Experience

Fietsenwinkel.nl

• Netherlands
• Manufacturing
• 1 - 100 Employee

• Managing Director

  • Jun 2020 - Present

• Head of Sales

  • Nov 2018 - May 2020

  Responsible for all sales of International Bike Group in the Benelux. Head of 3 sales channels: - Retail (20 stores)- Phone & chat sales- B2B accountmanagement

• Manager E-commerce & ATL Marketing

  • Jul 2017 - Oct 2018

  Broadening my scope both horizontally and vertically, becoming responsible for both the Dutch retail brand Fietsenwinkel.nl (NL+BE) and the international retail brand HelloRider (DK+SE) for:- ATL marketing (mainly TV, print & outdoor) - International marketing calendar- Email & social media marketing- Visual design- All website content & UX- Campaign management

• Teamlead E-commerce - Fietsenwinkel.nl

  • Aug 2016 - Jul 2017

  Teamlead E-commerce for Fietsenwinkel.nl (NL+BE), consisting of 5-6 FTE. Responsible for:- Managing all site content- Optimizing on-site navigation & cross-sell- Campaign management- Visual design



McGregor Fashion Group

• Driebergen

• Online Shop Manager

  • Mar 2016 - Aug 2016

  Commercially responsible for the online shop of McGregor and part of the operational processes. Core responsibilities: - Managing all content for the online shop (product masterdata, homepage & category pages, content & information pages) - Merchandising the online assortment (sorting, filtering, navigation, prices, promotions, voucher codes, source codes) - Analyzing revenue, conversion, sell-through and margin to search for opportunities to improve performance and user experience. - Managing the e-com processes of customer service (being the link to the outsourced CS), translation (shop in NL, EN, FR, DE & ES), copywriting (outsourced), payment providers. - As the key user of the e-commerce platform I had the mission to maintain an existing Magento shop and to set up a new shop (content and merchandising wise) on the Demandware platform, which was launched by the end of May.



V&D

• Netherlands
• Retail
• 700 & Above Employee

• Sr. Category Specialist E-commerce

  • Mar 2015 - Feb 2016

  Commercially responsible for the online business of a category:Mar. 2015 – Sep. 2015: Category Home & LeisureSep. 2015 – Feb. 2016: Category Men’s Fashion & SportResponsibilities:- Conversion optimization (navigation, ranking, cross-sell, photography)- Analyzing traffic, conversion, stock levels, sales and margin to initiate improvements- Communication with brands about assortment, stock, prizing and promotions to improve sales performance- Merchandising in newsletter, homepage and category pages and via online marketing

• Corporate Management Trainee

  • Apr 2014 - Mar 2015

  One-year Corporate Management Traineeship (group of 6) with bi-weekly management courses to educate towards higher management within V&D, while executing 3-4 month projects:- Jul. 2014 - Sept. 2014: Project manager redevelopment V&D Arnhem- Sept. 2014 - Oct. 2014: Project manager Customer Service Desk at V&D distribution centre Nieuwegein- Nov. 2014 - Mar. 2015: Floormanager men’s fashion and luggage at V&D Den Haag

• Online Marketeer E-commerce

  • Nov 2012 - Jul 2014

  During a 1,5 year period I managed multiple online marketing channels, becoming an allround online marketeer:- SEA - Managing Adwords campaigns including GDN and Google Shopping- SEO - Technical optimization, link building and content management- RTB - Display bannering, retargeting as well as branding display campaigns- Productfeed management - Optimization of the segmented product feeds for e.g. affiliate marketing, Google Shopping and comparison sites- Affiliate Marketing - Coordination of publisher promotions mainly based on cost per sale



KLM Royal Dutch Airlines

• Netherlands
• Airlines and Aviation
• 700 & Above Employee

• Intern Marketing Communications

  • Aug 2011 - Jan 2012

  As an intern of the Senior Brand Manager of KLM The Netherlands I developed various marketing & campaign management skills. Core tasks: - Coordination of B2C marketing campaigns - Developing print advertisements and advertorials - Email marketing - External communication for new destination launches - Event management (KLM Open) As an intern of the Senior Brand Manager of KLM The Netherlands I developed various marketing & campaign management skills. Core tasks: - Coordination of B2C marketing campaigns - Developing print advertisements and advertorials - Email marketing - External communication for new destination launches - Event management (KLM Open)