Mark Grundy
Managing Director, Global Marketing & Communications at Coalition for Rainforest Nations- Claim this Profile
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Bio
Experience
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Coalition for Rainforest Nations
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United States
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Non-profit Organizations
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1 - 100 Employee
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Managing Director, Global Marketing & Communications
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Sep 2020 - Present
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Browning Environmental Communications
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United Kingdom
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Public Relations and Communications Services
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1 - 100 Employee
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Member Board Of Directors
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Jan 2020 - Sep 2023
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RMI
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United States
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Non-profit Organizations
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500 - 600 Employee
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Managing Director, Global Marketing & Communications
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Jul 2019 - Sep 2020
Leading RMI's global marketing and communications across USA, India and China. RMI continues to enjoy aggressive year-on-year growth in brand awareness and media exposure (+100% in 2019), as it expands its activities globally.
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Managing Director of Communications
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Sep 2014 - Jul 2019
Currently, I am the managing director of media and communications, helping strengthen the merged brand and expand internationally by effectively communicating its market-interventions, solutions and industry impacts at the highest level. As part of the merged communications team, I focus on strategic communications for RMI's market-based programs in electricity (US, China, Caribbean, Rwanda and South Africa), renewable solutions (corporate and residential – US), building efficiency (consumer and business – US), and personal mobility (US) as well as continuing work in aviation, shipping and trucking. Show less
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Carbon War Room
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United States
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Non-profit Organizations
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1 - 100 Employee
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Director of Communications
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Sep 2010 - Sep 2014
I have consistently and creatively produced marketing and communications strategies and media campaigns for the Carbon War Room since the organization was co-founded by Sir Richard. I blended the needs of the founders, the partners and the campaigns to land some great impacts and was never afraid to challenge orthodox ways to get results. I designed and implemented the communications and marketing strategy and infrastructure, leveraging our spokespeople through the media, and managing the development and implementation of campaigns. I also co-built the Carbon War Room’s NGO business model. Within the first four years, the organization made significant, tangible achievements in helping the global maritime shipping industry reduce its emissions. The Carbon War Room won ‘NGO of the Year’ 2014 and ‘Project of the Year’ 2016. Highlights • Devised, managed and executed international media campaign to launch Ten Island Challenge with Sir Richard Branson, garnering 1.5 billion impressions, including NYT, AP, Guardian and Die Welt. • Devised, managed an executed global media campaign to launch eco-labeling shipping industry, garnering over 75 million impressions within 48 hour period through major publications: Economist, New York Times, Guardian, FT, Le Monde, Spiegel, Sky News, Al Jazeera, ABC and top tier media in over 15 countries • Developed the marketing strategy, including websites, magazines, and collateral materials across multiple programs promoting business approach to climate and clean technology entrepreneurs • Designed, coordinated and executed workshop events: ‘Creating Climate Wealth’ international conference series (USA, UK, Germany, Singapore, Caribbean) as well as Gigaton Awards for business (Cancun, Durban), New York Climate Week BusinessClimate 2010 Show less
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Edelman
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United States
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Public Relations and Communications Services
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700 & Above Employee
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Vice President, Corporate Social Responsibility
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2007 - 2010
I ran public relations campaigns for governments, corporations and NGOs working in the climate, sustainability and energy, advising on clean tech, carbon and sustainability. Clients included: United Arab Emirates, Coalition of Rainforest Nations (REDD+ for COP15) as well as major FORTUNE500 firms: E-Bay, UPS, Coca Cola, Canon, G.E., Starbucks, Danone, Heinz and Unilever. High points included the global media campaigns for United Arab Emirates’ (UAE) solar city (2008), UAE’s campaign to win the bid to host the International Renewable Energy Agency (2009) and Avoided Deforestation campaign for the Coalition of Rainforest Nations for UNFCCC’s COP15 (2009) •Led consultations on climate, clean energy, carbon and environment platforms across the global Edelman network including London, Hong Kong, Paris and Frankfurt •Managed strategic counsel for US corporate clients such as PwC US (3 years) as well as UPS, GE, Coca Cola, PepsiCo, Dannon US, CBRE, and Suzlon Wind •Won coverage for clients in top-tier global print & broadcast media in outlets such as The New York Times, FT, Le Monde, El Pais, Die Welt, Sky, BBC, France 24, CNBC, ABC and CNN •Identified and secured stakeholder partnerships with NGOs, IGOs and celebrities such as Dame Vivienne Westwood, Bianca Jagger, Environmental Defense Fund, Carbon Disclosure Project, NRDC, UNEP, UN-REDD, WWF and the Nature Conservancy •Developed new business: Individually secured over $1.5M in new PR business over 2.5 years. Helped collectively win more than $1M in additional new business Show less
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European Environment Agency
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Denmark
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Environmental Services
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200 - 300 Employee
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Communications Officer
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Aug 2005 - Aug 2007
As Communications Officer, I was a news editor on pan-European communications of EU member states’ on climate performance as well as efforts in biodiversity, water, forestry and coastal preservation. At the European Environment Agency, I helped garner media related to Kyoto Protocol and European Union’s Emissions Trading Scheme. The experience provide me with invaluable insight into the policy world of both the European Commission and the United Nations Framework on Climate Change. Most importantly, I saw the limitation of policy alone trying to tackle climate change. This spurred me to switch over to the private sector and a new continent. Highlights •Ran EEA website news on pan-European climate, water, ozone, air pollution, biodiversity, land use and coastal issues publications and research •Wrote for and helped launch key annual reports on the EU’s performance on Kyoto and 5-year European State of the Environment report as well as water, biodiversity, spatial development and pollution •Communicated up-to-the-minute energy and environment findings and EEA news Show less
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Education
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Open University
MBA -
The University of Manchester
M.Ed. -
The University of Manchester
BA, Political Science