Mark A. Zullo
Corporate Director (VP) of Sales & Marketing at Friendship Senior Options- Claim this Profile
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Bio
Credentials
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Certified Senior Advisor (CSA)
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Experience
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Friendship Senior Options
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United States
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Hospitals and Health Care
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1 - 100 Employee
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Corporate Director (VP) of Sales & Marketing
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Sep 2021 - Present
• Directed and managed comprehensive marketing initiatives, including advertising, collateral development, marketing plans, website enhancement, and public relations, in collaboration with two full-service agencies. • Successfully implemented a new marketing strategy resulting in a 44% increase in lead generation at Friendship Village and a 75% increase at GreenFields from FY20/21 to FY22/23. • Spearheaded marketing event strategy, doubling the number of events and increasing event attendance by over 50% at both communities. • Boosted Friendship Village move-ins year-over-year (FY22) by 200%. Increased move-ins/sales by an additional 12% in FY 23. • Rebranded and restructured the rental program at Friendship Village, resulting in a substantial increase in rental sales from 2 (FY22) to 38 (FY23) • Achieved an impressive 94% increase in Independent Living sales at GreenFields from FY22 to FY23. Show less
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Lifespace Communities, Inc.
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United States
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Hospitals and Health Care
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200 - 300 Employee
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Executive Sales Director
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Sep 2018 - Sep 2021
• Managed all sales and marketing efforts for existing Oak Trace Life Care community, as well as direct sales for a $200 million expansion of residential living. • Increased Independent Living move-ins over 25%, contributing an increase in occupancy from 84% to 92% in 2019. • Sold 65% of the expansion project during first two years (2018-2019). • Earned recognition for Top Sales Team and Top Individual Sales across the Lifespace organization in 2020. • Demonstrated resilience by maintaining stable occupancy levels during COVID-19 pandemic. Show less
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The Merion
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United States
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Real Estate
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1 - 100 Employee
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Director of Marketing
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Jun 2016 - Sep 2018
• Managed all sales and marketing efforts for the upscale rental senior living community. • Drove a substantial increase in occupancy by 154% in two years, from 22% to 56%. • Generated significant sales growth and move-ins, leading to occupancy more than doubling within the same time period. • Implemented LGBTQ+ competency training for staff and facilitated the credentialing process through SAGECare, making the community the first in Illinois to receive this award. • Established external partnerships including Northwestern University Athletics and school of music, as well as various healthcare providers. Show less
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Sedgebrook
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United States
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Hospitality
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1 - 100 Employee
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Director Of Sales And Marketing
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May 2014 - Jun 2016
• Managed all sales and marketing efforts for the Illinois-side of Sedgebrook, a Life Care Services-managed CCRC (467 IL apartments). • Achieved a significant milestone, attaining 90% occupancy for the first time in Sedgebrook's 10-year history. • Drove a notable 20% increase in sales and move-ins in 2015. • Managed all sales and marketing efforts for the Illinois-side of Sedgebrook, a Life Care Services-managed CCRC (467 IL apartments). • Achieved a significant milestone, attaining 90% occupancy for the first time in Sedgebrook's 10-year history. • Drove a notable 20% increase in sales and move-ins in 2015.
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Lifespace Communities, Inc.
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United States
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Hospitals and Health Care
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200 - 300 Employee
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Director of Sales and Marketing
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Feb 2005 - May 2014
• Responsible for the sales and marketing activities for Beacon Hill, a 386 unit life care community located in Lombard, IL. • Achieved and maintained occupancy above 90% for over 9 years in a highly competitive market. • Assisted with sales and marketing efforts at Grand Lodge in Lincoln, NE (2008-2009), and Oak Trace in Downers Grove, IL (2011-2012). • Developed and implemented several marketing programs at each community, including 'Smooth Move,' a moving assistance program. • Responsible for the sales and marketing activities for Beacon Hill, a 386 unit life care community located in Lombard, IL. • Achieved and maintained occupancy above 90% for over 9 years in a highly competitive market. • Assisted with sales and marketing efforts at Grand Lodge in Lincoln, NE (2008-2009), and Oak Trace in Downers Grove, IL (2011-2012). • Developed and implemented several marketing programs at each community, including 'Smooth Move,' a moving assistance program.
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Holland Home
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United States
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Hospitals and Health Care
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200 - 300 Employee
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Corporate Director of Marketing
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Oct 2004 - Feb 2005
• Managed sales and marketing of three CCRCs, all located in Grand Rapids, MI. • Managed sales and marketing of three CCRCs, all located in Grand Rapids, MI.
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Friendship Village of Schaumburg
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United States
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Hospitals and Health Care
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1 - 100 Employee
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Director of Sales
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Aug 1994 - Sep 2004
• Directed all sales-related activities for this 500+ unit CCRC, including 500 IL units, 100+ AL apartments, and admissions for 250 bed SNF. • Achieved and maintained over 90% occupancy for 10 years for both IL and AL, including selling out new IL villa development. • Directed all sales-related activities for this 500+ unit CCRC, including 500 IL units, 100+ AL apartments, and admissions for 250 bed SNF. • Achieved and maintained over 90% occupancy for 10 years for both IL and AL, including selling out new IL villa development.
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Asst. Administrator/Marketing Director
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Feb 1989 - Feb 1992
• Managed sales and marketing for 183 unit CCRC • Supervised IL activity program. Achieved and maintained 95% occupancy in IL from 1989-1992. • Managed sales and marketing for 183 unit CCRC • Supervised IL activity program. Achieved and maintained 95% occupancy in IL from 1989-1992.
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Education
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1983 - 1987
Benedictine University
B.A., Health Services Management
Community
