Experience

IDA Advertising

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Board Director

  • Feb 1987 - Present

  I am responsible for running the Agency as well as handling a large portfolio of the Agency's key clients.My other responsibilities include new business acquisition, media planning and negotiation, copy writing, creative concepts and more.I work closely with my clients advising them on marketing strategy, how to spend their marketing budget most wisely and cost effectively to obtain the best results, and opening their eyes to potential new marketing and sponsorship opportunities. I am responsible for running the Agency as well as handling a large portfolio of the Agency's key clients.My other responsibilities include new business acquisition, media planning and negotiation, copy writing, creative concepts and more.I work closely with my clients advising them on marketing strategy, how to spend their marketing budget most wisely and cost effectively to obtain the best results, and opening their eyes to potential new marketing and sponsorship opportunities.



Phillips Russell

• France
• Individual and Family Services

• Media Buyer/Planner

  • 1984 - 1987

  I was trained as a Buyer/Planner in all areas of media such as press, radio, outdoor advertising, TV and more.I had my own clients that i was responsible for and I would plan and buy extensive campaigns across a diverse range of media. I was trained as a Buyer/Planner in all areas of media such as press, radio, outdoor advertising, TV and more.I had my own clients that i was responsible for and I would plan and buy extensive campaigns across a diverse range of media.



House of Fraser

• United Kingdom
• Retail
• 700 & Above Employee

• Advertising Assistant

  • 1983 - 1984

  This role which was based in Victoria in London, was to assist the Marketing Director in the promotion of House of Fraser on a national platform.My day to day responsibilities involved organising the House of Fraser buyers to supply relevant product information, pricing details and special offers to use in our marketing campaigns. I would then liaise and work alongside the creative team from the Advertising Agency that we employed to assist in the creation of our marketing materials. I was the central point of contact between the two companies.As my first job, this role gave me a great insight in to how a marketing campaign was created from an initial concept and then transformed in to a full blown campaign across national media including television, radio, national press, magazines and outdoor advertising.I had to work to very tight deadlines ensuring that the Advertising Agency had all the materials that they needed to create our campaigns within the allotted time frames.