Mark Nichols

Director - Marketing Sciences at Ipsos Marketing US
  • Claim this Profile
Contact Information
us****@****om
(386) 825-5501
Location
Rochester, New York Area, US
Languages
  • English Native or bilingual proficiency
  • Spanish Limited working proficiency
Skills

Topline Score

Topline score feature will be out soon.

Bio

Generated by
Topline AI

You need to have a working account to view this content.
Join now
You need to have a working account to view this content.
Join now

Credentials

  • Certified Professional Forecaster
    Institute of Business Forecasting & Planning
    Dec, 2014
    - Nov, 2024

Experience

  • Ipsos Marketing US
    • United States
    • Market Research
    • 1 - 100 Employee
    • Director - Marketing Sciences
      • Mar 2017 - Present

      ­- As lead InnoQuest Concepts partner for client service working on FMCG (fast moving consumer goods), provide help designing surveys that solve key product launch questions such as year 1 sales, share, franchise sourcing and incrementality­- Educate clients about forecasting processes, understanding results and translating insights into successful new product launches­- Evaluate secondary sales data and size launch opportunities in the US, Europe, Latin America and Asia- Use client-provided marketing plans (spending and distribution) to model awareness and sales estimates­- Perform factor analyses and regression using Oracle Express to determine success levels on category drivers­- Deliver discerning and actionable reports in PowerPoint highlighting the key drivers of sales potential among consumer response, marketing factors, and the category of interest

    • Senior Marketing Science Manager
      • Jul 2014 - Mar 2017

  • Ipsos InnoQuest
    • Research Manager
      • Jun 2012 - Jul 2014

  • Ipsos Marketing - InnoQuest
    • Senior Research Analyst
      • Mar 2010 - Jun 2012

    • Research Analyst
      • Aug 2006 - Mar 2010

  • Ipsos ASI
    • Database Analyst
      • May 2004 - Aug 2006

      - Use SPSS for data manipulation/data cleaning, correlation analysis, descriptive statistics, and automation­- Write/run queries on the central database using Access and SQL Plus.­- Summarize and prepare commercial data for upload into an Oracle database using Access, SPSS, Word, and Excel­- Provide answers to internal requests for understanding how advertising was received by respondents; make comparisons to norms database

Education

  • Brigham Young University
    Master and Bachelor of Science, Psychology
    1997 - 2003

Community

You need to have a working account to view this content. Click here to join now