Mark Langford

Category Manager at Casagrande AG
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Contact Information
Location
Lucerne, Lucerne, Switzerland, CH
Languages
  • English Native or bilingual proficiency
  • German Professional working proficiency
  • Thai Limited working proficiency
  • Mandarin Elementary proficiency

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Credentials

  • Certified Project Management Associate IPMA Level D
    VZPM - Association for the Certification of Persons in Management
    Jun, 2022
    - Oct, 2024
  • Qualifi Level 5 Certificate in Teaching English as a Foreign Language (TEFL) (The TEFL Academy) (RQF)
    Qualifi Ltd
    Jun, 2021
    - Oct, 2024
  • Highfield Level 2 Award for Personal Licence Holders (RQF)
    Highfield
    Apr, 2021
    - Oct, 2024
  • Level 2 Award in HACCP Awareness
    Qualifi Ltd
    Mar, 2021
    - Oct, 2024
  • Level 3 Award in Food Safety. Safer Food Supervisor - Grade: Merit
    Qualifi Ltd
    Mar, 2021
    - Oct, 2024
  • Level 1 Award in Food Safety
    Qualifi Ltd
    Feb, 2021
    - Oct, 2024
  • Level 2 Award in Food Safety for Catering
    Qualifi Ltd
    Feb, 2021
    - Oct, 2024
  • Achtung Raubüberfall, Teil 2
    Bucherer AG
    Jan, 2019
    - Oct, 2024
  • Führungspersönlichkeit / Modul 1: Selbsterkenntnis und Selbstmanagement
    Bucherer AG
    May, 2018
    - Oct, 2024
  • Führungskompetenz, Modul 2
    Bucherer AG
    May, 2015
    - Oct, 2024
  • Führungskompetenz, Modul 1
    Bucherer AG
    Apr, 2014
    - Oct, 2024

Experience

    • Switzerland
    • Retail
    • 1 - 100 Employee
    • Category Manager
      • Jan 2023 - Present

      Responsible for managing all categories of watches for Casagrande AG. Accountable for the pricing, promotion, and distribution of the products as well as analysing the market trends, consumer preferences, and competitor activities to develop strategies for increasing sales and profitability. Responsible for managing all categories of watches for Casagrande AG. Accountable for the pricing, promotion, and distribution of the products as well as analysing the market trends, consumer preferences, and competitor activities to develop strategies for increasing sales and profitability.

    • Switzerland
    • Retail Luxury Goods and Jewelry
    • 700 & Above Employee
    • Retail Manager - Swiss Lion AG - Bucherer Group
      • Mar 2008 - Nov 2021

      Management of multiple boutiques in the Tourism, Luxury Retail, Watch & Jewellery sectors, including overseeing recruitment, staff training, delegating duties & performing employee evaluations, whilst always providing excellent customer service. Achievements. • Establishment & development of the “Easy Tax” Bucherer group project, providing the simplified export of tax-free products for guided tour groups, including the implementation of boutique roll-out trainings. • Coaching two assistant managers to be able to run their own business. • Building up & administering a large network of contacts with suppliers and customers across Europe & Asia with the aim of maximizing sales within multimillion CHF shops. • Leading sales teams to greater success by promoting strategic thinking, spurring innovation, and encouraging comradery in order to exceed Show less

    • Switzerland
    • 1 - 100 Employee
    • Marketing Manager
      • Jun 2000 - Feb 2008

      Overseeing the sales, marketing and merchandising functions and to take a leading active role in company public relations and business generation. Achievements. • Acquired two major travel company contracts, Top Deck & BusAbout, helping to drive sales. • Directly liaised with overseas tourist companies such as Contiki & Cosmos in Europe and Unity 2000 & Avenue Vacations in Asia to maintain positive customer relations. • Spearheaded the launch of three stores located in Lucerne by leveraging strategic and operational expertise. • Advised in the acquisition of watch brands that would appeal to customers. • Represented Harry’s Swiss Watch Center within the European Tour Operators Association (ETOA) and On the Road travel magazine & worked as an active spokesperson for the store at all marketing and promotional events. Show less

Education

  • Coventry University
    Bachelor of Science - BS, Economics & Geography
    1993 - 1996

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