Experience

Roy Rogers Restaurants

• United States
• Restaurants
• 1 - 100 Employee

• Senior Director/Head of Marketing

  • Jun 2018 - Present

  Currently serve as head of marketing for the Roy Rogers restaurant chain, with locations in the mid-Atlantic region. Oversee and develop strategy for the brand in all aspects of marketing, including brand management, field marketing, media strategy, new product introductions, calendar development, strategy development, agency management and relationship, digital & social marketing, and creative direction.



CKE Restaurants, Inc.

• United States
• Restaurants
• 700 & Above Employee

• Director of Brand Marketing, CKE Restaurants

  • 2016 - 2017

  • Managed the annual marketing calendar, brand, menu and product offerings for 3,000+ Carl’s Jr. and Hardee’s restaurants. • Reconciled the company’s direction with consumer insights, creating brand strategy that increased sales.• Managed a team of marketing professionals to move limited time offer and other brand/sales-building initiatives through a Need State focused event introduction process.



Hardees Restaurants

• United States
• Warehousing
• 700 & Above Employee

• Director of Product Marketing

  • 2005 - 2016

  • Managed the brand, menu and product offerings for 1,800 Hardee’s restaurants. • Introduced over fifteen products or events each year, creating brand strategy that increased sales.• Managed a team of brand managers to move limited time offer and other brand/sales-building initiatives through a “Quick Wins” event testing and introduction process.• Provided project management to initiatives such as menu management and cost savings.