Mark Lieberman
Marketing Program Manager at Allytics- Claim this Profile
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Experience
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Allytics
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United States
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Advertising Services
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1 - 100 Employee
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Marketing Program Manager
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Feb 2022 - Present
Redmond, Washington, United States - Key liaison with clients in the strategic planning and execution of a broad variety of projects. - Responsible for project components including: marketing strategy and execution, business and channel development initiatives, worldwide program and campaign management, marketing communications and other initiatives. - Proactively identify project issues/problems, assist with issue/problem resolution and provide project updates. - Provide concise and appropriate feedback on project… Show more - Key liaison with clients in the strategic planning and execution of a broad variety of projects. - Responsible for project components including: marketing strategy and execution, business and channel development initiatives, worldwide program and campaign management, marketing communications and other initiatives. - Proactively identify project issues/problems, assist with issue/problem resolution and provide project updates. - Provide concise and appropriate feedback on project inputs, outputs, internal processes, and quality assurance measures to the appropriate functional groups - Serve in a client-facing role supporting the business objectives and deliverables. -Manage projects on time, within budget with appropriate communication and oversight. Maintain a solid understanding of general marketing strategies and tactics across a variety of channels. - Leverage various performance metrics, cross collaborate with creative teams and other agency resources to accomplish client/program objectives. - Collaborate effectively across Allytics internal teams, with clients and stakeholders, and vendor teams as appropriate Show less
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The Odom Corporation
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United States
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Wholesale
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200 - 300 Employee
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Programming Analyst
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Dec 2019 - Feb 2022
Bellevue, Washington, United States - Design, develop, document, analyze, create, test and modify computer systems, programs and integrations. - Produced technical documentation for company executives, company intranet website and blog posts. - Conducts analyses of knowledge, skills, competencies, and tasks with technical subject matter experts and transforms resulting information into written documentation. - Prepares and edits narratives and statistical reports, schedules, and planning materials. - Created and… Show more - Design, develop, document, analyze, create, test and modify computer systems, programs and integrations. - Produced technical documentation for company executives, company intranet website and blog posts. - Conducts analyses of knowledge, skills, competencies, and tasks with technical subject matter experts and transforms resulting information into written documentation. - Prepares and edits narratives and statistical reports, schedules, and planning materials. - Created and maintained company SharePoint pages, sites, lists, and forms for ease of use on end users. - Document the functionality and requirements for ongoing and project work. - Apply system-analyst techniques and procedures, including consulting with users to determine - Software, workflow improvement or systems functional specifications. - Arrange project requirements in programming sequence by analyzing requirements; preparing a work flow chart and diagram using knowledge of computer capabilities, subject matter, programming language, and logic. - Research, evaluate and recommend solutions and appropriate technology to meet user's needs. - Develops and maintains applications and databases by evaluating client needs; analyzing requirements; developing software systems. Show less
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Raining Virtue Inc.
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United States
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IT Services and IT Consulting
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1 - 100 Employee
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Management Consultant
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Feb 2019 - Dec 2019
Greater Seattle Area - Wrote and automated tools and scripts to increase departmental efficiency and automate repeatable tasks. - Manipulated files and its associated data for rapid delivery to clients or loading onto internal databases. - Cross team collaboration with project managers and client SME’s to gather data for projects. - Managed client projects to ensure Earned Value Management system was current and accurate. - Successful reorganization, integration and… Show more - Wrote and automated tools and scripts to increase departmental efficiency and automate repeatable tasks. - Manipulated files and its associated data for rapid delivery to clients or loading onto internal databases. - Cross team collaboration with project managers and client SME’s to gather data for projects. - Managed client projects to ensure Earned Value Management system was current and accurate. - Successful reorganization, integration and implementation of SharePoint Document Library. - Utilized SharePoint and Azure to promote on-premise business into cloud enterprise. - Management of client facing SharePoint intranet page. - Drove business strategy development entailing budget planning management, issue identification and resolution, risk management, business analytics, change management and client relations. - Created and managed long and short term programmatic and results-driven marketing plans. - Produced innovative marketing collateral and tools to drive sales and profitability. Show less
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Marketing manager
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Jun 2017 - Feb 2019
Kirkland, Washington - Built integrated marketing campaigns that position the company’s story and brand across multiple mediums, resulting in an increase of reach, frequency, customer loyalty and sales conversions. - Created company’s website to increase visibility in SEO results and allow potential customers to effortlessly navigate through and obtain desired information. - Continually streamline marketing & sales processes to increase ROI.
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Project Coordinator
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Jun 2016 - Jun 2017
Kirkland, Washington - Meet with clients to collect and analyze the project’s business requirements and transfer this information to the development team. - Prepare system documentation and specifications. - Balance technology and business requirements as well as communicate appropriately with both technology and business experts. - Manage multiple competing workloads/projects with tight timelines.
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PRO Sports Club
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United States
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Medical Practices
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Basketball Coach
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Jun 2014 - Sep 2018
Bellevue, Washington - Two Years' Experience as nationally certified Personal Trainer. - Designed, promoted and managed various individual and group basketball skills training programs. - Developed comprehensive 3-month off-season training programs to maintain and improve player proficiency. - Competitive AAU circuit Team Coach. - Workout routines merging basketball skills work and personal training to maximize athletic performance. - 5 Years' Experience coaching grades K-12.
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Education
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Seattle Pacific University
Bachelor of Science - BS, Applied Human Biology