Experience

ListenUp

• United States
• Retail Appliances, Electrical, and Electronic Equipment
• 1 - 100 Employee

• Sr. Creative and Content Manager

  • Aug 2021 - Present



Freelance

• Brand & Marketing Strategy Consultant, Content & Copywriting

  • Apr 2021 - Present

  Brand and Marketing Strategy, Copywriting, Brand Development Brand and Marketing Strategy, Copywriting, Brand Development



Danone

• France
• Food and Beverage Manufacturing
• 700 & Above Employee

• Senior Manager—Brand Voice and Strategy

  • Apr 2019 - Apr 2021

  Led and assisted brand and messaging strategy, content strategy, tone of voice, and storytelling for North American brands— Silk, Oikos, Two Good, So Delicious, Dannon, and Wallaby Led and assisted brand and messaging strategy, content strategy, tone of voice, and storytelling for North American brands— Silk, Oikos, Two Good, So Delicious, Dannon, and Wallaby



The Integer Group

• United States
• Advertising Services
• 400 - 500 Employee

• Associate Creative Director, Sr. Copywriter

  • Jul 2008 - Jan 2019

  Developed campaigns, branding, and go-to market strategies for Polaris, Victory Motorcycles, Coors, Blue Moon, Batch19, Crispin Ciders, Vail Resorts, and P&G Developed campaigns, branding, and go-to market strategies for Polaris, Victory Motorcycles, Coors, Blue Moon, Batch19, Crispin Ciders, Vail Resorts, and P&G



Milesbrand

• United States
• Advertising Services
• 1 - 100 Employee

• Sr. Copywriter

  • Jan 2006 - Jan 2008

  Developed brand strategy, concepts, and storytelling, leading to award-winning campaigns for international resorts, real estate developments, and travel companies Developed brand strategy, concepts, and storytelling, leading to award-winning campaigns for international resorts, real estate developments, and travel companies



McCann Worldgroup

• Advertising Services
• 700 & Above Employee

• Copywriter

  • Sep 2001 - May 2005

  Handled copywriting and productions duties, creating TV, radio, and print campaigns for GMC Trucks, Genesee Brewing, and Wegmans Handled copywriting and productions duties, creating TV, radio, and print campaigns for GMC Trucks, Genesee Brewing, and Wegmans