Mark Smith
Director/Owner at simple truth- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
English Native or bilingual proficiency
-
French Elementary proficiency
Topline Score
Bio
LinkedIn User
Mark is a rare beast: a Creative Director who is both creative, and able to direct. We worked together at Bandstand, where Mark was Creative Director, on projects ranging from 60-page whitepapers for LinkedIn to cute print ads for GiffGaff. As a freelance copywriter in his team I found his style to be strategic, considered and creatively generous. He gets the best out of a team by providing solid direction whilst giving craftspeople the space to shine.
Danielle Agius
I worked with Mark as part of a rebranding project (brand story, guidelines and style guides) during his time at Bandstand. Mark is a pleasure to work with, he is considered in his approach to branding and his work demonstrates his levels of experience in not just aesthetic branding design but how brand applies across the whole channel mix and into culture. Mark has the ability to engage stakeholders across the business in the rationale of branding and genuinely listens to their opinions and feedback to ensure the end product is truly reflective of your business. He has a rational but highly creative approach to his work. The project was a smooth process from start to finish and gave us a firm foundation for our brand journey.
LinkedIn User
Mark is a rare beast: a Creative Director who is both creative, and able to direct. We worked together at Bandstand, where Mark was Creative Director, on projects ranging from 60-page whitepapers for LinkedIn to cute print ads for GiffGaff. As a freelance copywriter in his team I found his style to be strategic, considered and creatively generous. He gets the best out of a team by providing solid direction whilst giving craftspeople the space to shine.
Danielle Agius
I worked with Mark as part of a rebranding project (brand story, guidelines and style guides) during his time at Bandstand. Mark is a pleasure to work with, he is considered in his approach to branding and his work demonstrates his levels of experience in not just aesthetic branding design but how brand applies across the whole channel mix and into culture. Mark has the ability to engage stakeholders across the business in the rationale of branding and genuinely listens to their opinions and feedback to ensure the end product is truly reflective of your business. He has a rational but highly creative approach to his work. The project was a smooth process from start to finish and gave us a firm foundation for our brand journey.
LinkedIn User
Mark is a rare beast: a Creative Director who is both creative, and able to direct. We worked together at Bandstand, where Mark was Creative Director, on projects ranging from 60-page whitepapers for LinkedIn to cute print ads for GiffGaff. As a freelance copywriter in his team I found his style to be strategic, considered and creatively generous. He gets the best out of a team by providing solid direction whilst giving craftspeople the space to shine.
Danielle Agius
I worked with Mark as part of a rebranding project (brand story, guidelines and style guides) during his time at Bandstand. Mark is a pleasure to work with, he is considered in his approach to branding and his work demonstrates his levels of experience in not just aesthetic branding design but how brand applies across the whole channel mix and into culture. Mark has the ability to engage stakeholders across the business in the rationale of branding and genuinely listens to their opinions and feedback to ensure the end product is truly reflective of your business. He has a rational but highly creative approach to his work. The project was a smooth process from start to finish and gave us a firm foundation for our brand journey.
LinkedIn User
Mark is a rare beast: a Creative Director who is both creative, and able to direct. We worked together at Bandstand, where Mark was Creative Director, on projects ranging from 60-page whitepapers for LinkedIn to cute print ads for GiffGaff. As a freelance copywriter in his team I found his style to be strategic, considered and creatively generous. He gets the best out of a team by providing solid direction whilst giving craftspeople the space to shine.
Danielle Agius
I worked with Mark as part of a rebranding project (brand story, guidelines and style guides) during his time at Bandstand. Mark is a pleasure to work with, he is considered in his approach to branding and his work demonstrates his levels of experience in not just aesthetic branding design but how brand applies across the whole channel mix and into culture. Mark has the ability to engage stakeholders across the business in the rationale of branding and genuinely listens to their opinions and feedback to ensure the end product is truly reflective of your business. He has a rational but highly creative approach to his work. The project was a smooth process from start to finish and gave us a firm foundation for our brand journey.
Credentials
-
Squared Online
Squared OnlineApr, 2016- Nov, 2024
Experience
-
simple truth
-
United Kingdom
-
Advertising Services
-
1 - 100 Employee
-
Director/Owner
-
Nov 2018 - Present
-
-
-
Earth
-
United Kingdom
-
Advertising Services
-
1 - 100 Employee
-
Creative Director
-
Feb 2018 - Nov 2018
-
-
-
Perq Studio
-
United Kingdom
-
Advertising Services
-
Creative Director
-
May 2017 - Feb 2018
-
-
-
Consultant
-
London, Greater London, United Kingdom
-
Freelance Creative Director & Strategist
-
Dec 2016 - May 2017
-
-
-
bandstand
-
United Kingdom
-
Advertising Services
-
1 - 100 Employee
-
Creative Director
-
Jan 2010 - Dec 2016
As founding Creative Director I have been instrumental in building bandstand from five people in a cupboard in Shoreditch to the thriving agency it is today. Ensuring all output is based in strong strategic thought and integrating digital thinking into fully integrated marketing campaigns. I have created transformational brands grounded in strong digital, social and brand strategy and delivered placemaking strategies for world class destinations. I believe in developing strong relationships with clients and internal teams and nurturing new ways of working to ensure that innovation is at the heart of the creative process. Clients: LinkedIn, giffgaff, National Express, Land Securities, Tempur Sealy, Carnaby, Aviva, Haringey, Cluck, Paul Edmonds, Jo Malone, Clinique.
-
-
-
The London School of Economics and Political Science (LSE)
-
United Kingdom
-
Higher Education
-
700 & Above Employee
-
Visting Lecturer
-
Aug 2013 - Aug 2016
Speaking on Social Media and Digital Strategy annually at the LSE Language Centre Summer School for International Business. Speaking on Social Media and Digital Strategy annually at the LSE Language Centre Summer School for International Business.
-
-
-
DK Advertising
-
Advertising Services
-
1 - 100 Employee
-
Creative Director
-
Aug 2007 - Jan 2010
Clients: Warner Brothers, Toshiba, Foster's, John Smith's, MGM, Disney, BBC, yoo, Linn.
-
-
Senior Designer
-
Aug 1998 - Aug 2007
-
-
-
National Science and Media Museum
-
Entertainment
-
1 - 100 Employee
-
Design Manager
-
1997 - 1998
-
-
Designer
-
1996 - 1997
-
-
-
QUADRAPHIC DESIGN CONSULTANTS LIMITED
-
United Kingdom
-
Design Services
-
Designer
-
1995 - 1995
-
-
-
Land of Green Ginger Design
-
Hull, United Kingdom
-
Designer
-
1994 - 1995
-
-
Education
-
2015 - 2016
Squared Online
-
University of Lincoln
Ba (Hons)
Community
