Mark Allan
Project Director at Rank Media Agency- Claim this Profile
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English Native or bilingual proficiency
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French Limited working proficiency
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Bio
Jonathan Berthold
With the work ethic of a thousand oxen and the desire to master all aspects of digital marketing, there's a lot you can say about the enigmatic Mark Allan. Mark's dedication to his craft has seen him evolve into our production director, allowing him to have a pulse on all campaign devised within the agency. With a keen analytical mindset and propensity for solving problems, he has developed agency-wide processes that have increased efficiency and profitability, while at the same time delivering well-executed wins for our clients. His ability to coordinate with all departments and contribute to strategy development has transformed Mark into a digital jack-of-all-trades and marketing expert. There's no one else I'd trust to handle enterprise-level project management, which is a shining testament to Mark's unrivalled passion for marketing.
Jonathan Berthold
With the work ethic of a thousand oxen and the desire to master all aspects of digital marketing, there's a lot you can say about the enigmatic Mark Allan. Mark's dedication to his craft has seen him evolve into our production director, allowing him to have a pulse on all campaign devised within the agency. With a keen analytical mindset and propensity for solving problems, he has developed agency-wide processes that have increased efficiency and profitability, while at the same time delivering well-executed wins for our clients. His ability to coordinate with all departments and contribute to strategy development has transformed Mark into a digital jack-of-all-trades and marketing expert. There's no one else I'd trust to handle enterprise-level project management, which is a shining testament to Mark's unrivalled passion for marketing.
Jonathan Berthold
With the work ethic of a thousand oxen and the desire to master all aspects of digital marketing, there's a lot you can say about the enigmatic Mark Allan. Mark's dedication to his craft has seen him evolve into our production director, allowing him to have a pulse on all campaign devised within the agency. With a keen analytical mindset and propensity for solving problems, he has developed agency-wide processes that have increased efficiency and profitability, while at the same time delivering well-executed wins for our clients. His ability to coordinate with all departments and contribute to strategy development has transformed Mark into a digital jack-of-all-trades and marketing expert. There's no one else I'd trust to handle enterprise-level project management, which is a shining testament to Mark's unrivalled passion for marketing.
Jonathan Berthold
With the work ethic of a thousand oxen and the desire to master all aspects of digital marketing, there's a lot you can say about the enigmatic Mark Allan. Mark's dedication to his craft has seen him evolve into our production director, allowing him to have a pulse on all campaign devised within the agency. With a keen analytical mindset and propensity for solving problems, he has developed agency-wide processes that have increased efficiency and profitability, while at the same time delivering well-executed wins for our clients. His ability to coordinate with all departments and contribute to strategy development has transformed Mark into a digital jack-of-all-trades and marketing expert. There's no one else I'd trust to handle enterprise-level project management, which is a shining testament to Mark's unrivalled passion for marketing.
Credentials
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Google Analytics for Beginners
Google Digital Academy (Skillshop)Jul, 2020- Nov, 2024 -
Sponsored Ads Foundation Certificate - Canada
AmazonSep, 2020- Nov, 2024 -
Google Analytics for Power Users
Google Digital GarageAug, 2020- Nov, 2024 -
Google Tag Manager Fundamentals
Google Digital Academy (Skillshop)Aug, 2020- Nov, 2024 -
Advanced Google Analytics
Google Digital Academy (Skillshop)Jul, 2020- Nov, 2024 -
Google Ad Measurement Certificate
Google AdsJul, 2020- Nov, 2024 -
Google Analytics Individual Qualification
Google Digital Academy (Skillshop)Jul, 2020- Nov, 2024 -
Google Ads Apps Certification
Google AdsJun, 2020- Nov, 2024 -
Google Ads Display Certification
Google AdsJun, 2020- Nov, 2024 -
Google Ads Search Certification
Google AdsJun, 2020- Nov, 2024 -
Google Ads Shopping Certification
Google AdsJun, 2020- Nov, 2024
Experience
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Rank Media Agency
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Canada
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Advertising Services
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1 - 100 Employee
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Project Director
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Apr 2022 - Present
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Production Director
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May 2019 - Apr 2022
PROJECT MANAGEMENT: -Manage team of 15+ individuals, over 4 different departments.-Projected deadlines-Onboard new clients -Main liaison between AM/Client and Team/Client-Account Management/ Assist -Leading/actively participating in client meetings -Meetings with the client, weekly meetings with departments-Take notes/write up documents and distribute to client and staff-Assist in quality control with design with any dev/design projects OPERATIONS/FULFILLMENT MANAGEMENT:-Managing the fulfillment process for all digital marketing programs, including the following: SEO, media buying, social media marketing & advertising, email marketing, influencer marketing/blogger outreach, web design, and content marketing-Developing and continuously optimize internal processes related to time management, task delegation, and operations management via Asana/Harvest/Google platforms-Asana board set up for new clients (all tasks)-Asana Task/Project assignment and monitoring (to all departments)-Assigning any new requests/rush requests - and confirming priority with departments heads/management-Management/review of monthly spend doc (monthly client budgets and hours)-Weekly meetings with each department -Work with department heads on monthly goals for each client -Review social calendars/SEO workbooks/adcopy alongside PM and AM prior to being sent to the client-Monthly client report review/performance review-Set up various standard processes/documents to improve performance across each departmentSALES ASSIST:-Proposal - initial meetings with prospects-Proposal - set up/design/finalization -Purchase Order creation Show less
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Project Manager
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Feb 2017 - May 2019
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Marketing Intern
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Nov 2016 - Feb 2017
SEO Strategy Implementation:-Meta title & description creation and implementation -Keyword creation and implementation -Reporting -Technical Audits -Onsite/offsite SEO implementations Use of Google Analytics, Google Search Console, SEMrush, Google my Business, Influencer marketing and outreach Social media content creation and posting. Website Audit Report
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Toys"R"Us Canada
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Canada
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Retail
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200 - 300 Employee
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Team leader
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Nov 2016 - Feb 2017
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Warehouse Associate
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Sep 2015 - Nov 2016
Unloaded and loaded trucks Stock placement and management Store room maintenance In charge of a small team to unload truck quickly and place stock appropriatelyInstallation of marketing/merchandising materials
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Quantum I.T. Ltd
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IT Services and IT Consulting
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1 - 100 Employee
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Independent Consultant for SEO Analysis
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Aug 2016 - Feb 2017
Working remotely - Creation of SEO monthly reports Meta title & description creation and implementation Keyword creation and implementation SEO Reporting - analytical and social Entering Disavows for the website Use of Google Analytics, Google Search Console, SEMrush, Google my Business, Influencer marketing and outreach Social media content creation and posting. Website Audit Report; wordpress redirects, meta descriptions & titles, disavows. Show less
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Mark's Gap Year
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USA, Australia, New Zealand, South East Asia, Canada and Europe
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Traveling
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Oct 2013 - Jul 2015
My passion for travel introduced me to various countries, religions and cultures from around the world. Throughout the year and half, I held many positions, sometimes many jobs at once ranging from call centre staff to dairy farming assistant. From this, I enhanced my intercultural competence, organizational skills and work ethic. This has also strengthened many core competencies such as; communication, self sufficiency and decision making. Negotiation and cross-cultural understanding are skills that were also developed whilst abroad. My travels have currently taken me to Quebec, Canada. I have been in Canada for nine months and I have been attending an Intensive French Course at CDC Vimont Adult Education Centre in Laval, whilst working part-time. Upon completion of my studies, I am driven to make a move towards a more career orientated position in marketing. I have a 2 year work visa and I am in the process of gaining residency in Canada. Show less
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Melbourne Institute of Fitness
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Melbourne, Australia
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Basketball Coach
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May 2014 - Nov 2014
Taught skills such as shooting, defense, rebounding and passing Practiced drills such as cuts, screens and good ball movement Ran small inter-team tournaments Developed engaging and progressive lesson plans for appropriate levels Coached in games on behalf of the school and the company. Taught skills such as shooting, defense, rebounding and passing Practiced drills such as cuts, screens and good ball movement Ran small inter-team tournaments Developed engaging and progressive lesson plans for appropriate levels Coached in games on behalf of the school and the company.
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Edesix
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United Kingdom
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IT Services and IT Consulting
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1 - 100 Employee
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Logistics and Manufacturing
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Oct 2012 - Oct 2013
• Built, repaired and manufactured body camera recorders • Technical support for products • Dealt with customers problems/ sales inquires • Packed and arranged shipment of products to customers within and out with the UK. • Attended trade shows to display product and talk to potential customers • Created sales invoices for clients • Created internal documents, emails, spreadsheets • Maintained Google Ad words marketing campaign • Maintained stock levels of all components needed for manufacturing and repairs • Sales staff at trade shows Show less
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Lake Delaware Boys Camp
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United States
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Import & Export
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Head Counselor / Camp Manager
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Aug 2011 - Aug 2013
Worked on the Camp America program for 7 weeks, from 2010 - 2013, at Lake Delaware Boys Camp. This included: Teaching and demonstrating in various age-related sporting and outdoor activities High ropes/climbing wall and low ropes Ran basketball team and held tournaments for all agesAs manager I was responsible for 30 staff members and 100 children on a 24/7 basis. The managerial post also required creation of timetables for day to day activities, group activities and staff work schedules. Show less
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Counsellor & Basketball Coach
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Jun 2010 - Aug 2011
Worked on the Camp America program for 7 weeks, from 2010 - 2013, at Lake Delaware Boys Camp. This included: Teaching and demonstrating in various age-related sporting and outdoor activities High ropes/climbing wall and low ropes Ran basketball team and held tournaments for all ages
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St Thomas of Aquins RC High School
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Edinburgh, City of Edinburgh, United Kingdom
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Basketball Coach
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Aug 2012 - Jun 2013
Taught skills such as shooting, defense, rebounding For the older teams we practiced plays, full court strategies Ran small inter-team tournaments Developed engaging and progressive lesson plans for appropriate levels Taught skills such as shooting, defense, rebounding For the older teams we practiced plays, full court strategies Ran small inter-team tournaments Developed engaging and progressive lesson plans for appropriate levels
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Toys Galore
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Edinburgh, United Kingdom
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Sales Assistant
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Aug 2007 - Jun 2012
Ensuring good customer service and customer satisfaction Encouraging work dynamic and promoting leadership Sunday Manager Opened and closed shop, including opening register and register balancing Cash handling Launched and managed social media account to communicate to current clients and attract prospective clients. Ensuring good customer service and customer satisfaction Encouraging work dynamic and promoting leadership Sunday Manager Opened and closed shop, including opening register and register balancing Cash handling Launched and managed social media account to communicate to current clients and attract prospective clients.
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Education
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The University of Edinburgh
Master of Arts with Honours Business Studies, Marketing/International Business