing the accounts in the north of the UK and Ireland. I have also worked with the following brands: Copenhagen Watch Group, Picto and Arne Jacobsen Watches. Launching both brands into the UK market, with a focus on independent retailers and online platforms. Swiss brand Aviator, specialises in timepieces inspired by the world of aviation, both historic and modern. With an existing small presence in the UK, we plan to increase distribution and develop the brand into a key player in the sub £1000 market.



Steerwell Group inc SWICO LTD AND MGS DISTRIBUTION LTD

• Brand Manager TW Steel & Paul Smith Watches

  • May 2006 - Aug 2016

  As Brand Manager, I was responsible for all aspects of TW Steel and Paul Smith Watches performance in the UK retail marketplace. Reporting to the CEO, key areas included: -Sales Forecasts and performance -National and Key account management -Marketing plans and implementation, PR strategy and social media -Product launches and range management for UK Distribution and key customers -Responsibility for UK sales and merchandising team -Independent account management Paul Smith watches launched into the UK in 2015 and I was responsible for developing and growing the UK account base and sales, working with key customers such as Beaverbrooks, Aurum, Harrods and DM London. Marketing and promoting the launch and working closely with the Paul Smith brand in development of the market and the UK collection.



Polar Electro Oy

• Finland
• Computers and Electronics Manufacturing
• 400 - 500 Employee

• Account Manager

  • Sep 2004 - May 2006

  Southern account manager, responsible for sales into sports, running, cycling stores and training in group businesses. Southern account manager, responsible for sales into sports, running, cycling stores and training in group businesses.



Britvic Soft Drinks

• New Business Development Executive

  • Sep 2002 - Sep 2004

  New business sales and customer retention within the Full Service Vending division New business sales and customer retention within the Full Service Vending division