Experience

Parnell Veterinary Pharmaceuticals
• United States
• Pharmaceutical Manufacturing
• 1 - 100 Employee
• VP Digital Technology

  • Nov 2022 - Present


Dairy Technology Innovation LLC

• Founder

  • Jul 2022 - Present

  - Focusing on all forms of technology that can improve labor efficiency, increase milk production, improve milk quality, and boost animal welfare - Advising dairy farm owners/managers of technology options and best practices - Exploring the “hybrid vigor” effect that may exist when multiple technologies are implemented in a dairy operation - Approaching and solving technology problems from the dairy farm owner/manager point of view Mark Doornink mark.doornink@dairytechinnovation.com (+1) 715-701-1348 Show less



Vyla

• France
• Health, Wellness & Fitness

• Co-Founder & Executive VP of Product

  • Oct 2019 - Present

  - Co-founded a global technology company that provides data, information, knowledge & insight in a way that connects stakeholders in the global dairy supply chain with each other - Created a technical product roadmap that would enable disparate, on-farm data sources to be aggregated, cleansed & stored in a cloud-based solution - Built an internal Product Management team to manage day-to-day execution of the technical product roadmap - Contracted with external software development companies to build a cloud-based platform to serve information to a native mobile application - Delivered a native iOS app that displayed on-farm Key Performance Indicators along with industry news, markets & weather information - Manage the ongoing relationships with key technical service providers Show less



VES-Artex

• United States
• Dairy Product Manufacturing
• 1 - 100 Employee

• Vice President Of Product Management

  • Jan 2020 - Jun 2022

  - Lead a technical service team to provide consultative services to dairy operations experiencing challenges in ventilation & animal health - Designed strategy for building strong alliances with key companies that builds the VES-Artex brand & position in the market - Created technical product road map strategies that would transition the company from an all hardware-focused approach to an industry leader in technology solutions - Established design requirements & project plan for developing a responsive web application for dairy farm operations - Built & managed a team of internal developers, project managers & product owners that were hired to create a modern software solution - Researched & contracted with several external software development companies to complement the internal team strengths and maximize the execution of product road map strategies - Defined a SaaS-based revenue model to fuel customer acquisition & transition from transactional hardware sales to recurring revenue - Managed monthly cloud operating costs within budget and executed annual Product Development budget - Delivered cloud-based dairy barn control console that demonstrated the value of capital hardware investments under-budget & on-time Show less



VAS

• Serbia
• Business Consulting and Services
• 1 - 100 Employee

• VP of Product Management

  • Apr 2017 - Dec 2019

  - Managed a team of Product Managers & Technical Writers- Supervised a light equipment manufacturing & RMA hardware repairs team- Managed strategic B2B relationships globally- Developed product strategy in line with company vision & mission- Helped develop & implement SaaS pricing strategy- Hired external software development team to augment internal dev resources- Managed $5.8M annual Product Development budget- Delivered responsive web app with connected native mobile apps that had strong positive feedback from on-farm users Show less

• Marketing Manager & Sales Director

  • Nov 2011 - Mar 2017

  - Developed a training program for DairyComp 305 and presented training sessions to hundreds of dairies and companies- Organized the first Sales & Marketing teams at VAS- Responsible for sales of all VAS products in the Eastern half of the US- Worked with the Product Development Team to organize and manage special projects- Guided the re-building of the FeedWatch development roadmap

• Support Specialist

  • Mar 2000 - Nov 2011

  - Worked as a Support Specialist helping customers with both DairyComp and FeedWatch related products- Helped many dairymen on the phone and onsite with the implementation of VAS products- Trained hundreds of dairy industry professionals about on to successfully implement & use all VAS products



Jon-De Farm, Inc. / Julimar Dairy

• Herdsman

  • Jul 1996 - Feb 2000

  - Supervised employees to accomplish daily operational chores - Trained assistant herdsmen on principles of animal husbandry - Expect user of DairyComp 305 - Assisted in the development of a hand-held computer that tracks treatments & interfaces with DairyComp 305 - Developed & maintained farm protocols for all dairy units - Established & executed a reproductive program with excellent results - Updated & maintained farm computer systems - Measured & reported monthly performance of all dairy units Show less



Farmland Industries Inc

• United States
• 1 - 100 Employee

• Dairy Nutrition Consultant

  • Dec 1995 - Jul 1996

  - Balanced dairy rations to maximize milk production & profitability - Served as liaison between cooperative patrons & cooperative management to relay concerns & product needs - Set goals with customers to increase production & profits - Balanced dairy rations to maximize milk production & profitability - Served as liaison between cooperative patrons & cooperative management to relay concerns & product needs - Set goals with customers to increase production & profits



Landmark Genetics

• United States
• Dairy Product Manufacturing

• AI Technician

  • May 1995 - Dec 1995

  - Worked with more than 40 dairy farms serving as an artificial inseminator - Operated direct semen sales routes to additional 40 dairy farms - Worked with more than 40 dairy farms serving as an artificial inseminator - Operated direct semen sales routes to additional 40 dairy farms