Experience

Create The Culture

• Entertainment Providers
• 1 - 100 Employee

• Founder

  • Sep 2020 - Present

  Create The Culture - the home of artist development. Working with artists and teams around the world to develop talent to reach the next level. Clients include - Arista Records, Capitol Records, Robots + Humans, NWS Music Group, Method, Black Butter, Helix Records, Platoon, KYN Entertainment, TYF Entertainment, Decca Records, The Orchard, AWAL, 300 Entertainment, Relentless, Another Rhythm, Ultra Music, Never Fade, Covert Talent, Warner Records, Work of Art and many more... Create The Culture - the home of artist development. Working with artists and teams around the world to develop talent to reach the next level. Clients include - Arista Records, Capitol Records, Robots + Humans, NWS Music Group, Method, Black Butter, Helix Records, Platoon, KYN Entertainment, TYF Entertainment, Decca Records, The Orchard, AWAL, 300 Entertainment, Relentless, Another Rhythm, Ultra Music, Never Fade, Covert Talent, Warner Records, Work of Art and many more...



deepfake_

• Entertainment

• Founder

  • Aug 2020 - Present

  deepfake_ • the home of underground dance music tech house | techno | electronica a place where technology combines with art and music the familiar meets the unfamiliar record label | dance night | community deepfake_ • the home of underground dance music tech house | techno | electronica a place where technology combines with art and music the familiar meets the unfamiliar record label | dance night | community



Self-employed

• Real Estate
• 1 - 100 Employee

• Khonsu The Child - Manager

  • Jun 2019 - Present

• Arctic Lake - Manager

  • Dec 2019 - Jun 2022



Good Soldier Songs

• Head Of Digital

  • Oct 2019 - Feb 2021

  Managing the Social, Digital Marketing, Digital Analytics and Digital PR teams andprocesses across an exciting start-up pop record label

• Marketing Manager

  • Jan 2019 - Sep 2019

  Managed the marketing and digital across the roster worldwide, with extensiveknowledge of all major ad platforms. Directly hired and trained four people to runsocial media, digital marketing, influencer marketing and digital analytics.Formalised processes for strategies and reporting, and formatted simplepresentations for company execs to digest and inform decisions.Liaised with live agents across the world - planning realistic tours and ensuringconsistent marketing between promoter teams.Directly communicated marketing strategy to international marketing and pressteams in America, Europe, Australia, Brazil and South East Asia - helping toeffectively consistently market and secure opportunities globally. Show less

• Digital Marketing Manager

  • Aug 2016 - Dec 2018

  Taught myself digital ad buying and carved my own role within Good Soldier.Directly responsible for managing the social media, community management,digital and influencer marketing strategy for 4-5 acts on our roster.Booked recording studios and recorded voiceovers for radio ads to spec andcreated effective TV ads alongside our content team. Responsible for artistwebsites and D2C stores; finding fulfilment partners, chart registering stock, plusdeciding PPD prices and creating profit and loss risk sheets for physical products. Show less

• Label Assistant

  • Feb 2016 - Jul 2016

  Assisted the team, organised invoices, crunched data analytics across all acts,designed hype sheets, attended video shoots with artists, and kept the officeorganised.



Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Manager of 'Katie and I'

  • Jan 2014 - Jul 2016

  Manger of Liverpool writing duo 'Katie and I" Manger of Liverpool writing duo 'Katie and I"


Freelance Producer
• Broadcast Media Production and Distribution
• 1 - 100 Employee
• Freelance Producer/Writer/Engineer

  • 2007 - Jan 2016


The Vibe Catcher

• Freelance Blogger

  • Jan 2014 - Apr 2015

  Music // Reviews // Playlists // Opinions www.thevibecatcher.com Music // Reviews // Playlists // Opinions www.thevibecatcher.com