Experience

The Canadian Chamber of Commerce in Hong Kong

• Hong Kong
• Non-profit Organizations
• 1 - 100 Employee

• Head of Events and Marketing

  • Sep 2022 - Present

  Develop a strategic event, marketing, sponsorship and financial business plan with the primary objectives to increase brand awareness, develop various revenue streams, whilst attracting and maintaining existing and new members. Key Deliverables: Lead an events team in organizing and managing a wide range of in-person, hybrid and virtual events from panel discussions (DEI, ESG, governmental policies), VIP showcases, C-Level programs, networking events with government officials and members, to large scale galas and conferences. • Attracting and securing sponsorship from global companies by restructuring the sponsorship model • Curating events including developing new concepts to be rolled out annually, in addition to increasing revenue, reinforcing sponsors brand awareness and product placements, to adding value to members • Multiple discipline communication across various internal and external departments from events, marketing and finance, to chamber C-Level contributors including partners from government, governors, executive committees and sponsors • Report to the Executive Director & Chair on a weekly basis, providing detailed information on the Chamber progress, and offer recommendations to improve the organizational structure to achieve the desired result Show less



The Flower Wall Company

• Shanghai City, China

• General Manager

  • May 2013 - Oct 2022

  Led, inspired, managed, developed and motivated a multicultural team of colleagues in Shanghai covering sales, marketing, product development and finance to formulate and implement strategies delivering artificial floral products for the international market, as well as developing a global brand identity: www.theflowerwallcompany.com. Key Deliverables: • Leadership in design and development of reusable artificial flower walls for TV, events, celebrity campaigns, interior design, commercial ventures and product placements • Implemented a sales and marketing strategy maximizing the allocated annual budgets ROI, ensuring realistic and stretching targets and attracted new business through media coverage, social media platforms, website, newsletters, blogs and exhibitions • Provided inspirational leadership through a clear vision and plans and built relationships with a wide range of internal and external stakeholders, thus increased brand awareness and consumer confidence • Set strategic resource plans for the whole team to ensure there is structure and capability in place to deliver category objectives and optimized profitability growth from 25% to 35% per year • Defined a sourcing strategy ensuring quality control of all materials and reported evidence for improvements, cost saving measures and increased productivity Show less



Highlife Asia

• Shanghai

• Founder & Owner

  • Jan 2012 - Sep 2017

  From conception established a high-end concierge and event management company and delivered unattainable concierge and event experiences, activities and products to High-Net-Worth clients. By efficiently managing a multi-cultural team aimed at targeting individuals and companies, through strategic sales and marketing, the company became profitable within the first 12 months of trading. Key Deliverables: • Built relationships with luxury brands, celebrities and global events and enabled access to unattainable products and services, whilst established long term business and sales objectives • In line with an allocated annual budget in collaboration with the finance department, strategically created a marketing roadmap to increase brand awareness through TV, print and social media platforms • From conception to completion delivered unique events within Asia from luxury brands in-store activations, client product launches including media management to large corporation team building seminars • Created and delivered customer service and sales training courses with a focus on securing new contracts whilst nurtured repeat and referral business • Through consumer analysis and regularly monitoring market trends, recruit and led a team of sales astute individuals to creatively drive all commercial opportunities, including upselling of products and services maximizing profit Show less



Flight Centre Travel Group

• Australia
• Travel Arrangements
• 700 & Above Employee

• Team Manager

  • Jun 2010 - Dec 2011

  FCL is a global company with 14 brands including, Flight Centre, FCM, CiEvents, Corporate Traveller and Flight Centre Business Travel to name a few. Since its founding in 1981 the company has become the largest travel agency in Australia, New Zealand, South Africa and Canada. Over the past decade the company has been awarded the title of ‘top corporate travel firm’ from Travel Weekly and Travelport and is globally recognized for its commitment to excellence. For more information visit www.flightcentre.com Restructure the company’s business to be in line with the global model creating a one best way policy.Key Deliverables:• Create and implement a business model restructuring Sales, Marketing and Operational systems • Recruit, train and develop sales teams in Shanghai increasing profit greater than 600% year ending 2011• Work alongside the Asia Pacific CEO and Marketing Director creating a sales and marketing platform to be implemented across Greater China, Singapore and India• Year ending 2011 driving new initiatives with instrumental shaping the travel agency to global success • Awarded Greater China’s Top Sales Performer - 2011 Show less

• Team Manager

  • Sep 2009 - Jun 2010

  • Recruit, train and develop a team of employees and introducing enhance sales techniques• Work alongside Senior Management to train and development store Managers across Scotland • Increase profit by over 350% by implementing a strong sales force and awarded the company’s top store in Scotland• Developed techniques and guidelines for training and business development across the UK• Awarded Scotland’s Top Sales in 2010

• Personal Travel Manager

  • Jul 2004 - Sep 2009

  • Engaged in face-to-face sales consultations with clients as well as through other mediums.• Executed in-store marketing which included designing leaflets and in-store events • Attracted small to medium size corporate clients • Secured and delivered large group bookings including the ‘Homeless World Cup’



Queen Margaret University College

• Edinburgh, Scotland, United Kingdom

• Events Manager

  • Nov 2001 - Jun 2004

  • Developed and delivered recruitment events • Designed sponsorship packs and sourced clients / sponsors • Marketed events that included designing promotional materials using multi-media mediums • Designed project plans and evaluated projects • Developed and delivered recruitment events • Designed sponsorship packs and sourced clients / sponsors • Marketed events that included designing promotional materials using multi-media mediums • Designed project plans and evaluated projects



Edinburgh International Science Festival

• Scotland, UK

• Marketing and Fundraising Coordinator

  • Oct 2003 - Apr 2004

  • Successfully generated advertising revenue at £20,000 within an 8 weeks period • Liaised with ‘Principal Funders’ and ‘Major Sponsors’ • Managed, updated and distributed promotional material throughout the UK • Designed press releases, advertising packs, and other multi-media reports • Successfully generated advertising revenue at £20,000 within an 8 weeks period • Liaised with ‘Principal Funders’ and ‘Major Sponsors’ • Managed, updated and distributed promotional material throughout the UK • Designed press releases, advertising packs, and other multi-media reports



Edinburgh Environmental Awareness Fair

• Scotland, UK

• Event Organiser

  • Sep 2002 - Jun 2003

  • Developed a feasibility study and business plan • Attracted sponsorship and fulfilled client needs and expectations • Engaged in marketing and advertising projects using multi-media mediums. • Charged with Venue management and venue layout including set up / post event • Acquired 21 environmental organisations • Recruited volunteers and coordinated their tasks and schedules • Arranged travel and accommodation for delegates and event participants • Developed a feasibility study and business plan • Attracted sponsorship and fulfilled client needs and expectations • Engaged in marketing and advertising projects using multi-media mediums. • Charged with Venue management and venue layout including set up / post event • Acquired 21 environmental organisations • Recruited volunteers and coordinated their tasks and schedules • Arranged travel and accommodation for delegates and event participants