Experience

Public Transport Victoria

• Transportation/Trucking/Railroad
• 1 - 100 Employee

• Customer Insights Manager

  • Jun 2009 - Present

  Market Research & Strategy/Analysis Market Research & Strategy/Analysis



Telstra

• Australia
• Telecommunications
• 700 & Above Employee

• Research and Strategy Manager

  • Jun 2000 - Dec 2008

  Various Market Research, Analysis, Competitive Intelligence and Segmentation Roles Various Market Research, Analysis, Competitive Intelligence and Segmentation Roles



Australian Red Cross Lifeblood

• Australia
• Hospitals and Health Care
• 700 & Above Employee

• Donor Marketing Manager

  • Aug 1997 - Aug 2000

  Develop strategies to recruit blood donors using data base maketing and CRM, advertising, education, public relations and community activities. Data based including research and segmentation. Develop strategies to recruit blood donors using data base maketing and CRM, advertising, education, public relations and community activities. Data based including research and segmentation.



Fonterra

• New Zealand
• Food and Beverage Manufacturing
• 700 & Above Employee

• Product Mangement Roles

  • Aug 1988 - Aug 1997

  New product launches, advertising, pricing, design of packaging, consumer promotions, sponsorship and sales force liaison on various Fonterra brands including Bega, Diploma, White Crow, Frosty Boy & Mr Whippy New product launches, advertising, pricing, design of packaging, consumer promotions, sponsorship and sales force liaison on various Fonterra brands including Bega, Diploma, White Crow, Frosty Boy & Mr Whippy