Experience

Sanofi-Aventis U.S. LLC

• United States
• Pharmaceutical Manufacturing
• 1 - 100 Employee

• Senior Manager Shopper Insights

  • May 2021 - Present



MVL Intel

• Business Development and Marketing Intelligence Consultant

  • Sep 2016 - May 2021

  Clients include: North Jersey Aquatic Club, Ferrero USA, Gladiators WrestlingIdentify business opportunities that support key performance goals in an increasing dynamic and competitive marketplace by utilizing a multitude of data sources available: consumer/target customer profiles and shopper and engagement behaviors, syndicated, proprietary, custom, census, digital trends, marketplace evolution, and others. Present insight to cross functional teams and executive decision makers. Clients include: North Jersey Aquatic Club, Ferrero USA, Gladiators WrestlingIdentify business opportunities that support key performance goals in an increasing dynamic and competitive marketplace by utilizing a multitude of data sources available: consumer/target customer profiles and shopper and engagement behaviors, syndicated, proprietary, custom, census, digital trends, marketplace evolution, and others. Present insight to cross functional teams and executive decision makers.



IRI

• United States
• Market Research
• 700 & Above Employee

• Consumer & Shopper Marketing Consultant

  • Jun 2014 - May 2015



Crowdshout, Inc.

• Marketing Specialist

  • Oct 2011 - May 2014

  Provided marketing direction for a start-up mobile activism company including: corporate branding, logo design, trademark execution, writing elevator pitch variations, and working with an outside agency to create a 90 second commercial. Provided marketing direction for a start-up mobile activism company including: corporate branding, logo design, trademark execution, writing elevator pitch variations, and working with an outside agency to create a 90 second commercial.



Reckitt Benckiser

• Italy
• Chemical Manufacturing

• Business Development & Marketing Manager

  • May 2010 - Sep 2011

  Drove partnerships with National Accounts for French's Foodservice and French's Flavor Ingredients commercial businesses. Executed solutions for commercial opportunities at McDonald's and Unilever by working with sales, marketing, legal, manufacturing and package engineers. Developed an interactive intelligence profiling system for sales and executive management to segment customers and opportunities based on strategic criteria. Named inventor on five global patents filed for innovative and sustainable commercial packaging.



Reckitt

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Director of Category Management

  • Jul 1996 - Nov 2001

  Trained category managers, field sales, brokers and retail partners on proprietary category management software. Identified opportunities for category expansion and incremental profitability. Integral member of Ahold, RiteAid and CVS cross-functional customer teams. Trained category managers, field sales, brokers and retail partners on proprietary category management software. Identified opportunities for category expansion and incremental profitability. Integral member of Ahold, RiteAid and CVS cross-functional customer teams.



Information Resources Inc. (IRI)

• Client Service Manager

  • 1994 - 1996

  Provided consulting and value added products and services to drive brand objectives at Nabisco, Church & Dwight and other CPG companies. Provided consulting and value added products and services to drive brand objectives at Nabisco, Church & Dwight and other CPG companies.



A.C. Nielsen Marketing Research

• Account Executive

  • 1990 - 1993

  Worked closely with Lipton, Sandoz (currently Novartis) and Block Drug executives to analyze data and develop sound sales and marketing strategies. Worked closely with Lipton, Sandoz (currently Novartis) and Block Drug executives to analyze data and develop sound sales and marketing strategies.