Mark Radford
Product Owner & Campaign Manager - Boost and n3 at n3 - Business Buying Power- Claim this Profile
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Bio
Experience
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n3 - Business Buying Power
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New Zealand
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Business Supplies & Equipment
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1 - 100 Employee
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Product Owner & Campaign Manager - Boost and n3
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Jul 2021 - Present
Product owner for Boost, employee benefits and Acquisition Campaign Manager for Boost and n3, Business Buying Power.
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Marketing Campaign Manager
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Dec 2018 - Feb 2022
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New Products Marketing
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Oct 2015 - Aug 2018
Successfully championed over 40 innovative, consumer focused products from conceptualisation, vision and feasibility through to packaging development, launch and reviewDeveloped strategic marketing plans and brand communication to ensure successful launch of products. Reviewing and critiquing to ensure sales, market share and profit targets are achievedCreated stand alone consumer-led car care brand Play Dead positioned towards youth car culture. Developed brand beliefs, values and positioning that flow through packaging and promotional strategies. Aligned with key sponsors and influencers to continue to promote the brandWorking with the production team to ensure desired packaging and product is achievable. Managing critical paths and timelines to ensure launch dates are achievedA close working relationship with commercial and sales teams to ensure products are reaching target. Developing and implementing innovative launch and post launch promotional strategies specific to their markets
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Graphic Designer / Marketing
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Sep 2012 - Sep 2015
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Liquor Transfer Agent
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Oct 2008 - Sep 2012
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Education
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University of Auckland
Bachelor of Commerce (B.Com.), Marketing -
Media Design School
Diploma, Graphic Design