Mark Boarman
Market Manager at Seven Mountains Media- Claim this Profile
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Bio
Experience
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Seven Mountains Media
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United States
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Media Production
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1 - 100 Employee
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Market Manager
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Apr 2019 - Jan 2021
Elmira/Corning, NY
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Community Broadcasters, LLC
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United States
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Market Manager
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Aug 2017 - Apr 2019
Corning-Elmira
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iHeartMedia
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United States
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Broadcast Media Production and Distribution
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700 & Above Employee
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President
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Jun 2011 - Feb 2017
Cleveland/Akron, Ohio Area • Responsible for achieving cluster revenue goals. • Recruiting and hiring sales staff; effectively manage and motivate sales department. • Maintained market visibility; control department expenses; effectively price product. • Oversaw all aspects of station operations: Sales, marketing/promotions, programming operations, technical/engineering and administration/human resources. • Leader in generating ratings and revenue. Creation of news and revenue strategies, … Show more • Responsible for achieving cluster revenue goals. • Recruiting and hiring sales staff; effectively manage and motivate sales department. • Maintained market visibility; control department expenses; effectively price product. • Oversaw all aspects of station operations: Sales, marketing/promotions, programming operations, technical/engineering and administration/human resources. • Leader in generating ratings and revenue. Creation of news and revenue strategies, programming content and the marketing of that content, with a focus on the station brand customers, and community. • Provided professional, positive, visible leadership both inside the station and with primary customers: advertisers, listeners and the community at large. • Developed and maintained strong relationships with clients and business partners. • Created regular communication systems with the department heads and staff. Set clear, measurable internal expectations for the staff relating to the station's goals. Show less
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Station Sales Manager
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Dec 2005 - Jun 2011
Cleveland/Akron, Ohio Area • Recruited and developed New Account Executives • Weekly/Daily co-selling coaching with direct report account executives • Determine individual account manager budget goals, selling strategies and business plans. • Cultivate new business efforts to grow spot and non-spot revenue. • Achieve monthly, quarterly and annual local revenue goals.
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Digital Sales Manager
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Sep 2003 - Dec 2005
Cleveland/Akron, Ohio Area • Personally consulted businesses to understand their needs and aspirations so tailored solutions could be designed, implemented and executed. • Communicated and integrated the corporate digital environment. • Conducted regular coaching with the sales team to build motivation and digital selling skills. • Provided consultation on the value of radio and digital to new and existing client prospects. • Managed time efficiently between selling, sales support and training.
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NTR Sales Director
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May 2001 - Sep 2003
Cleveland/Akron, Ohio Area • Created, developed, and executed new business opportunities • Participated in annual budget planning and individual event budget planning. • Assisted in the training of Account Executives on how to sell events. • Developed customized presentations of the highest quality for new and existing revenue opportunities. • Coordinated events as defined by all the necessary steps needing to be accomplished by putting together a high profile event or sponsorship.
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Promotions Director
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Jan 1995 - Apr 2000
Akron • Ensured all events, contests, and promotions were executed flawlessly. • Worked with Programming and Sales to maximize the visibility of our brands. • Developed relationships with local clients, venues, sports franchises and more. • Oversight of Promotions team members.
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Education
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University of Akron