Experience

CyDen

• United Kingdom
• Consumer Goods
• 1 - 100 Employee

• Director product and brand

  • Mar 2023 - Present

  Leading product and brand activities for Cyden Limited and Smoothskin. Building and developing global product and brand strategy. Leading product and brand activities for Cyden Limited and Smoothskin. Building and developing global product and brand strategy.



Roberts

• United Kingdom
• Computers and Electronics Manufacturing
• 1 - 100 Employee

• Category Director Sound | Sustainability | Innovation-to-Market

  • Jul 2020 - Mar 2023

  Develop 5-year category and brand plan (P&L, product roadmap, supplier base, market activation, sales)Lead a cross functional team consisting of I&D, product management, market activation, design, sales, and procurement.Business Process Owner of Innovate to Market process (value proposition development, product creation process, go-to-market)Sustainability lead for Glen Dimplex Consumer AppliancesOversee implementation of new brand positioning for Roberts

• Business and Marketing strategy consultant

  • Jul 2019 - Jul 2020

  Shaped the Roberts brand (strategy, positioning, look & feel)Built the marketing capabilities in Roberts and Glen Dimplex Consumer appliancesDeveloped the Organisational Design for the broader marketing functionIntroduced and implemented consumer driven innovation and value proposition development



Versuni

• Netherlands
• Appliances, Electrical, and Electronics Manufacturing
• 700 & Above Employee

• Senior Director Consumer Marketing

  • Jul 2017 - Jun 2019

  Lead the global consumer marketing team. Strategic business planning, setting goals and developing technology, function and product road maps. Develop and validate new value propositions. Drive product creation and go-to-market processes across the value chain Manage the global product portfolio, entailing global price and gross margin management Lead the global consumer marketing team. Strategic business planning, setting goals and developing technology, function and product road maps. Develop and validate new value propositions. Drive product creation and go-to-market processes across the value chain Manage the global product portfolio, entailing global price and gross margin management



Miele

• Germany
• Manufacturing
• 700 & Above Employee

• General Manager Miele Portuguesa

  • Feb 2014 - Jun 2017

  Manage P&L for sales, marketing, finance, HR, professional and after-sales service “Future proof” the organisation preparing it for Miele Iberia (transparent business processes, capability building in finance, sale, marketing, service) Manage P&L for sales, marketing, finance, HR, professional and after-sales service “Future proof” the organisation preparing it for Miele Iberia (transparent business processes, capability building in finance, sale, marketing, service)



Miele Netherlands B.V

• Netherlands
• Computers and Electronics Manufacturing
• 100 - 200 Employee

• Marketing Director Miele Nederland BV

  • Nov 2009 - Jan 2014

  Lead and build the marketing function in Miele NL (brand, trade marketing, Miele Inspirience Center, product management, market activation (content creation, campaign management, e-commerce, market insights) Owner of the Miele brand (positioning, strategy, activation) Lead and build the marketing function in Miele NL (brand, trade marketing, Miele Inspirience Center, product management, market activation (content creation, campaign management, e-commerce, market insights) Owner of the Miele brand (positioning, strategy, activation)



Philips

• Netherlands
• Hospitals and Health Care
• 700 & Above Employee

• Customer Marketing Director Domestic Appliances

  • Aug 2007 - 2009

  Responsible for all marketing activities in the Benelux for business unit Domestic Appliances: Senseo, PerfectDraft, Espresso, Floor Care, Garment Care and Kitchen Appliances

• Consumer Marketing director Shaving & Beauty

  • May 2006 - Jul 2007

• Product Marketing Manager Floor Care

  • Jul 2003 - May 2006

  Responsible for consumer proposition development and marketing of hand held vacuum cleaners and in between cleaners: build and execute product roadmap; develop and execute marketing strategy;

• Black Belt project manager Garment Care

  • Jun 2002 - Jul 2003

  Project leader for achieving a breakthru in salesvolume per SKU for Garment Care in sales regions Western europe and Asia.

• Strategic purchasing manager

  • May 2000 - Jun 2002

  Responsible for managing the supplier base for packaging and accessories, plastics and metals for Philips shavers

• Initial buyer shavers

  • Jul 1997 - Jun 2000

  responsible for purchasing of packaging and accessories for Philips electric shavers;



Sportura B.V.

• Travel Arrangements
• 1 - 100 Employee

• managing director Sportura reizen bvba Belgium

  • May 1995 - Jun 1997

  Set up the Belgian branche of Sportura Reizen: developing a sales network, creating and executing market entry strategy; started product management; built up an organization; purchasing for target audience in French Alps Set up the Belgian branche of Sportura Reizen: developing a sales network, creating and executing market entry strategy; started product management; built up an organization; purchasing for target audience in French Alps



Sportura Reizen

• Co founder Sportura Belgium bvba

  • 1993 - 1997