Experience

The Irish Times

• Ireland
• Newspaper Publishing
• 300 - 400 Employee

• Ecommerce Specialist

  • Mar 2021 - Present



ARI

• Ireland
• Airlines and Aviation
• 200 - 300 Employee

• Ecommerce executive

  • Sep 2019 - Mar 2021



daa

• Ireland
• Airlines and Aviation
• 700 & Above Employee

• Project Manager

  • Aug 2016 - Aug 2019

  Main duties are working on various projects across the daa organisation including managing/developing content & distribution. -Developed a new Dublin Airport honey product(Nectair) with the Environmental manager, cultivated on daa grounds, for distribution with Platinum Services Dublin Airport. -Sustainability programme project officer - Sustainability programme is a company wide programme, looking at initiatives such as reducing disposable mugs, water fountain branding, sustainability building, introducing Low emission vehicle policy. -Developed and manage month/quarter reports for distribution to senior Executives daa and Board subcommittees. -Developed the 2017 daa sustainability report, including writing content, managing design with agency & migrating to the first online version. -Negotiated a 70% reduction in cost to develop departmental documents such as Sustainability policy with new designers. Show less



Drogheda Credit Union

• Marketing & Ecommerce Manager

  • Jan 2014 - Dec 2015

  • Improved homepage performance, SEO, incl updating website centre banner from a fixed position to a rotating banner. • Managed the updates to website on daily basis using content management software. • Developed and managed the social media program on facebook. • Increased Facebook page likes by 200% week on week using targeted page promotions • Increased Car loan products by 20% compared to same period February 2014. • Developed a new member pack, which was distribution to all 4,000 new members of Bettystown. • Negotiated placement of posters and pop ups with local shopping center’s • Increased the database of 2,000 email address on file by over 1,000 in 2 months. • Developed a rich html newsletter to be distributed to all members on a bi monthly basis. Achievements: Increased facebook likes by 200%, Increased Car Loans by 20% yoy Show less



Aer Lingus

• Ireland
• Airlines and Aviation
• 700 & Above Employee

• Digital & Ancillary revenue Executive - Commercial Department

  • Jul 2011 - Aug 2013

  • Worked with Ecommerce and IT teams to deliver projects and updates to the website• Managed aerlingus.com homepage optimization with partners Expedia, Click and Go and Hertz including HTML widgets, this increased the click through rate by 15% • Developed cross department Commercial product requirements with Ecommerce and IT departments.• Created management dashboards monitoring KPI’s across the Commercial Department• Managed the HTML update of all partner links from generic addresses to specific Aer Lingus • Developed a daily performance report, which was distributed to Chief Commercial officer.• Developed a monthly excel competitor report on competitor market activity.• Used Adobe Omniture and in house systems to develop detailed weekly and daily dashboards. • Developed revenue strategies with Expedia, DAA Carparking, ClickandGo and other products.• Developed a new Transatlantic marketing package offer with Expedia which increased revenue and sales by more than 20% • Managed Communications and relationships with external partners.Achievements: Increased Click through rate on homepage by 15%, developed TA package increased revenue by 20% yoy. Developed Daily Report distributed to Chief Commercial officer plus 60 people in Commercial department. Show less

• Schedule planning/Distribution Specialist- Commercial dept

  • Dec 2007 - Jul 2011

  Planning and implementing Ad hoc schedule and route changes on over 100 flights across EU and US markets.Updating IT systems with route data.Coordinating changes with other departments.Compiling reports for senior management.