Mark Komorowski
Google Ads Digital Marketing Specialist at Yellow Pages / Pages Jaunes – Canada- Claim this Profile
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Bio
Credentials
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Google Search Certification
GoogleFeb, 2021- Nov, 2024 -
Google Shopping Certification
GoogleFeb, 2021- Nov, 2024 -
Google Analytics Certification
GoogleFeb, 2020- Nov, 2024 -
Google Display Certification
GoogleFeb, 2020- Nov, 2024 -
Google Measurement Certification
GoogleFeb, 2020- Nov, 2024 -
Google Video Certification
GoogleFeb, 2020- Nov, 2024
Experience
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Yellow Pages / Pages Jaunes – Canada
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Canada
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Advertising Services
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700 & Above Employee
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Google Ads Digital Marketing Specialist
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Feb 2020 - Present
-Creating strategy proposals for clients: Funnel Stage Engagement, Brand Promotion, Google Shopping / E-Com Strategy, Retargeting Opportunities, Google Analytics Insights.-Audience Targeting (In-Market, Affinity, Detailed Demographics)-Implement Google Tag Manager (conversion tracking, remarketing tag, Marchex call tracking tag, GA integration)-Custom data importing & report creation in Google Data Studio-Report and presentation creation to advise customers of performance and opportunities
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Agile Product Owner
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Apr 2019 - Feb 2020
-Development of internal applications using Agile methodologies: (Digital Ad Campaign Fulfillment Software - UI, UX.) (YP.ca Placement Product management & sales platform)-Communicating stakeholder requirements, challenges and desired workflow to developers and Business Analyst-Adhering to Scrum framework (Backlog Prioritization, Grooming, other ceremonies)-Develop UAT cases and plan Production deployments - prioritizing multiple Applications simultaneously-User Story creation, Backlog Management in JIRA, write Acceptance Criteria & Functional Requirements-Knowledge recording in the Confluence platform-Identify dependencies and adapt to other business platforms (CRM, Sales Tools, Customer Content Tools...)-Prompt investigation and resolution of showstopping issues to help ensure uninterrupted user workflows-Prepared Evolution, Maintenance and Initiative presentation to the Executive Team
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SEM Campaign Manager - High-Value Fulfillment
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Nov 2016 - Apr 2019
-Responsible for optimization of a portfolio containing over 40 client accounts -Onboarded team members to the Kenshoo platform - created training documents & presentations-Cross-functional role creating customized reporting solutions, platform migration tasks, and general support for Operations teams-Designed and wrote VBA Macros for Excel to automate tasks, increase team efficiency and provide reporting-Offer training & process support to national teams via traveling to Vancouver & Toronto offices-Participated in Google GURU optimization session at Google Montreal office-Direct contact with clients to maximize account focus and positive ROI-Campaign creation with emphasis on lead conversions & strong KPIs within a limited budget-Collaborated with team leads & senior managers to improve workflow processes & campaign management
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Google Ads and Analytics Account Manager
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Apr 2016 - Nov 2016
-Shopping & Search Campaign creation and optimization. Implemented conversion tracking-Experience with Lightspeed E-Com platform - inventory management & reporting-AdWords Campaign resulted in a 43% increase in student enrollments over one year-Interpreted Google Analytics data for recommendations on acquisition and engagement strategies
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Italmélodie Inc
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Canada
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Musicians
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1 - 100 Employee
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Department Leader
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Oct 2004 - Feb 2016
-Over $400,000 annual gross sales - top position in dept.-Grew and maintained long-standing relationships with clients over many years time.-Learned the importance of upselling, closing, point of sale impulse buys, effectivemerchandising and focusing on high-margin products.
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Education
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2002 - 2003
Champlain College
H.S., Graphic Design, Illustration, Film & Video Communications
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