Mark Deal

Technology Strategy Director at Wunderman Thompson Technology
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Contact Information
us****@****om
(386) 825-5501
Location
London, England, United Kingdom, UK

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Experience

    • United Kingdom
    • IT Services and IT Consulting
    • 100 - 200 Employee
    • Technology Strategy Director
      • Dec 2020 - Present

      In this role, I help client organisations translate business goals into marketing ecosystems, covering technology and organisational concerns. I develop technology strategies, including architectures, roadmaps and agile governance structures to manage compliance risks and ensure internal/external stakeholder engagement. I work with multiple global clients across a diverse range of industry sectors, covering the full breadth of marketing technology, in particular leveraging my knowledge of major vendor suites and/or composable architectures integrating multiple vendor technologies. Show less

    • United Kingdom
    • Information Technology & Services
    • 1 - 100 Employee
    • Technology Strategist
      • Mar 2019 - Dec 2020

      I work with global businesses to help shape their marketing technology strategy, governance, alignment with business KPIs, product and technology selection, and team design/culture. I build relationships with stakeholders cross-organisation, analyse existing and future business goals, recognise and mitigate competitive, regulatory and technology risks, and work with architects and other technologists to define roadmaps and delivery programmes to meet business needs. I work with global businesses to help shape their marketing technology strategy, governance, alignment with business KPIs, product and technology selection, and team design/culture. I build relationships with stakeholders cross-organisation, analyse existing and future business goals, recognise and mitigate competitive, regulatory and technology risks, and work with architects and other technologists to define roadmaps and delivery programmes to meet business needs.

    • Technology strategist and leader
      • Nov 2018 - Feb 2019

      Working as an independent consultant, I supported European corporates looking to build or extend existing tech stacks, aligning with multiple stakeholders to understand their goals, and developing technology strategies to respond to the organisations' specific challenges. Working as an independent consultant, I supported European corporates looking to build or extend existing tech stacks, aligning with multiple stakeholders to understand their goals, and developing technology strategies to respond to the organisations' specific challenges.

    • Career sabbatical
      • May 2018 - Oct 2018

      After 20 years in the digital world, I took a long summer break to work on personal projects. During this time I travelled a fair bit, studied music theory, took courses on ecological building (and was part of the team building a timber frame structure at The Centre for Alternative Technology in Wales), and developed my writing and critical thinking skills. After 20 years in the digital world, I took a long summer break to work on personal projects. During this time I travelled a fair bit, studied music theory, took courses on ecological building (and was part of the team building a timber frame structure at The Centre for Alternative Technology in Wales), and developed my writing and critical thinking skills.

    • Advertising Services
    • 500 - 600 Employee
    • Head of Technology
      • Jan 2015 - Apr 2018

      In this Partner-level role, reporting into the International Chief Technology Officer, I was responsible for leading the UK technology discipline, building, sustaining and ensuring the team remained aligned with our clients' goals. In addition to working with the technology team to provide guidance across all client engagements, I continued to work directly with clients, typically on engagements where significant change was required, building coalitions across client marketing and technology teams to enable transformation. Show less

    • Head of Development
      • Jan 2011 - Dec 2014

      In this director-level role, I took on group management of a growing group that eventually totalled 60+ people, and mentored discipline teams across three development capabilities; front-end, Java and .NET. Working with individual team leads I re-established a culture of quality and communication, in particular ensuring strong and consistent development standards across each. I also supported recruitment and performance management across the group.Additionally, I supported business development efforts at RFI, RFP and pitch stages, positioning the agency's capability across a broad range of business sectors and technical requirements. Show less

    • Head of Interactive Engineering
      • Jan 2008 - Dec 2010

      I was head of a team of 30 developers within LBi's Technology department, reporting into the Head of Development. I led and successfully grew the front-end discipline within the agency, and steered LBi towards an open standards future, directing rich UI development away from the Flash platform through advocating existing and emerging browser technologies across a range of client business stakeholders.I also acted as consultant to banking and telecoms clients, advising on accessibility, performance, front-end strategy and security, and started supporting the agency's business development activities. Show less

    • Advertising Services
    • 500 - 600 Employee
    • Senior -> Lead Interface Developer
      • 2004 - 2007

      Previously Oyster Partners and Framfab Previously Oyster Partners and Framfab

    • Contractor developer
      • 2002 - 2003

      Developer for a range of clients Developer for a range of clients

    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Senior Developer
      • 2000 - 2002

    • Web Developer
      • 1999 - 2000

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