Mark Krukonis
Creative Services Manager at Sovereign Brands- Claim this Profile
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Bio
Sandra Reynders
Mark is not only a talented, insightful creative director, he's a great person to work with. He thinks about the customer first, asks all the right questions, and always circles back to the strategy brief to inform smart, conceptual design + copy. He listens, collaborates with clients, and motivates everyone around him–designers, writers, strategists–to do their best work. Mark is the total creative leadership package.
John Marks
I’ve worked closely with Mark for the past 4 years at Medline. He’s not only one of the smartest people I’ve worked with, he’s a branding and design expert. We always learned something from him at every interaction. He has the rare ability of taking complex challenges and coming up with understandable, logical solutions. More importantly, he was terrific to work with. Our work can be stressful and demanding but Mark has a way of diffusing the anxiety with a disarming style and amiable demeanor. He’ll not only quickly become a highly valuable leader to the organization that he joins, he’ll make the people around him better like a great quarterback or point guard. Feel free to reach out to me if you want to further discuss Mark’s capabilities and competencies at 847-951-2542. Sincerely, John Marks
Sandra Reynders
Mark is not only a talented, insightful creative director, he's a great person to work with. He thinks about the customer first, asks all the right questions, and always circles back to the strategy brief to inform smart, conceptual design + copy. He listens, collaborates with clients, and motivates everyone around him–designers, writers, strategists–to do their best work. Mark is the total creative leadership package.
John Marks
I’ve worked closely with Mark for the past 4 years at Medline. He’s not only one of the smartest people I’ve worked with, he’s a branding and design expert. We always learned something from him at every interaction. He has the rare ability of taking complex challenges and coming up with understandable, logical solutions. More importantly, he was terrific to work with. Our work can be stressful and demanding but Mark has a way of diffusing the anxiety with a disarming style and amiable demeanor. He’ll not only quickly become a highly valuable leader to the organization that he joins, he’ll make the people around him better like a great quarterback or point guard. Feel free to reach out to me if you want to further discuss Mark’s capabilities and competencies at 847-951-2542. Sincerely, John Marks
Sandra Reynders
Mark is not only a talented, insightful creative director, he's a great person to work with. He thinks about the customer first, asks all the right questions, and always circles back to the strategy brief to inform smart, conceptual design + copy. He listens, collaborates with clients, and motivates everyone around him–designers, writers, strategists–to do their best work. Mark is the total creative leadership package.
John Marks
I’ve worked closely with Mark for the past 4 years at Medline. He’s not only one of the smartest people I’ve worked with, he’s a branding and design expert. We always learned something from him at every interaction. He has the rare ability of taking complex challenges and coming up with understandable, logical solutions. More importantly, he was terrific to work with. Our work can be stressful and demanding but Mark has a way of diffusing the anxiety with a disarming style and amiable demeanor. He’ll not only quickly become a highly valuable leader to the organization that he joins, he’ll make the people around him better like a great quarterback or point guard. Feel free to reach out to me if you want to further discuss Mark’s capabilities and competencies at 847-951-2542. Sincerely, John Marks
Sandra Reynders
Mark is not only a talented, insightful creative director, he's a great person to work with. He thinks about the customer first, asks all the right questions, and always circles back to the strategy brief to inform smart, conceptual design + copy. He listens, collaborates with clients, and motivates everyone around him–designers, writers, strategists–to do their best work. Mark is the total creative leadership package.
John Marks
I’ve worked closely with Mark for the past 4 years at Medline. He’s not only one of the smartest people I’ve worked with, he’s a branding and design expert. We always learned something from him at every interaction. He has the rare ability of taking complex challenges and coming up with understandable, logical solutions. More importantly, he was terrific to work with. Our work can be stressful and demanding but Mark has a way of diffusing the anxiety with a disarming style and amiable demeanor. He’ll not only quickly become a highly valuable leader to the organization that he joins, he’ll make the people around him better like a great quarterback or point guard. Feel free to reach out to me if you want to further discuss Mark’s capabilities and competencies at 847-951-2542. Sincerely, John Marks
Experience
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Sovereign Brands
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United States
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Beverage Manufacturing
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100 - 200 Employee
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Creative Services Manager
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Oct 2022 - Present
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K Design
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Libertyville, Illinois, United States
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Creative Director Strategy
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Oct 2021 - Oct 2022
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Medline Industries, LP
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United States
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Medical Equipment Manufacturing
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700 & Above Employee
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Senior Creative Director
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Aug 2017 - Aug 2022
• Improved efficiency and effectiveness through process, strategy development and execution - overall productivity increased approximately 30% • Led a team of multiple designers and writers while having dotted-line oversight to several other marketing teams, including multi-media, packaging design, corporate communications, consumer marketing, and digital/e-commerce teams • Translated business problems to designs and campaigns that led to a measurable shift in brand equity and marked improvement in leads attributable to marketing campaigns • Transformed the skills of the staff • Stewarded many business units to success, personally authoring brand foundations (like value propositions, brand standards, and brand portfolio architectures for both B2B and B2C) - guided them in the process, understanding and using those tools all along the way • Developed governance practices and processes for standardization to ensure design consistency • Directed creative campaigns for integrated marketing initiatives that included development of key visual assets for web, social, video, and collateral • Partnered with the SVP and Senior brand strategist to create and deliver insightful strategies that guided effective and compelling creative solutions • Oversaw the creation of guidelines and sales enablement tools for enterprise and specialty brands • Influenced project proposals, budgets, and timelines Show less
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Brandimage (Now SGK)
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France
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Design Services
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1 - 100 Employee
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Creative Director
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2010 - May 2017
• Improved efficiencies in design process, staffing, and business approach being a contributor to office centric decisions as a member of the leadership team • Built and maintained strong working relationships with many major CPG clients through the delivery of impactful creative and successful project management • Partnered directly with the Executive Creative Director/ strategy group to influence brand meaning and design development • Managed a creative team of up to 5 direct reports while advising as many as 10 additional account, production, & traffic colleagues • Influenced project proposals, budgets, and timelines • Collaborated with multiple offices across the network on large scope initiatives • Delivered insightful strategies that guided effective and compelling creative solutions Show less
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SGK
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United States
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Advertising Services
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700 & Above Employee
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Creative Director
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2007 - Aug 2010
• Partnered directly with the Managing Director and Executive Creative Director to shift business approach from a historic production house to a tier one design agency • Improved the quality of creative output that attracted a larger client base resulting in a 10% increase in annual revenue after one year • Grew the design staff in number and skill set • Contributed to office centric decisions as a member of the executive management team • Negotiated hires, fires, and layoffs • Managed up to 15 creative direct reports while directing as many as 10 additional account, production, & traffic colleagues • Influenced project proposals, budgets, and timelines • Collaborated with multiple offices across the network on large scope initiatives • Delivered insightful strategies that guided effective and compelling creative solutions Show less
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CBX
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United States
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Design
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1 - 100 Employee
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Design Director
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2004 - 2007
• Managed large design and branding projects for major CPG brands • Developed strategic platforms for design exploration • Sourced and negotiated outside talent • Directed and inspired designers to think beyond the obvious • Managed large design and branding projects for major CPG brands • Developed strategic platforms for design exploration • Sourced and negotiated outside talent • Directed and inspired designers to think beyond the obvious
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Lipson Alport Glass and Associates
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New York, NY
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Senior Designer
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1999 - 2004
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Hans Flink Design, Inc.
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New York, NY
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Designer
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1994 - 1999
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Landor
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United Kingdom
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Advertising Services
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200 - 300 Employee
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Freelance designer
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1993 - 1994
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Sterling Brands
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United States
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Advertising Services
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1 - 100 Employee
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Freelance designer
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1993 - 1994
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Education
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1989 - 1993
Syracuse University
BFA, Communication Design
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