Mark Boarman

Market Manager at Seven Mountains Media
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Contact Information
us****@****om
(386) 825-5501
Location
Horseheads, New York, United States, US

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Experience

    • United States
    • Media Production
    • 1 - 100 Employee
    • Market Manager
      • Apr 2019 - Jan 2021

      Elmira/Corning, NY

    • United States
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Market Manager
      • Aug 2017 - Apr 2019

      Corning-Elmira

    • United States
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • President
      • Jun 2011 - Feb 2017

      Cleveland/Akron, Ohio Area • Responsible for achieving cluster revenue goals. • Recruiting and hiring sales staff; effectively manage and motivate sales department. • Maintained market visibility; control department expenses; effectively price product. • Oversaw all aspects of station operations: Sales, marketing/promotions, programming operations, technical/engineering and administration/human resources. • Leader in generating ratings and revenue. Creation of news and revenue strategies, … Show more • Responsible for achieving cluster revenue goals. • Recruiting and hiring sales staff; effectively manage and motivate sales department. • Maintained market visibility; control department expenses; effectively price product. • Oversaw all aspects of station operations: Sales, marketing/promotions, programming operations, technical/engineering and administration/human resources. • Leader in generating ratings and revenue. Creation of news and revenue strategies, programming content and the marketing of that content, with a focus on the station brand customers, and community. • Provided professional, positive, visible leadership both inside the station and with primary customers: advertisers, listeners and the community at large. • Developed and maintained strong relationships with clients and business partners. • Created regular communication systems with the department heads and staff. Set clear, measurable internal expectations for the staff relating to the station's goals. Show less

    • Station Sales Manager
      • Dec 2005 - Jun 2011

      Cleveland/Akron, Ohio Area • Recruited and developed New Account Executives • Weekly/Daily co-selling coaching with direct report account executives • Determine individual account manager budget goals, selling strategies and business plans. • Cultivate new business efforts to grow spot and non-spot revenue. • Achieve monthly, quarterly and annual local revenue goals.

    • Digital Sales Manager
      • Sep 2003 - Dec 2005

      Cleveland/Akron, Ohio Area • Personally consulted businesses to understand their needs and aspirations so tailored solutions could be designed, implemented and executed. • Communicated and integrated the corporate digital environment. • Conducted regular coaching with the sales team to build motivation and digital selling skills. • Provided consultation on the value of radio and digital to new and existing client prospects. • Managed time efficiently between selling, sales support and training.

    • NTR Sales Director
      • May 2001 - Sep 2003

      Cleveland/Akron, Ohio Area • Created, developed, and executed new business opportunities • Participated in annual budget planning and individual event budget planning. • Assisted in the training of Account Executives on how to sell events. • Developed customized presentations of the highest quality for new and existing revenue opportunities. • Coordinated events as defined by all the necessary steps needing to be accomplished by putting together a high profile event or sponsorship.

    • Promotions Director
      • Jan 1995 - Apr 2000

      Akron • Ensured all events, contests, and promotions were executed flawlessly. • Worked with Programming and Sales to maximize the visibility of our brands. • Developed relationships with local clients, venues, sports franchises and more. • Oversight of Promotions team members.

Education

  • University of Akron

Community

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