Mark Astrakhan

Marketing Manager at Vigdu Technologies LTD
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Contact Information
us****@****om
(386) 825-5501
Location
Tel Aviv-Yafo, Tel Aviv District, Israel, IL

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Experience

    • Israel
    • Renewables & Environment
    • 1 - 100 Employee
    • Marketing Manager
      • Jan 2023 - Present

      Task based freelance job. *CRM management and adjustments. Sales funnel implementation. *B2B Presentation preparation. Task based freelance job. *CRM management and adjustments. Sales funnel implementation. *B2B Presentation preparation.

  • Sofia Nimelstein PR & Consulting
    • Rishon LeZion, Center District, Israel
    • Assistant to Chief Executive Officer
      • Jul 2022 - Dec 2022

      *Managing tickets selling e-commerce platforms *Prepared marketing analytics reports. *Live monitoring of Israeli news and keynote taking for immediate reactions of the PR team *Summarised Israeli Elections News *Managing tickets selling e-commerce platforms *Prepared marketing analytics reports. *Live monitoring of Israeli news and keynote taking for immediate reactions of the PR team *Summarised Israeli Elections News

    • Marketing and E-Commerce Manager
      • Jan 2019 - Apr 2022

      Top 10 Premium Coffee,Tea and Bar Equipment supplier in Russia. *Responsible for managing a versatile team of 10. Grew from 3 to 10 *Owned budgeting and P&L on all user acquisition channels and performance improvement tasks. *Streamlined operations by implementing CRM. Automated reports and sales workflow, set up KPIs, AI chatbots and dashboards for sales and marketing team, which contributed to x2 performance boost in conversion, as well as saving managers more than an hour a day on routine tasks. *Managed SEO, web developers and designers, prepared detailed RFP. Implemented mobile version of the website. *Prepared, analyzed and optimised search, media ads and email campaigns. *Managed SMM and content production, collaborated with bloggers with 1m+ audience. Meta Ads Manager, Instagram. *Navigated through dramatic cut of profitability during covid by setting up e-commerce platforms like Ozon, Wildberries, Yandex market and eBay. *Organised expo stands and b2b tea and coffee tasting sessions. Negotiating brand promotions on partners premises. *Overseen design and production of branded products. *Conducted FSN analysis, which was contributed to company’s marketing strategy and led to storage costs cut by 30%, 1C. Show less

  • Baikal Aqua
    • Moscow, Moscow City, Russia
    • Ecommerce Manager
      • Sep 2018 - Dec 2018

      *Managed different marketplaces - Ozon, Wildberries, Yandex market, eBay. *Listing of products on online channels *Set up advertising campaigns using marketplaces promotion instruments. *Reviewed competitors and keep track of new products and pricing *Monitored daily sales/inventory and generated reports *Managed shipment and delivery of goods to the marketplaces warehouses. *Managed different marketplaces - Ozon, Wildberries, Yandex market, eBay. *Listing of products on online channels *Set up advertising campaigns using marketplaces promotion instruments. *Reviewed competitors and keep track of new products and pricing *Monitored daily sales/inventory and generated reports *Managed shipment and delivery of goods to the marketplaces warehouses.

  • VKUS Company
    • Moscow, Russia
    • Sales Manager
      • Sep 2016 - Jun 2018

      Top 10 Premium Coffee,Tea and Bar Equipment supplier in Russia. *Achieved 5% revenue growth per month. *Track record of 50 calls per day on average. *Secured 4 b2b clients per month on average. *Organized tasting tea and coffee sales sessions. *Managed and maintained accurate records of all sales, 1C. *Collaborated with the company’s marketer to create and execute effective marketing strategies. Top 10 Premium Coffee,Tea and Bar Equipment supplier in Russia. *Achieved 5% revenue growth per month. *Track record of 50 calls per day on average. *Secured 4 b2b clients per month on average. *Organized tasting tea and coffee sales sessions. *Managed and maintained accurate records of all sales, 1C. *Collaborated with the company’s marketer to create and execute effective marketing strategies.

    • Russian Federation
    • Information Technology & Services
    • 1 - 100 Employee
    • Sales Assistant and CRM Manager
      • Sep 2015 - Jun 2016

      *Collaborated with account management teams to retain and grow client base. *Ensured personnel sales efficiency meets sales management performance criteria. *Work closely with Sales Support to ensure smooth functioning of applications and processes. *Communicate with the management team and fellow associates in a positive, accurate, and timely manner. *Successfully manage and overcome prospect objections. *Consistently build, prioritize, and manage an effective pipeline of leads. Show less

Education

  • Международный Университет в Москве (МУМ)
    Bachelor's degree, Marketing and PR
    2016 - 2020
  • Abbey College Manchester
    A levels, Business studies
    2013 - 2015

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