Experience

Annalect

• United States
• Advertising Services
• 700 & Above Employee

• Chief Analytic Officer

  • Sep 2008 - Present

  Responsible for building and managing a multi-functional analytical practiceUnited traditional marketing science functions with data science techniques to provide end to end data-driven marketing strategiesLead the quantitative marketing and data science horizontal function across OMG and OMCLeading global, regional, and local team structures for the Annalect quant function around the worldDeveloped a scalable cross-channel attribution methodology Responsible for building and managing a multi-functional analytical practiceUnited traditional marketing science functions with data science techniques to provide end to end data-driven marketing strategiesLead the quantitative marketing and data science horizontal function across OMG and OMCLeading global, regional, and local team structures for the Annalect quant function around the worldDeveloped a scalable cross-channel attribution methodology



Havas Media Group

• United States
• Advertising Services
• 700 & Above Employee

• VP of Brand Analysis, Director of Modeling

  • 2007 - 2008

  Lead the Brand Analysis Group Along with Catalyst (the Strategic Planning Group within Havas Media), developed the communication strategies for all Havas Media clientsManage all of the analysis performed on Havas Media clients internally and by outside vendors to ensure all insights derived through analysis are incorporated in our clients’ marketing strategies and tacticsAnalytics clients included Goodyear Tires, Choice Hotels International, and Esurance Lead the Brand Analysis Group Along with Catalyst (the Strategic Planning Group within Havas Media), developed the communication strategies for all Havas Media clientsManage all of the analysis performed on Havas Media clients internally and by outside vendors to ensure all insights derived through analysis are incorporated in our clients’ marketing strategies and tacticsAnalytics clients included Goodyear Tires, Choice Hotels International, and Esurance



OHAL/MEC

• Director

  • Feb 2000 - Nov 2007

  Lead teams of analysts to develop analytic plans and marketing strategies for numerous blue-chip clientsAccount Director on AT&T Mobility research and analytics account, lead all modeling and research projectsLead analysis and developed marketing plans for Scotts Miracle Gro’s 20+ brands and helped return record revenue across multiple divisionsAnalytics lead across multiple Pfizer pharmaceutical brands: Celebrex, Viagra, and DetrolLead Methodology and R&D responsibilitiesDeveloped and implemented the internal data handling capabilities using Microsoft SQL ServerAnalytics client list included AT&T Mobility, Pfizer, Scotts Miracle Gro, KFC, Monsanto, Combe, Glaxo-Smith Kline, Ford Lincoln Mercury, Paramount Home Entertainment, Barilla, Pella Windows, and Berlex Pharmaceuticals