Mark Ferguson
Global Member Advisory Council at The Alternative Board (Worldwide)- Claim this Profile
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Bio
Andrew Bremner
I have worked with Mark over a four-year period on a number of successful collaborative projects. Mark’s strategic positioning, business experience and strong networks enable Mark to achieve win-win results for B2B & B2C business models. He gives insights on how a project looks from yours, your customers and their customers points of view. Mark is able to draw on his experiences which enables him to provide practical real-world examples which was invaluable to the team. Mark is very strategic and utilizes a proven framework that ensures the team is all working towards and achieving the same goals. I would have no hesitation recommending Mark to provide strategic direction and project consultation that will make a positive lasting impression with your business and your customers.
David Johnstone
We worked with Mark & his team to improve our sales team culture & effectiveness that need change & improvement. Mark worked with myself & the management team to primarily assist in driving the required behaviors to ensure greater results. Over a 2 year period we turned an effective sales team into a high performing culture working as a highly driven one with purpose & goals. Mark listens to your challenges & required outcomes & in turn provides strong advice on how to tackle these head on to ensure a desired outcome. His coaching & mentoring style was highly engaging & whether it is your management team or a board he is excellent at what he accomplishes with you & a team. I would not hesitate to recommend Mark & his colleagues for his services for anyone or any organisation that is looking at using his services. Regards, David Johnstone
Andrew Bremner
I have worked with Mark over a four-year period on a number of successful collaborative projects. Mark’s strategic positioning, business experience and strong networks enable Mark to achieve win-win results for B2B & B2C business models. He gives insights on how a project looks from yours, your customers and their customers points of view. Mark is able to draw on his experiences which enables him to provide practical real-world examples which was invaluable to the team. Mark is very strategic and utilizes a proven framework that ensures the team is all working towards and achieving the same goals. I would have no hesitation recommending Mark to provide strategic direction and project consultation that will make a positive lasting impression with your business and your customers.
David Johnstone
We worked with Mark & his team to improve our sales team culture & effectiveness that need change & improvement. Mark worked with myself & the management team to primarily assist in driving the required behaviors to ensure greater results. Over a 2 year period we turned an effective sales team into a high performing culture working as a highly driven one with purpose & goals. Mark listens to your challenges & required outcomes & in turn provides strong advice on how to tackle these head on to ensure a desired outcome. His coaching & mentoring style was highly engaging & whether it is your management team or a board he is excellent at what he accomplishes with you & a team. I would not hesitate to recommend Mark & his colleagues for his services for anyone or any organisation that is looking at using his services. Regards, David Johnstone
Andrew Bremner
I have worked with Mark over a four-year period on a number of successful collaborative projects. Mark’s strategic positioning, business experience and strong networks enable Mark to achieve win-win results for B2B & B2C business models. He gives insights on how a project looks from yours, your customers and their customers points of view. Mark is able to draw on his experiences which enables him to provide practical real-world examples which was invaluable to the team. Mark is very strategic and utilizes a proven framework that ensures the team is all working towards and achieving the same goals. I would have no hesitation recommending Mark to provide strategic direction and project consultation that will make a positive lasting impression with your business and your customers.
David Johnstone
We worked with Mark & his team to improve our sales team culture & effectiveness that need change & improvement. Mark worked with myself & the management team to primarily assist in driving the required behaviors to ensure greater results. Over a 2 year period we turned an effective sales team into a high performing culture working as a highly driven one with purpose & goals. Mark listens to your challenges & required outcomes & in turn provides strong advice on how to tackle these head on to ensure a desired outcome. His coaching & mentoring style was highly engaging & whether it is your management team or a board he is excellent at what he accomplishes with you & a team. I would not hesitate to recommend Mark & his colleagues for his services for anyone or any organisation that is looking at using his services. Regards, David Johnstone
Andrew Bremner
I have worked with Mark over a four-year period on a number of successful collaborative projects. Mark’s strategic positioning, business experience and strong networks enable Mark to achieve win-win results for B2B & B2C business models. He gives insights on how a project looks from yours, your customers and their customers points of view. Mark is able to draw on his experiences which enables him to provide practical real-world examples which was invaluable to the team. Mark is very strategic and utilizes a proven framework that ensures the team is all working towards and achieving the same goals. I would have no hesitation recommending Mark to provide strategic direction and project consultation that will make a positive lasting impression with your business and your customers.
David Johnstone
We worked with Mark & his team to improve our sales team culture & effectiveness that need change & improvement. Mark worked with myself & the management team to primarily assist in driving the required behaviors to ensure greater results. Over a 2 year period we turned an effective sales team into a high performing culture working as a highly driven one with purpose & goals. Mark listens to your challenges & required outcomes & in turn provides strong advice on how to tackle these head on to ensure a desired outcome. His coaching & mentoring style was highly engaging & whether it is your management team or a board he is excellent at what he accomplishes with you & a team. I would not hesitate to recommend Mark & his colleagues for his services for anyone or any organisation that is looking at using his services. Regards, David Johnstone
Experience
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The Alternative Board (Worldwide)
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United States
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Business Consulting and Services
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100 - 200 Employee
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Global Member Advisory Council
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Sep 2021 - Present
Excited to be part of the worldwide team advising The Alternative Board on how best to develop the business and products within TAB for the benefit of the membership Excited to be part of the worldwide team advising The Alternative Board on how best to develop the business and products within TAB for the benefit of the membership
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Market Wise Advantage
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Consumer Goods
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1 - 100 Employee
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CEO
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Sep 2010 - Present
Market Wise Advantage is a Consulting firm providing business coaching, strategy and people development services to clients in the consumer, hardware and leisure sectors. The focus is on enabling clients to create value in their businesses, more effectively engage with their customers and coaching their sales teams. In leading the business we have consistently achieved superior results through strategic planning, continuous improvement, and forging strong client relationships to deliver sustainable growth. With a focus on innovation and creativity, have managed multi-million dollar sales capability projects with several Fortune 500 companies, delivering significant gains in sale team effectiveness and customer engagement . Challenged the status quo to reveal a strategic advantage through coaching teams to ensure the execution of flawless sales and marketing campaigns yield superior returns on investment. As Chief Executive of Market Wise Advantage, was instrumental in developing an industry recognised B2B feedback and assessment program which led to the incorporation of customer feedback measures into the core KPIs of many clients. As Chief Executive of Market Wise Advantage, facilitated a cultural change within the sales organisation, helping reduce staff turnover from 28% to under 15% and improved sales conversion rates from 55% to 75%. For our clients, our coaching has contributed significantly to overall Brand growth in a highly competitive market whilst being rewarded and recognised as " Australian Supplier of the year" award with one of Australia's leading Retailers.
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Committee Member
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Jan 2021 - Present
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The Alternative Board Australia
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Australia
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Professional Training and Coaching
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1 - 100 Employee
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Advisor - The Alternative Board TAB
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Dec 2019 - Present
TAB helps forward thinking business owners grow their businesses, increase profitability and improve business owner’s lives by leveraging local business advisory boards TAB helps forward thinking business owners grow their businesses, increase profitability and improve business owner’s lives by leveraging local business advisory boards
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Aussie Batteries & Solar
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Australia
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Utilities
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Advisory Board Member
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Jul 2021 - Jan 2022
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Managing Director Strategic Horizons and Market Pulse Insights
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Jan 2005 - May 2010
Strategic Horizons is one of Australasia's leading manufacturer and retail management consultancies, operating throughout Australia, Asia, New Zealand and Globally. The business was founded to satisfy the retail industry's need for strategic, specialist consulting support. Our clients, both in Australia and Globally, cover the entire scope of the retail industry, and includes leading retailers, manufacturers, suppliers, distributors and brokers. More recently Strategic Horizons has established a solid foundation of industry insights /customer satisfaction surveys for both the retailer and the supplier.Through Retailer endorsement an annual Supplier Capability & Engagement Survey, event has been established across multiple channels in Australia and more recently with the leading Retailers within the Asian markets .
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Reckitt
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United Kingdom
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Manufacturing
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700 & Above Employee
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Director Global Sales systems
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Feb 1999 - Jul 2003
Implementation of Sales and Customer Management best practicesLed a team of staff championing the design of Sales Best Practice models and the design and implementation of a cloud based CRM systems including Global Sales reporting - with implementation across several country markets .
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National Business Manager - Coles and States Sales - NSW
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Aug 1995 - Jan 1999
National Customer Management and Field team planning
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Swift & Moore
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Food & Beverages
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1 - 100 Employee
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National Trade Marketing
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Mar 1993 - Aug 1995
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Trade Marketing Executive - Grocery & Convenience
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Feb 1989 - Jun 1992
Customer marketing and promotion and Shelf space planning Customer marketing and promotion and Shelf space planning
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Coca-Cola Europacific Partners
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United Kingdom
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Manufacturing
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700 & Above Employee
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Territory Sale Manager
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Jan 1986 - Jan 1989
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Education
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1982 - 1987
Flinders University
Bachelor of Economics, Environmental Studies -
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Saint Peters College Adelaide
Community
