Experience

Koalitix
• Netherlands
• Data Infrastructure and Analytics
• 1 - 100 Employee
• Co-Founder

  • Jan 2022 - Present


Mendix

• United States
• Software Development
• 700 & Above Employee

• Manager Data Analytics

  • Nov 2019 - Jan 2022

  Responsible for growing and scaling the Mendix analytics center of excellence (Data Analysts and Data engineers) to support all functions in Mendix with actionable insights. Started with a team of 2 FTE, but grew the team out to a team of 13 FTE to be able to support 1500+ employees at Mendix. My team was responsible for the development and production of BI & analytics projects across all major functions within Mendix: Sales, Marketing, Customer Success, Finance, Product

• Program Manager

  • Dec 2018 - Nov 2019

  Managed programs designated by the office of the CEO, such as:* Improvement of TA processes* Driving acquisition for our largest corporate event. Passing the targeted number of registrations & attendees by 15-20%* Driving the improvement and adoption of our freemium product offering and business model

• Data Scientist

  • Aug 2017 - Dec 2018

  Designed and implemented a first version of our internal data warehouse for business analytics reporting.It was a relatively simple setup that involved one app that pulled data from 7 different sources, pushed them into an Azure SQL Server, and a second app that took care of the scheduling of SQL scripts that processed data.Once this was setup, I worked on several projects that utilized this data in the data warehouse to improve customer adoption, such as:* BI dashboards that provided insights into customer behavior for Sales & CS* A customer healthscoring system* An app that sends automated notifications to the customer success team based on customer behavior and rule based metric thresholds* User insights for our Academy certification program* Talent Acquisition dashboards* Portfolio overviews for our CS teamWas also involved with:* Training of CS & Sales teams on how to use the dashboarding & apps above* Design of a KPI framework for each department within the organization* Design of customer facing analytics productsOther responsibilities also included:* Maintaining the data app landscape and further improving our analytics infrastructure* Assisting with the development and maintenance of other internal tools* Ad-hoc data analysis to answer specific problems and questionsTools / languages that I used almost daily for these responsibilities: Mendix, R, SQL (T-SQL), PowerBI, Salesforce, Excel, PowerpointTools / languages that I occasionally used for some of these responsibilities: Java, CSS/SASS, Marketo, Zendesk Show less

• Business Operations Intern

  • Jan 2017 - Aug 2017



Mellink Commerce

• Australia
• Leasing Non-residential Real Estate
• 1 - 100 Employee

• (Part-time student job) Freelancer UpWork.com

  • Jan 2016 - Sep 2016

  Worked on several different jobs for clients ranging from: Dutch/English English/Dutch translation, SEO writing, blog writing, and preliminary market research. Worked on several different jobs for clients ranging from: Dutch/English English/Dutch translation, SEO writing, blog writing, and preliminary market research.



Polson Rubber

• Netherlands
• Plastics Manufacturing

• (Part-time student job) Online Marketing

  • Feb 2015 - Feb 2016

  I set up and optimized several international websites and launched online ad campaigns for them, funneling much more traffic to Polson's international brands, leading to a significant increase in orders. Main responsibilities: Coming up with an online marketing strategy. Setting up & managing SEA campaigns. SEO writing. Minor web-design (wordpress). Contracting Freelance translators to translate website content. I set up and optimized several international websites and launched online ad campaigns for them, funneling much more traffic to Polson's international brands, leading to a significant increase in orders. Main responsibilities: Coming up with an online marketing strategy. Setting up & managing SEA campaigns. SEO writing. Minor web-design (wordpress). Contracting Freelance translators to translate website content.



Rotterdam School of Management, Erasmus University

• Higher Education
• 700 & Above Employee

• (Part-time student job) Research Assistant

  • Feb 2014 - Jun 2014

  Assisted PhD candidates with several responsibilities, including assistance with the drafting of research proposals and papers, and preparation of classes given to Bachelor students at RSM.

• (Part-time student job) Mentor

  • Sep 2013 - Mar 2014

  Responsible for introducing incoming students to Rotterdam, RSM, and IBA. By giving weekly sessions to 20 students, I helped lead them through their new academic and social environment.