Experience

JohnsonRauhoff

• Advertising Services
• 1 - 100 Employee

• Associate Creative Director

  • Sep 2021 - Present

  Benton Harbor, Michigan, United States Face of the studio. Runs day to day operations while overseeing key accounts and studio staff, including art directors, copy writers, photographers, stylist, and digital imaging. Advances video capabilities: concept and script writing, story boarding, directing and production. Develops and oversees digital content creation for client brand sites, ecommerce, and social media. Creates efficient processes to help drive overall efficiency and workflow, creative and… Show more Face of the studio. Runs day to day operations while overseeing key accounts and studio staff, including art directors, copy writers, photographers, stylist, and digital imaging. Advances video capabilities: concept and script writing, story boarding, directing and production. Develops and oversees digital content creation for client brand sites, ecommerce, and social media. Creates efficient processes to help drive overall efficiency and workflow, creative and production consistency. Show less



Soulful Branding and Design

• Owner/Creative Director/Designer

  • Oct 2018 - Present

  Currently, developing branding, marketing, consumer experience, production, distribution plan for a new premium spirits brand in Southwest Michigan. Consulting on various marketing and design projects as opportunity allows.



Whirlpool Corporation

• United States
• Manufacturing
• 700 & Above Employee

• Assoc. Creative Director

  • Sep 2019 - Feb 2021

  Benton Harbor, Michigan Area Building an integrated and dedicated in-house Shopper and Comarketing Creative Studio team, overseeing the strategic and creative development for Whirlpool Corporation Major Brands, including JennAir, Maytag, KitchenAid, Whirlpool, Amana, Affresh, Everydrop and Gladiator.



Anthem

• Senior Creative Director

  • Mar 2003 - Sep 2018

  Battle Creek, MI Clients: Kellogg’s (All Divisions), Jim Beam (Dekuyper, Pinnacle), Energizer, Mars (Dove Chocolates, Uncle Ben’s), Amway (XS Sports Nutrition, Nutri-lite) • Contributed to revenue growth of 500% in 15 years, through influencing and activating operational, staffing, training and business development initiatives. • Built, led and fostered development of a creative department of 25+ people, including 4 teams of designers(Creative Directors, Seniors, and Designers), production artist… Show more Clients: Kellogg’s (All Divisions), Jim Beam (Dekuyper, Pinnacle), Energizer, Mars (Dove Chocolates, Uncle Ben’s), Amway (XS Sports Nutrition, Nutri-lite) • Contributed to revenue growth of 500% in 15 years, through influencing and activating operational, staffing, training and business development initiatives. • Built, led and fostered development of a creative department of 25+ people, including 4 teams of designers(Creative Directors, Seniors, and Designers), production artist, copy writers and traffic management. • Guided and developed concept and execution for “big idea” strategic brand initiatives, brand and design architecture, media campaigns, shopper marketing strategies and tactics, promotional and sales marketing programs for all channels, including in-store P.O.S., packaging, trade communications, print, digital and social media. Show less



141 Worldwide

• Advertising Services
• 1 - 100 Employee

• Creative Director

  • 1999 - 2003

  Clients: Kraft Brands (Meals, Cheese, Pizza, Corporate Division), Kellogg’s, Polaroid, Sun-maid, Snap-On Tools, Borden/Cracker Jack, Campbell’s/Spaghettios • Developed and nurtured teams of up to 10 people to consistently deliver unique and strategically sound creative solutions. • Involved in all aspects of project development/ program development, managing multi-branded merchandising events, package design, and serving as main creative client lead and… Show more Clients: Kraft Brands (Meals, Cheese, Pizza, Corporate Division), Kellogg’s, Polaroid, Sun-maid, Snap-On Tools, Borden/Cracker Jack, Campbell’s/Spaghettios • Developed and nurtured teams of up to 10 people to consistently deliver unique and strategically sound creative solutions. • Involved in all aspects of project development/ program development, managing multi-branded merchandising events, package design, and serving as main creative client lead and contact. • Key driver in securing several national accounts, including Kraft, Polaroid, and Sun-Maid. • Formalized GATF (Graphical Arts Technical Foundation) training in packaging specification, technologies, and design. • Instrumental in growing the Kraft business into the one of the largest account in the agency. Show less



The Grand Group

• Advertising Services
• 1 - 100 Employee

• Creative Director

  • 1997 - 1999

  Clients: Gatorade, Guinness Brands, Jim Beam Brands • Staffed and led creative department - 8 design, copy writers, and production artist. • Oversaw and developed projects ensuring strategic imperatives and design quality. • Developed departmental processes including traffic and print buying.



Davidson Marketing

• Senior Art Director

  • 1994 - 1997

  Clients: Borden/Cracker Jack, Campbell’s/Spaghettios, Kraft/Pizza, Oscar Mayer/Lunchables • Concept and design development of kid targeted brands. • Lead art director, oversaw multi-branded promotional programs, including 3rd party collaboration with Warner Bros., Nickelodeon, and Tiger Toys. • Worked with technology experts to identify print innovations and under-the-label premiums (e.g., 3-D and light sensitive graphics).