Mark Ryan Yasay

Search Engine Optimization Specialist at Shore360 Inc.
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Contact Information
us****@****om
(386) 825-5501
Location
Central Luzon, Philippines, PH
Languages
  • English Professional working proficiency

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5.0

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Regie Ruben Macalam

Mark is yet another remarkable SEO talent I worked with in a team and he is recommendable due to the following: SEO ninja! Your impression of him might not suggest he got it, but I tell you, he can rank websites! He can build high-quality links, do comprehensive site audit, suggest significant contents, provide astute on-site commentaries. Punctual He's a very punctual guy. I always find him the first person to arrive in our office, and it's great because it means with this guy no time is wasted for work. Champ at the bit He's never hesitant to throw fact-revealing questions at you, and I find that a good thing because it means he's serious about producing the results expected of him on time by having clear understanding of what has to be done. Inspired and motivated I also see him a very responsible guy, which I believe paves the way for him to have the level of motivation and inspiration to say yes and do things even beyond his comfort zone.

Naomi Ruth Ganhinhin

Mark is a skilled and knowledgeable SEO specialist whose ideas and enthusiasm contributed greatly to efforts made by the SEO/Content team in the online promotion of financial comparison sites under CompareAsia Group, particularly MoneyHero.com.hk. He actively participated in link-building efforts that significantly improved the authority of the site, which is now emerging as the go-to comparison site in Hong Kong. Mark showed creativity in content marketing and was adept at research. He proved to be an excellent team player - resourceful, reliable, open, and always supportive of his teammates.

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Credentials

  • Analytics Certification
    Google
    Jun, 2015
    - Nov, 2024

Experience

    • Philippines
    • Outsourcing and Offshoring Consulting
    • 200 - 300 Employee
    • Search Engine Optimization Specialist
      • Dec 2020 - Present

    • Search Engine Optimization Specialist
      • Jun 2018 - Jun 2020

    • Philippines
    • Outsourcing and Offshoring Consulting
    • 1 - 100 Employee
    • Search Engine Optimization Specialist
      • Aug 2017 - May 2018

    • Philippines
    • Book and Periodical Publishing
    • 300 - 400 Employee
    • SEO Officer
      • Jun 2016 - Apr 2017

    • Australia
    • Facilities Services
    • 200 - 300 Employee
    • SEO Specialist
      • Oct 2015 - Mar 2016

      • Review and analyze client sites for areas that need to improved, deleted, or revised.• Prepare detailed strategy reports. • Identify the least expensive but most powerful and profitable keywords for client sites.• Improve a company's organic search results. • Write effective headlines, body copy, and websites.•Ensure websites are filled with optimal keywords. • Place keywords appropriately in copy to gain most search engine traffic• Write effective call-to-action statements.• Write original, SEO content for blogs and websites.• Implement off-page SEO content strategies such as coding.• Effectively use header meta-tags. • Keep abreast of white hat and black hat tactics so as not to violate search engine guidelines • Strategize ways to improve and track site performance. • Compile and present SEO performance reports. • Consult with independent web designers to improve the navigation of a site to enhance its search engine ranking.• Optimize robots.txt and sitemap.xml files following best-practice recommendations • Create and optimize Google Places for Business • Apply advanced meta code and schema markup for SEO

    • Singapore
    • Advertising Services
    • 1 - 100 Employee
    • SEO Specialist
      • Aug 2014 - Sep 2015

      • Review and analyse client sites for areas that need to be improved, deleted, or revised.• Prepare detailed strategy reports.• Improve multiple client's organic search results and high intent traffic.• Write effective headlines, body copy, and website copy.• Ensure websites are filled with optimal keywords.• Place keywords appropriately in copy to gain most search engine traffic.• Write effective call-to-action statements.• Implement off-page SEO content strategies such as coding.• Effectively use header tags.• Keep abreast of white hat and black hat tactics so as not to violate search engine guidelines.• Strategize ways to improve and track site performance.• Compile and present SEO performance reports.• Consult with independent web designers to improve the navigation of a site to enhance its search engine ranking.• Utilize basic programming and web design skills to enhance SEO.• Create advanced SEO strategies, which include long-term strategy and Mobile SEO.• Manage and plan, execute and successfully track ROI positive SEO initiatives.• Manage day-to-day SEO tasks and projects• Ensure a careful balance of on/off page optimization including content generation and link building (internal/external).• Clear understanding of search algorithms and proper leverage these components in the SEO strategy.• Measurement and reporting of all organic traffic and sales across all properties and page types.• Work with Product managers to build SEO roadmap and properly execute against it.• Stay up to date with industry trends and inform other stake holders on required changes.

    • Hong Kong
    • Internet Publishing
    • 1 - 100 Employee
    • SEO Consultant
      • Jan 2014 - May 2014

      • Monitor, track, and report off-page linkbuilding campaigns, including trend analysis.• Provide support for search engine optimization recommendations.• Interact with the team of copywriters and web service manager to optimize copy for client websites• Monitor, track, and report on paid search metrics, including trend analysis.• Assist in Keyword discovery and expansion• Develop/execute SEO strategies to achieve and maintain top rankings on major search engines• Conduct keyword analysis, keyword research and keyword bidding across multiple campaigns (PPC, organic search, other platforms etc.)• Develop and execute link building strategy; optimize links for search relevance and implement link building programs/tactics• Write and edit basic HTML and CSS to develop landing pages that enhance campaigns and results• Optimize HTML according to SEO best-practices• Create landing pages and optimize copy in company's Content Management System (CMS) and Lead Management System

    • Sweden
    • Advertising Services
    • 1 - 100 Employee
    • SEO Link Builder
      • Jan 2011 - Jul 2013

      • Find new link opportunities• Initiate and nurture relationships with bloggers and influential people online• Establish permanent one-way links • Execute link request email campaigns• Acquire links from high PR sites • Find new link opportunities• Initiate and nurture relationships with bloggers and influential people online• Establish permanent one-way links • Execute link request email campaigns• Acquire links from high PR sites

    • Philippines
    • Government Relations Services
    • 100 - 200 Employee
    • MIS Intern
      • Mar 2009 - May 2009

Education

  • Polytechnic University of the Philippines
    Bachelor of Science in Information Technology
    2006 - 2010

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