Mark McCarthy
VP, Industry Marketing at Cars.com- Claim this Profile
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Topline Score
Bio
Credentials
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Google Analytics Qualified
-Aug, 2014- Nov, 2024 -
Google AdWords Certified
-Oct, 2014- Nov, 2024
Experience
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Cars.com
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United States
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Internet Publishing
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700 & Above Employee
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VP, Industry Marketing
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Jul 2021 - Present
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Dealer Inspire
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United States
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IT Services and IT Consulting
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500 - 600 Employee
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VP, Marketing
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Apr 2018 - Oct 2021
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Launch Digital Marketing
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United States
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Advertising Services
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1 - 100 Employee
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Creative Director
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Jun 2015 - Feb 2018
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Content Strategist
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Feb 2014 - Jun 2015
•Design and implement content strategies using SEO research and up-to-date best practices for individual projects and ongoing content production.•Work closely with account managers, content managers, writers, publishers, graphic designers, and videographers to progress projects from ideas to final products.•Analyze behavioral data, content performance, etc. to make strategic decisions that will improve conversion rates and user experience. (Google Analytics Qualified)•Copyedit high-level projects to ensure that desired creative, SEO, and design results are achieved.•Supervise production of all content team's client marketing materials while evaluating and instructing writers and editors day to day.
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Copy Editor
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Sep 2012 - Jan 2014
• Manager of a team of writers, supervising production of client marketing materials while evaluating and instructing team members day to day.• Writer and editor of SEO friendly marketing materials for client websites, blogs, e-mails, social media, digital ads, and press releases.
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Butler University
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United States
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Higher Education
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700 & Above Employee
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Marketing Assistant
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Jan 2012 - Aug 2012
• Created and implemented marketing strategies for special events and recreational services through video production, graphic design, social media, website updates, pressreleases, and onsite coordination. • Created and implemented marketing strategies for special events and recreational services through video production, graphic design, social media, website updates, pressreleases, and onsite coordination.
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Program Coordinator
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May 2010 - Aug 2011
• Coordinator for exchange programs and leadership conferences, chaperoning international teens while providing team-building exercises and conflict management.• Provided organizational support for special events and programs which involved drafting press releases, agendas, and schedules. • Office assistance included research, data entry, telephone support, and other related work. • Coordinator for exchange programs and leadership conferences, chaperoning international teens while providing team-building exercises and conflict management.• Provided organizational support for special events and programs which involved drafting press releases, agendas, and schedules. • Office assistance included research, data entry, telephone support, and other related work.
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Crew Member
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Jan 2009 - Jan 2011
• Crew member assisting with the production of live sporting event broadcasts streaminginstantly to the Internet. • Crew member assisting with the production of live sporting event broadcasts streaminginstantly to the Internet.
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NCAA
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United States
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Higher Education
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700 & Above Employee
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Final Four PR Assistant
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Feb 2010 - Apr 2010
• Assisted in the execution of a public relations campaign to promote the 2010 NCAA Men’s Final Four in Indianapolis. Supported grass roots marketing efforts and daily application of PR strategy to promote fan events. • Assisted in the execution of a public relations campaign to promote the 2010 NCAA Men’s Final Four in Indianapolis. Supported grass roots marketing efforts and daily application of PR strategy to promote fan events.
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Head Counselor
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Jan 2005 - Jan 2009
• Administrator for 12 staff members and 60 high school aged campers.• Counseled staff on conflict resolution, evaluated staff performance, and rancreative programs for camper enjoyment and growth. • Administrator for 12 staff members and 60 high school aged campers.• Counseled staff on conflict resolution, evaluated staff performance, and rancreative programs for camper enjoyment and growth.
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Creator, Writer, Editor, Host, Producer
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Jan 2006 - Jun 2008
• Internationally-award winning public access television program focused on local high school athletics. • Most notable awards include: Hermes Creative Award (Gold), Aegis Video and Film Production Drama Award, Marcom Awards Gold Winner (twice), AVA Platinum Award, The Videographer Awards – Award of Excellence • Internationally-award winning public access television program focused on local high school athletics. • Most notable awards include: Hermes Creative Award (Gold), Aegis Video and Film Production Drama Award, Marcom Awards Gold Winner (twice), AVA Platinum Award, The Videographer Awards – Award of Excellence
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Education
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Butler University
B.A. Degree, Digital Media Production; Strategic Communications -
Melrose High School