Experience

AXA Health

• United Kingdom
• Financial Services
• 700 & Above Employee

• Growth Marketing Lead

  • Sep 2021 - Present

  Responsible for acquisition and value driving activity for AXA Health B2B propositions across digital, offline, partner, affinity and lead generation activity.

• Senior Digital Acquisition Marketing Manager

  • Nov 2016 - Present

  Responsible for the planning and delivery of digital acquisition activity for the AXA PPP healthcare B2C & B2B propositions through paid search, display, lead generation, finance sites and paid social media.

• Digital Acquisition Marketing Manager

  • Aug 2013 - Oct 2016

  Responsible for delivering digital acquisition activity for the AXA PPP healthcare B2C & B2B propositions through paid search, display, lead generation, finance sites and paid social media.



Citibank

• Banking
• 700 & Above Employee

• Digital Acquisition Manager

  • Oct 2006 - Aug 2013

  Responsible for all elements of digital acquisition for the Citibank retail banking and offshore wealth management businesses including search (SEO & PPC), display, finance site relationships and social media. Responsibilities include: Management of the digital media agency to produce, implement and optimise search & display campaigns for Citi banking products across desktop, tablet and mobile devices including sales forecasting, budget management and defining KPIs. Manage the search engine optimisation agency to deliver against SEO strategy ensuring campaigns deliver ROI across all products. Manage key finance site & affiliate relationships. Achievements include: Managed the development of search and display campaigns for the Citigold proposition, identifying targeted placements & networks whilst ensuring efficient re-targeting and minimal duplication. Developed first Citigold smartphone targeted display campaign through optimised network placements driving prospective customers to dedicated mobile campaign pages. Managed the launch of the first Citigold iPad specific display campaign working with agencies to develop customer profiles, identify sites and develop iPad specific creative. Launched the first digital campaign for the Citi At Work proposition (B2B) engaging business stakeholders and identifying targeted digital media opportunities. Produced business case for, and successfully launched, the Citibank and Egg search engine optimisation programme - subsequent improvements in natural search positions delivered a doubling of natural traffic to Egg.com and significant ranking improvements for Citibank.co.uk. Managed the launch of the Egg Card Twitter campaign with the creative agency from developing processes and sourcing content to engaging key business stakeholders. Developed acquisition funnel analysis which has informed developments of the online application process to improve conversion and customer journey. Show less



SeaFrance

• Software Development
• 1 - 100 Employee

• e-Commerce Manager

  • Jan 2000 - Oct 2006

  Responsible for the management and strategic development of the seafrance.com web site and online marketing strategy for the UK market. Responsibilities included: Produce and implemented annual web marketing and development strategy. Manage the search & display marketing activity ensuring consistent ROI. Implement tactical and brand focused online advertising campaigns including briefing agencies, agreeing media plans and overseeing creative production. Ensure search engine optimisation activity delivered to plan. Develop and manage affiliate programme to ensure cost effectiveness Agree design, content and functionality of all e-commerce systems. Ensure effective tracking of all online sales activity. Evaluate and implement additional revenue opportunities and partnerships. Source and implement third party content. Achievements included: Strategic development of the web site coupled with the on line marketing activity resulted in a doubling of on line sales in three years. Introduction and maximisation of paid for search marketing and online tactical campaigns consistently produced results within target cost per acquisition. Produced business case for and successfully managed the introduction of the SeaFrance affiliate scheme to drive cost effective traffic and sales. Managed the evaluation and implementation of a new e-mail distribution system. Managed the UK requirements for the re-design of the seafrance.com web site including evaluating suppliers, approving design, evaluating web systems (tracking, content management, reservations interface), creating and sourcing content. Show less



Daihatsu UK

• Marketing Executive

  • May 1997 - Aug 1999

  Responsible for dealer marketing initiatives, sales literature production and direct mail. Responsibilities included: Dealer marketing - extensively involved in dealer marketing schemes and co-ordinated the design and production of a detailed dealer marketing pack providing the network with all the necessary tools to produce effective local marketing. Sales literature - approved brochure design concepts, attended photo shoots, approved copy and oversaw production and distribution. Responsible for dealer marketing initiatives, sales literature production and direct mail. Responsibilities included: Dealer marketing - extensively involved in dealer marketing schemes and co-ordinated the design and production of a detailed dealer marketing pack providing the network with all the necessary tools to produce effective local marketing. Sales literature - approved brochure design concepts, attended photo shoots, approved copy and oversaw production and distribution.