Mark Muzzarelli
Performance and Compliance Manager at Leader Automotive Group- Claim this Profile
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Bio
Experience
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Leader Automotive Group
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United States
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Motor Vehicle Manufacturing
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1 - 100 Employee
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Performance and Compliance Manager
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Apr 2021 - Present
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Retired Automotive Professional
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Sep 2020 - Apr 2021
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Nissan Motor Corporation
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Japan
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Motor Vehicle Manufacturing
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700 & Above Employee
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Area General Manager (Chicago/Milwaukee)
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2018 - Aug 2020
Effective 2019 moved to the larger Chicago/Milwaukee markets to regain our historical market share position. Managed a team of eight responsible for 48 dealers with $1.96B in sales, 29,398 new vehicles, 7,666 certified pre-owned sales and $46.7M in parts and accessory sales.
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Area General Manager (Michigan/Ohio)
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2016 - 2018
Tasked with improving the struggling Michigan and Ohio markets with a history of poor market share and domination from the locally based Big Three US manufacturers and Honda. Earned the #1 position out of 85 markets with the largest sales volume percentage increase and achieved highest market share improvement vs. Toyota and, Honda and all imports in the Detroit district. Recognized nationally for customer satisfaction and dealership reputation management leadership.… Show more Tasked with improving the struggling Michigan and Ohio markets with a history of poor market share and domination from the locally based Big Three US manufacturers and Honda. Earned the #1 position out of 85 markets with the largest sales volume percentage increase and achieved highest market share improvement vs. Toyota and, Honda and all imports in the Detroit district. Recognized nationally for customer satisfaction and dealership reputation management leadership. Achieved wholesale objectives, market share and retail sales goals plus customer satisfaction and reputation management targets finishing in the top tier nationally. Developed positive and transparent manufacturer/dealer relations in a very litigious environment by gaining dealer trust and confidence. Mentored and guided a ten member team who earned ten promotional opportunities over a two year time period
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Dealer Operations Manager - Nissan Division - Midwest Region
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2009 - 2016
Tasked with taking over and turning around the struggling Wisconsin and Chicago Districts after years of sales decline and poor manufacturer relations to become the best qualified dealer network in the company. Lead all aspects of dealer operations in a $750M territory, representing 12,318 in new vehicle sales. Quickly led this District from #5 to #2 in regional sales volume during tenure, while setting three district sales records in first 12 months and setting nine sales records in… Show more Tasked with taking over and turning around the struggling Wisconsin and Chicago Districts after years of sales decline and poor manufacturer relations to become the best qualified dealer network in the company. Lead all aspects of dealer operations in a $750M territory, representing 12,318 in new vehicle sales. Quickly led this District from #5 to #2 in regional sales volume during tenure, while setting three district sales records in first 12 months and setting nine sales records in second year. Achieved highest market share improvement vs. Toyota, Honda and Hyundai; Managed the improvement of Nissan moving from #4 to #1 in Hispanic new vehicles sales in the Chicago market,. Earned #1 position in wholesale sales vs. objective for five straight years; surpassed key metrics in P&A Sales, CSI, new vehicle and certified pre-owned sales every year. Mentored and guided the positive turnaround of the two worst performing Chicagoland dealers and also recognized for nurturing positive and profitable manufacturer/dealer relations. . Initially assigned to reverse negative performance in company’s worst district in the Midwest, Wisconsin, and gain greater market share against Toyota and Honda; set seven District sales records over two years. Negotiated relocation and facility upgrades of four Wisconsin dealers, along with securing the termination of the worst performing dealer; developed the current #1 volume dealer in the Midwest Region.
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Sales Operations Manager - Infiniti Division - Central Region
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2004 - 2009
Challenged to effectively act as primary contact for six Dealer Operations Managers and 44 Infiniti dealers, quickly identifying and resolving any business concerns. Led a group of six Dealer Operations Managers and regional staff in supporting 44 Infiniti dealers in a 14-state territory, representing $1.85B in annual sales. Set new records in dealership profit levels and finished #1 for dealership return-on-sales each year; also achieved highest market share in new vehicle sales… Show more Challenged to effectively act as primary contact for six Dealer Operations Managers and 44 Infiniti dealers, quickly identifying and resolving any business concerns. Led a group of six Dealer Operations Managers and regional staff in supporting 44 Infiniti dealers in a 14-state territory, representing $1.85B in annual sales. Set new records in dealership profit levels and finished #1 for dealership return-on-sales each year; also achieved highest market share in new vehicle sales company-wide. Recognized by the Infiniti dealer network for building and leading the most productive, motivated, helpful and knowledgeable sales staff in the entire company. Headed up efforts to improve operating efficiencies, expense controls, owner retention, sales, customer satisfaction and profit levels.
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Regional Advertising Manager - Infiniti Division - Central Region
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1999 - 2004
Strategically deployed a $25M ad budget with a 10-person team to achieve critical sales and market share objectives. Developed and implemented extensive support for advertising, merchandising and promotions. Expanded new vehicle market share, sales volume and brand presence through consistent deployment of media. Spearheaded the rollout of the Dealer Brand Co-Op Advertising Program and Infiniti Newsletter; later introduced these resources to all North American… Show more Strategically deployed a $25M ad budget with a 10-person team to achieve critical sales and market share objectives. Developed and implemented extensive support for advertising, merchandising and promotions. Expanded new vehicle market share, sales volume and brand presence through consistent deployment of media. Spearheaded the rollout of the Dealer Brand Co-Op Advertising Program and Infiniti Newsletter; later introduced these resources to all North American dealers. Established the corporate standard for all promotions with a unique strategy that regulated the process for securing funding with full executive buy-in.
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Dealer Operations Manager - Infiniti Division - MI, OH & PA
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1997 - 1999
Supported dealers in the Infiniti Division to build market presence in Detroit, Cleveland and Pittsburgh, despite deep competition from the Big Three US auto manufacturers. Coordinated key resources and motivated dealers to maximize sales, resolve risk and exceed CSI objectives within positive working relationships in a multi-state region. Achieved 83% better financial performance in this network, while driving a 17.5% sales increase in new vehicle sales volume with the Detroit market… Show more Supported dealers in the Infiniti Division to build market presence in Detroit, Cleveland and Pittsburgh, despite deep competition from the Big Three US auto manufacturers. Coordinated key resources and motivated dealers to maximize sales, resolve risk and exceed CSI objectives within positive working relationships in a multi-state region. Achieved 83% better financial performance in this network, while driving a 17.5% sales increase in new vehicle sales volume with the Detroit market ranking #1 in sales volume percentage increase outselling Lexus and Mercedes. Ensured the smooth franchise termination of the worst performing dealer in sales and customer satisfaction in the entire US.
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Contest and Incentives Manager - Infiniti & Nissan - National HQ Los Angeles CA
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1995 - 1997
Transitioned to corporate HQ to improve corporate performance and ensure that $1.2B in incentives paid achieved sales goal. Administered all incentive programs and sales contests for Nissan/Infiniti North American new vehicle sales with a five-person team, numerous business partners and a $1.2B budget. Guided top executives and the Nissan Division into shifting from nationally based incentives to a localized or dominant market area incentive approach; conducted regional training to support… Show more Transitioned to corporate HQ to improve corporate performance and ensure that $1.2B in incentives paid achieved sales goal. Administered all incentive programs and sales contests for Nissan/Infiniti North American new vehicle sales with a five-person team, numerous business partners and a $1.2B budget. Guided top executives and the Nissan Division into shifting from nationally based incentives to a localized or dominant market area incentive approach; conducted regional training to support this transition. Reduced operating expenses by up to 20% after renegotiating vendor contracts and restructuring program format.
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Market Representation Manager - Nissan - Southwest Region
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1993 - 1995
Challenged to improve the dealer network through various strategies and programs. Responsible for handling dealership buy/sell actions, majority ownership changes, resolution of outstanding Sales and Service Agreement issues and related topics for the Southwest Region. Completed detailed market studies that helped in assigning open points and replacing poorly performing dealers in the US Southwest. Secured executive approval for providing Financial Assistance Intervention packages to… Show more Challenged to improve the dealer network through various strategies and programs. Responsible for handling dealership buy/sell actions, majority ownership changes, resolution of outstanding Sales and Service Agreement issues and related topics for the Southwest Region. Completed detailed market studies that helped in assigning open points and replacing poorly performing dealers in the US Southwest. Secured executive approval for providing Financial Assistance Intervention packages to dealers.
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Owner Loyalty Manager - Nissan - Los Angeles Region
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1992 - 1993
Managed a twelve person department responsible for all regional customer satisfaction activities to include customer telephone contact, goodwill assistance, vehicle recalls and campaign, vehicle inspections and technical assistance, vehicle tradeout and buyback assistance, in dealership customer handling analysis and training. Also responsible for achieving Regional customer satisfaction objectives.
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Parts Marketing Manager - Infiniti & Nissan - National HQ Los Angeles CA
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1990 - 1992
Ensure that a $20M budget achieve a $900M Parts and Accessory sales objective. Managed an eight person department, the advertising agency and numerous business partners responsible for the implementation of advertising, merchandising and incentive programs.
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Staff Administration Manager - Nissan & Infiniti - National HQ Los Angeles CA
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1989 - Jan 1990
Reported to the Director of the Parts & Service Division serving as his primary communication and coordination link with all Nissan and Infiniti Regions, Executive Management, and Japanese staff. Assisted the Director in his efforts to manage 180 employees, a $900M Parts and Accessory objective and a $90M budget.
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Business Management/Fleet - Nissan - Los Angeles Region
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1988 - 1989
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District Parts Sales Manager - Portland, San Francisco & LA Region
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1985 - 1988
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Caterpillar Inc.
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United States
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Machinery Manufacturing
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700 & Above Employee
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Trainee - Marketing Specialist - Training Specialist
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1981 - 1984
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Education
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University of Wisconsin-Madison
Master of Business Administration (MBA), Marketing -
Western Illinois University
Bachelor of Business Administration (BBA), Operations Management