Experience

Dairy Farm Group

• Hong Kong
• Retail
• 1 - 100 Employee

• Customer Insights Analyst

  • Feb 2021 - Present



Nielsen

• United States
• Technology, Information and Media
• 700 & Above Employee

• Senior Analyst, Retail Insights

  • Oct 2020 - Feb 2021

  Analytics & Consulting (Singapore)- Key account holder for top FMCG companies across food and non-food categories (e.g Alcoholic Beverage, Coffee, Cigarette, Hairstyling, Infant Milk, Liquid Milk, Personal care, Oral care & Yoghurt) with experience in Retail, E-commerce and Consumer Panel data. - Collaborate with clients to understand product dynamics and consumers’ purchasing behaviour in retailers tracked by Nielsen. - Analyse market trend and present actionable insights on product, pricing, channel and promotion effectiveness to stakeholders. - Provide viable & impactful solutions centered around clients' business concerns based on relevant data via integrating data across sources (Retail, E-commerce and Consumer Panel data).My role requires strong analytic skills and data sense to provide admissible information to help our clients to grow their business.

• Analyst, Retail Insights

  • Sep 2018 - Oct 2020



Nielsen

• United States
• Technology, Information and Media
• 700 & Above Employee

• Fast Forward Intern, Retail Measurement Service

  • Jan 2018 - Jun 2018

  -Worked with clients on their monthly requests on data collection of products according to specific requirements. Planned field operations to optimize data collection by assigning data collectors strategically based on Singapore’s geographic in order to save cost.-Took leadership over field operation process and implemented protocols to improve precision and credibility of data acquisition.-Participated in Nielsen Green and provided recommendations to increase awareness of environmental sustainability which encouraged associates to recycle their waste materials.-Liaised and planned organization’s volunteering project (Nielsen Global Impact Day) with beneficiaries and executed it with close to 90% participation.