Experience

ListEngage
• United States
• Advertising Services
• 1 - 100 Employee
• Email Marketing Strategist

  • May 2022 - Present

Guaranteed Rate
• United States
• Financial Services
• 700 & Above Employee
• Email Marketing Manager

  • Jul 2020 - May 2022

Quill
• United States
• Retail Office Equipment
• 300 - 400 Employee
• Email Marketing Manager - Emailable Base & Optimization

  • Feb 2020 - Jun 2020


Sears

• United States
• Retail
• 700 & Above Employee

• Senior Manager, Marketing Planning - Triggered Email

  • Mar 2019 - Feb 2020

  - Lead project to update existing trigger templates in anticipation of platform migration- Monitor performance of existing triggered email templates using KPI analysis- Identify deficiencies in current trigger email templates and engage business stakeholders to create and execute improvements- Provide feedback to external vendors to improve performance based on email KPIs- Analyze and present weekly trigger email performance data to senior management

• Senior Manager, Marketing Planning - Promotional Email

  • Jul 2017 - Mar 2019

  - Oversee a team of five Marketing Managers responsible for the development and execution of email marketing campaigns- Provide training, feedback, and mentorship of team- Optimize team processes to improve operational effectiveness, reduce production time, increase productivity and improve member personalization- Perform post-launch analyses on programs, campaigns, and segments to improve channel KPIs and program conversions- Develop and maintain interdepartmental relationships to enhance cross-function collaboration Show less

• Manager, Marketing Planning

  • Jan 2015 - Jun 2017

  - Act as primary contact between business, strategy, and channel teams to build customer-focused, dynamic and static email campaigns- Analyze and improve campaign plans based on email KPI’s - Act as project manager of internal and external resources to ensure timely development of campaigns- Provide reporting on campaign performance to business units and management

• Email Campaign Manager

  • May 2014 - Dec 2014

  - Coordinate the timely development and production of email campaigns- Provide direction to copywriters and designers to ensure projects are aligned with marketing objectives and expectations

• Digital Asset Coordinator

  • Nov 2012 - May 2014

  - Execute weekly website promotional ads for Sears and Kmart.com as directed by Merchandising- Liaise between business, copywriter, design and development teams for project conception through completion, including live-site issue resolution



Consolidated Buying Company

• Program Coordinator

  • Nov 2011 - Nov 2012

• Database Specialist

  • Oct 2011 - Nov 2011