Experience

Majestic Fine Wines & Spirits

• United States
• Restaurants
• 1 - 100 Employee

• Assistant Manager

  • Jul 2022 - Present



Self Employed

• United States
• 700 & Above Employee

• Self Employed

  • Mar 2020 - Present



Gallo Record Company

• South Africa
• Musicians
• 1 - 100 Employee

• Joint Venture Partner

  • Jun 2012 - Present

  • An on-going label partnership, releasing local artists & compilation-based product o Researched and sources new artists (clients), introducing them to the label o Negotiated and structured various deals with clients o Focused on digital revenue streams & streaming channels (iTunes, Spotify etc) o Maximised new media revenue for all artists, DJ’s, producers across physical & digital platforms • Supported artists to release their compilations through usage of Gallo Records equipment, studies etc • Provided additional marketing support, generating marketing plans o Worked together to choose the tracks for each CD o Negotiated trade deals with broadcasters o Designed all printed marketing media and developed distribution channels Show less



Picture Workx

• Operations Manager

  • May 2013 - Mar 2020

  • Concept to implementation & delivery offering artists affordable & high-quality music videos o Outsourced videography team and editor per project o Sourced venues, arranged sets and scenes, appointed extras, make up artists, lighting, sound specialists o Designed and developed story boards for each video, defining concepts and managing production o Researched, sourced and engages with artists (clients) currently in the charts or trending via media platforms o Relationship building with clients and providing added support on how to develop their own brand further • Developed relationships with TV and radio broadcasters and delivered client videos either in person or electronically • Shot over 350 videos, rebranded & developed a more creative product based on quality, creating high-end services & product, this additional revenue stream is now filming commercials, short & full-length films, documentaries • Developed a robust music licencing offering supplying top advertising agencies & film studios with the knowledge & guidance needed for adverts, TV & film Show less



Shelter Music

• Sales Director / Founder

  • May 2009 - Aug 2011

  • Set up a new venture & music label o Held ownership for building new brands & establishing a market to source talent o Extensive research, mapping, networking etc general a local market network & footprint for the label o Developing the vision & strategy for new markets, new media, online market & sales including digital exposure o Establishing international labels, negotiating contracts & on-boarding of new talent • Set up a new venture & music label o Held ownership for building new brands & establishing a market to source talent o Extensive research, mapping, networking etc general a local market network & footprint for the label o Developing the vision & strategy for new markets, new media, online market & sales including digital exposure o Establishing international labels, negotiating contracts & on-boarding of new talent



Sheer Music Label

• Co-Owner

  • Sep 1997 - Apr 2009

  • New start-up company within the music industry o Recruited, developed & generated a skilled talent pool of 8 FTE staff o Compiled company operating procedures & embedded processes & key functions o By 2003 the business was generating over £1mill in sales • Ownership of all new business development & key account management o Set up the sales cycle, methodology & road to market o Setting the overall strategy & sales forecast - Establishing short term & long-term goals & objectives o Leveraging client relationships to further generate revenue o Building an active pipeline of sales through lead generation, networking & referrals, attending numerous community initiatives etc o Delivery of presentations, negotiating rates & contracts • Management of the company marketing strategy o From concept to implementation & execution of various marketing campaigns - Generating above & below the line campaigns - Seasonal led campaigns, brand led, linking together of artists for collaboration - Generating various artist compilations - Setting up artist specific campaigns o Generated brand awareness radio, broadcast & various forms of media o Through a variety of promotions established a variety of diverse artists • Iris Distribution - Feb 2012 to July 2013 (part time) o Supported Directors with the launch of a new division o Responsible for networking and business development, presenting the service to clients, negotiating terms, price etc • Sheer Publishing - April 1998 to Dec 2008 o New start-up division o Set up a new venture, focused on the publishing of written work by artists o Generated a more personal approach to writers/producers, providing new talent/creative music writers another published platform in which to thrive, the development of Sheer Publishing resulted in a very stable & profitable offering o Sheer Publishing was managed as an additional revenue stream to Sheer Music Show less