Experience

Durham Women Football Club

• United Kingdom
• Spectator Sports
• 1 - 100 Employee

• Operations & Marketing Manager

  • Jul 2022 - Present

• Sister Club Programme Officer

  • Jul 2017 - Present

  Responsible for leading the delivery of Durham Women FC's FA Women' Super League Sister Club Programme. The programme includes working alongside local grassroots clubs to help promote attendance at FA WSL fixtures while also driving female participation in the area. My roles include:- Successfully bidding for the programme- Recruiting clubs from the North East and Cumbria to join the programme- Liaising with clubs on a daily basis to ensure targets are met and that their expectations are reached- Working towards KPIs set by the Football Association in regards to attendance and participation- Organising and delivering events and activities for these clubs, including tournaments, skills sessions, open training sessions and mascot packages. Show less

• Marketing & Media Manager

  • Aug 2021 - Jul 2022

  Working as the lead on any media and marketing responsibilities within the football club, I work closely with the General Manager and Club Secretary to ensure all club objectives are met.My main roles include:- Producing written and video content for the Official Website including highlights packages, match reports, previews, interviews and general news items, while aiming to drive traffic to the club's channels through SEO optimisation.- Updating the club's social media channels including Twitter, Facebook and Instagram- Engaging with the club's fan base and finding new ways to do so, while also trying to grow the fan base.- Providing colourful live coverage of First Team matches on Twitter, Facebook and Instagram- Liaising with club and FA officials in order to achieve targets in regards to attendance, match day experience and social media growth.- Assisting manager, Lee Sanders, with any resources he needs producing.- Producing and implementing detailed marketing strategies to increase attendances, improve our match day experience and generate local comms.- Applying for marketing grants from the Football Association.- Producing the club's detailed yearly marketing plan.- Working closely with other key club stakeholders, including sponsors, the County FA and local leagues.- Designing and editing the club's match day programme.- Designing the club's branding for each season; including match day graphics, changing room decals and stadium signage. Show less

• Marketing & Media Officer

  • Oct 2015 - Aug 2021

  I was offered this role in August 2015 and began in October of the same year. Working as the sole lead on any media and marketing responsibilities within the football club, I work closely with the General Manager and Club Secretary to ensure all club objectives are met.My main roles include:- Producing written and video content for the Official Website including highlights packages, match reports, previews, interviews and general news items, while aiming to drive traffic to the club's channels through SEO optimisation.- Updating the club's social media channels including Twitter, Facebook, Instagram, Snapchat and Periscope.- Engaging with the club's fan base and finding new ways to do so, while also trying to grow the fan base.- Providing colourful live coverage of First Team and Development matches on Twitter and Facebook.- Liaising with club and FA officials in order to achieve targets in regards to attendance, match day experience and social media growth.- Assisting manager, Lee Sanders, with any resources he needs producing.- Producing and implementing detailed marketing strategies to increase attendances, improve our match day experience and generate local comms.- Applying for marketing grants from the Football Association.- Producing the club's detailed yearly marketing plan.- Working closely with other key club stakeholders, including sponsors, the County FA and local leagues.- Designing and editing the club's match day programme.Results so far have been positive, with attendances increasing by over 28% in my first season at the club, with Match Day Experience ratings also better than ever. The club's digital presence has grown with over 2,000 Twitter followers gained during my first twelve months with Durham. The club has also received plaudits for our engaging attitude towards supporters along with the innovative and original content we produce to keep supporters informed and help them with planning match days. Show less



JPIMedia

• United Kingdom
• Book and Periodical Publishing
• 100 - 200 Employee

• Football Writer

  • May 2018 - Aug 2021

  Covering Sunderland AFC for the Sunderland Echo. Covering Sunderland AFC for the Sunderland Echo.



Carlisle United FC

• United Kingdom
• Spectator Sports
• 1 - 100 Employee

• Content Provider

  • Oct 2015 - May 2018

  Covering the Carlisle United Youth Team and providing: - Live updates via social media - Match reports - Post-match reaction I also provide content for the club's match day programme in the shape of a Sky Bet League Two round-up, while I also provide pre-match previews for the club's official website. I have also spent time within the day-to-day running of the club on placement, where I worked alongside the media department to produce written and video content for the club's official website and social media channels. Show less



Sue Smith

• United States
• Performing Arts

• Webmaster

  • Oct 2013 - May 2016

  In October 2013 I was approached by Sue Smith to take over her website. I am now responsible for the updating and maintenance of her official website, which attracts approximately 1,000 views per months. In October 2013 I was approached by Sue Smith to take over her website. I am now responsible for the updating and maintenance of her official website, which attracts approximately 1,000 views per months.



North Yorkshire Girls Centre of Excellence

• York, United Kingdom

• Media Consultant

  • Jul 2015 - Jan 2016

  Through links formed during my time at Doncaster Rovers Belles, I was approached by former professional footballer Gordon Staniforth to work on a consultancy basis for the Girls Centre of Excellence based at York College. This role involves producing video content for the Centre's bid for Tier One status, with the aim of impressing the FA. I also help Gordon Staniforth in producing materials for coaching staff with the intention of aiding their role. Through links formed during my time at Doncaster Rovers Belles, I was approached by former professional footballer Gordon Staniforth to work on a consultancy basis for the Girls Centre of Excellence based at York College. This role involves producing video content for the Centre's bid for Tier One status, with the aim of impressing the FA. I also help Gordon Staniforth in producing materials for coaching staff with the intention of aiding their role.



Doncaster Rovers Belles Ladies F.C.

• Spectator Sports
• 1 - 100 Employee

• Media Executive

  • Apr 2013 - Oct 2015

  I took up in this role in April 2013 on a voluntary basis. My main roles include: - Producing written and video content for the Official Website including highlights packages. - Writing Match Previews an occasional Match Reports for the Official Website. - Interviewing the Head Coach and playing staff. - Updating the club's social media channels - Engaging with the club's fan base and finding new ways to do so, whilst also trying to grow the fan base. - Editing the match day programme (as of the 2014 season) - Providing live coverage of First Team and Development matches on Twitter and Facebook - Liaising with club and FA officials in order to achieve targets - Assisting Head Coach, Glen Harris, with any resources he needs producing Show less



Doncaster Rovers FC

• Doncaster, United Kingdom

• Match Day Media & Programme Contributor

  • Jul 2013 - May 2014

  In July 2013 I started producing content for the Doncaster Rovers Match Day Programme 'RTID', proving pages on the Doncaster Rovers Belles and upcoming away trips. In December 2013, I began to help out at the club on match day's, performing tasks such as producing team sheets, updating the club's official Twitter account during the game and more recently commentating on 'Rovers Player', Doncaster Rovers' official online commentary service. In July 2013 I started producing content for the Doncaster Rovers Match Day Programme 'RTID', proving pages on the Doncaster Rovers Belles and upcoming away trips. In December 2013, I began to help out at the club on match day's, performing tasks such as producing team sheets, updating the club's official Twitter account during the game and more recently commentating on 'Rovers Player', Doncaster Rovers' official online commentary service.



Johnstones Paint Trophy

• Blogger (Voluntary)

  • Sep 2010 - Apr 2011

  Produced written blogs for the Johnstone's Paint Trophy following Carlisle United's run to Wembley in 2011. One blog appeared for every game, including the final, as well as a comprehensive overview of Carlisle United's squad prior to the final. Produced written blogs for the Johnstone's Paint Trophy following Carlisle United's run to Wembley in 2011. One blog appeared for every game, including the final, as well as a comprehensive overview of Carlisle United's squad prior to the final.