Mark Rossman
Major Accounts & Sales Support Manager at LNP Media Group- Claim this Profile
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English Native or bilingual proficiency
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Spanish Limited working proficiency
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Bio
Credentials
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Google Analytics
GoogleApr, 2015- Nov, 2024
Experience
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LNP Media Group
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United States
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Media Production
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100 - 200 Employee
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Major Accounts & Sales Support Manager
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Jul 2022 - Present
• Complete responsibility for one of LNP’s largest advertising revenue streams, national and major accounts.• Consistently exceed aggressive monthly sales goals, brainstorm and implement revenue generating opportunities.• Promoted to lead all corporate sales in our weeklies and niche publications online and in-print. Ended Q1 generating 135% of weeklies sales quotas and 139% of niche sales quotas, and ended Q2 generating 146% of weeklies sales quotas and 202% of niche sales quotas.• Lead staff of five sales supervisors and representatives focusing on major accounts, real estate, new business development, and inside sales with full responsibility for all advertising operations.• Selected to develop and deliver sales training for all new hires by providing a focused introduction to digital and print platforms, sharing expertise on successful sales techniques, and supervising new hires throughout orientation.• Work remotely in New York City, with regular meetings with clients in the area. Show less
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Major Accounts Manager
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Mar 2020 - Jul 2022
• Complete responsibility for one of LNP’s largest advertising revenue streams, national and major accounts.• Consistently exceed aggressive monthly sales goals, brainstorm and implement revenue generating opportunities for the team at large.• Selected to brainstorm and implement revenue generating opportunities for the organization at large, hosted think tank meetings to discuss new ideas.• Partner with national agencies to create successful digital and print campaigns for accounts such as Target and Kohl’s; work with agencies every step of the way including marketing strategy, ad sale, ad creation, and design.• Supervised staff of two sales representatives focusing on major accounts, real estate, and new business development.• Selected to develop and deliver sales training for all new Client Solutions representatives by providing a focused introduction to digital and print platforms, sharing expertise on successful sales techniques, and supervising new hires throughout orientation.• Work remotely in New York City, with regular meetings with clients in the area. Show less
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Major Accounts Solutions Specialist
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Jan 2017 - Mar 2020
• Complete responsibility for one of LNP’s largest advertising revenue streams, national and major accounts.• Brainstorm and implement revenue generating opportunities, consistently exceed aggressive monthly sales goals.• Partner with national agencies to create successful digital and print campaigns for accounts such as Target and Kohl’s; work with agencies every step of the way including marketing strategy, ad sale, ad creation, and design.• Selected to develop and deliver sales training for all new hires by providing a focused introduction to digital and print platforms, sharing expertise on successful sales techniques, and supervising new hires throughout orientation.• Work remotely in New York City, with regular meetings with clients in the area. Show less
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Inside Sales Supervisor
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Mar 2016 - Jan 2017
• Tripled revenue for Home Services Guide and doubled revenue for Always Lancaster in one year.• Supervised staff of eight inside sales representatives with full responsibility of all advertising operations.• Led sales and production for all digital and print special sections.• Selected to develop and deliver sales training for all new inside sales representatives by providing a focused introduction to digital and print platforms, sharing expertise on successful sales techniques, and supervising new hires throughout orientation.• Hosted and represented the LNP brand at community events such as the Baby & Toddler Expo and Pink: A Women's Event. Show less
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Associate Multi-Media Sales Executive
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Sep 2014 - Mar 2016
• Created innovative multi-media marketing campaigns that doubled client revenue and increased LNP restaurant business by 200% as a result of promotions, aggressive prospecting and cold calling.• Hosted and represented the LNP brand at community events such as Taste of Home and the LPGA Tournament.
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Cape Cod & Islands Photography, @capecod.photography
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New York, New York
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Owner and Publisher
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Aug 2014 - Present
• Publish social media site with over 65K followers promoting business and tourism on Cape Cod, Martha’s Vineyard, and Nantucket. • Partner with businesses from major airlines to small business owners on Etsy and Airbnb to promote and market their brands, products, and services. • Tripled e-commerce sales for local artist last holiday season. • Publish social media site with over 65K followers promoting business and tourism on Cape Cod, Martha’s Vineyard, and Nantucket. • Partner with businesses from major airlines to small business owners on Etsy and Airbnb to promote and market their brands, products, and services. • Tripled e-commerce sales for local artist last holiday season.
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The College Reporter
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United States
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Newspaper Publishing
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1 - 100 Employee
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Sports Editor
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Jan 2011 - May 2014
• Key member of the senior editorial team, responsible for story idea generation, writing lead articles and masthead, assigning sports articles, supervising staff of 10 writers, in addition to all editing/layout of sports section. • Coordinated all interviews and maintained close relationships with coaches, athletes, and administration. • Created popular feature “Alumni Spotlight” profiling distinguished alumni and describing their paths to success. • Key member of the senior editorial team, responsible for story idea generation, writing lead articles and masthead, assigning sports articles, supervising staff of 10 writers, in addition to all editing/layout of sports section. • Coordinated all interviews and maintained close relationships with coaches, athletes, and administration. • Created popular feature “Alumni Spotlight” profiling distinguished alumni and describing their paths to success.
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Lancaster Barnstormers
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United States
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Spectator Sports
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1 - 100 Employee
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Marketing & Sales Intern
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Apr 2013 - Oct 2013
• Led event planning and promotions for Memorial Day game; outreached to the Veterans of Foreign Wars to coordinate veteran attendance, war memorabilia displays, and plane flyover during the National Anthem. • Drove attendance to Private School Day game; doubled attendance from the previous season. • Represented the Lancaster Barnstormers at home games through direct customer outreach, running on-field promotions, and answering questions from the community by phone and in-person during games. Show less
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Camp Nabby
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Recreational Facilities
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1 - 100 Employee
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Assistant Counselor
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Jun 2010 - Aug 2012
• Second-in-command to lead group of 20+ 5-year-old campers and ensured they had a fun, safe summer. • Played and taught sports; earned repeated Counselor Excellence recognition awards. • Worked with parents to build strong camp-home relationships and ensured a positive experience for campers. • Second-in-command to lead group of 20+ 5-year-old campers and ensured they had a fun, safe summer. • Played and taught sports; earned repeated Counselor Excellence recognition awards. • Worked with parents to build strong camp-home relationships and ensured a positive experience for campers.
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Cape Cod Baseball League
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United States
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Spectator Sports
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1 - 100 Employee
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Summer Intern
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May 2012 - Jul 2012
• Led marketing and sales efforts for the Yarmouth Summer Celebration Kickoff event; quadrupled sponsorship revenue over the previous year. • Represented the Yarmouth-Dennis Red Sox at home games through direct customer outreach, fundraising, operating food sales, and welcoming fans. • Led marketing and sales efforts for the Yarmouth Summer Celebration Kickoff event; quadrupled sponsorship revenue over the previous year. • Represented the Yarmouth-Dennis Red Sox at home games through direct customer outreach, fundraising, operating food sales, and welcoming fans.
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Managing Editor
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Apr 2009 - Apr 2010
• Member of the senior editorial team; responsible for story idea generation and writing lead articles.• Responsible for selling sponsorships to local businesses as well as all sales, distribution, and delivery of the paper.
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Sports Editor
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Apr 2007 - Apr 2009
• Responsible for story idea generation, writing lead articles, assigning articles, supervising staff of 8 writers, and editing/layout of sports section.
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Education
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2010 - 2014
Franklin & Marshall College
Bachelor's Degree, American/United States Studies/Civilization -
2006 - 2010
Horace Greeley High School
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